Lingua: Tedesco
Editore: Springer, Springer Vieweg Jun 2011, 2011
ISBN 10: 3642176321 ISBN 13: 9783642176326
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
EUR 32,99
Quantità: 1 disponibili
Aggiungi al carrelloBuch. Condizione: Neu. Neuware -Praxisnah und Schritt für Schritt: MS-Patienten therapeutisch begleiten lernen Im Praxisbuch werden medizinische Hintergrundinformationen und Forschungsergebnisse (u.a. Pathogenese, Klinik, Therapieoptionen) verknüpft mit Einführungen in die verschiedenen physiotherapeutischen Interventionsmöglichkeiten (Bewegungs-, Trainingstherapie, Sport, Hippotherapie, Wassertherapie, Urogenitale Therapie, Atemtherapie, Hilfsmittel, interdisziplinäre Schnittstellen) undeiner ausführlichen Darstellung der modernen MS-spezifischen Untersuchungsverfahren, die sich am FBL-Analysenkonzept nach Klein-Vogelbach orientieren. Wie dabei jeder Untersuchungsschritt kontinuierlichen 'Clinical reasoning'-Überlegungen und -Schlussfolgerungen folgt, wird hier anschaulich gezeigt.In fünf konkreten Fallbeispielen mit charakteristischen Patientensituationen werden Therapieverläufe jeweils mit Anamnese, Untersuchung und Clinical Reasoning-Schritten, Formulierung des Patientenproblems und der Therapieziele, Behandlungs- und Übungsvorschlägen zu den einzelnen Therapiezielen sehr praxisnah und direkt nachvollziehbar demonstriert.Alle Kapitel sind mit Farbzeichnungen und Farbfotos reich bebildert; u.a. sind die Fallbeispiele mit detaillierten Fotosequenzen (bis zu 30 Fotos pro Fall) auch optisch sehr konkret veranschaulicht. 280 pp. Deutsch.
Lingua: Tedesco
Editore: Springer, Springer Vieweg Jun 2011, 2011
ISBN 10: 3642176321 ISBN 13: 9783642176326
Da: AHA-BUCH GmbH, Einbeck, Germania
EUR 32,99
Quantità: 1 disponibili
Aggiungi al carrelloBuch. Condizione: Neu. Neuware - Praxisnah und Schritt für Schritt: MS-Patienten therapeutisch begleiten lernen Im Praxisbuch werden medizinische Hintergrundinformationen und Forschungsergebnisse (u.a. Pathogenese, Klinik, Therapieoptionen) verknüpft mit Einführungen in die verschiedenen physiotherapeutischen Interventionsmöglichkeiten (Bewegungs-, Trainingstherapie, Sport, Hippotherapie, Wassertherapie, Urogenitale Therapie, Atemtherapie, Hilfsmittel, interdisziplinäre Schnittstellen) undeiner ausführlichen Darstellung der modernen MS-spezifischen Untersuchungsverfahren, die sich am FBL-Analysenkonzept nach Klein-Vogelbach orientieren. Wie dabei jeder Untersuchungsschritt kontinuierlichen 'Clinical reasoning'-Überlegungen und -Schlussfolgerungen folgt, wird hier anschaulich gezeigt.In fünf konkreten Fallbeispielen mit charakteristischen Patientensituationen werden Therapieverläufe jeweils mit Anamnese, Untersuchung und Clinical Reasoning-Schritten, Formulierung des Patientenproblems und der Therapieziele, Behandlungs- und Übungsvorschlägen zu den einzelnen Therapiezielen sehr praxisnah und direkt nachvollziehbar demonstriert.Alle Kapitel sind mit Farbzeichnungen und Farbfotos reich bebildert; u.a. sind die Fallbeispiele mit detaillierten Fotosequenzen (bis zu 30 Fotos pro Fall) auch optisch sehr konkret veranschaulicht.
Lingua: Inglese
Editore: Springer, Springer Vieweg Jun 2011, 2011
ISBN 10: 3642213987 ISBN 13: 9783642213984
Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania
EUR 37,40
Quantità: 1 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Random walks, Markov chains and electrical networks serve as an introduction to the study of real-valued functions on finite or infinite graphs, with appropriate interpretations using probability theory and current-voltage laws. The relation between this type of function theory and the (Newton) potential theory on the Euclidean spaces is well-established. The latter theory has been variously generalized, one example being the axiomatic potential theory on locally compact spaces developed by Brelot, with later ramifications from Bauer, Constantinescu and Cornea. A network is a graph with edge-weights that need not be symmetric. This book presents an autonomous theory of harmonic functions and potentials defined on a finite or infinite network, on the lines of axiomatic potential theory. Random walks and electrical networks are important sources for the advancement of the theory.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 156 pp. Englisch.
Lingua: Inglese
Editore: Springer, Springer Vieweg Jun 2011, 2011
ISBN 10: 3642206557 ISBN 13: 9783642206559
Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania
EUR 37,40
Quantità: 1 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This volume is devoted to a systematic study of the Banach algebra of the convolution operators of a locally compact group. Inspired by classical Fourier analysis we consider operators on Lp spaces, arriving at a description of these operators and Lp versions of the theorems of Wiener and Kaplansky-Helson.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 188 pp. Englisch.
Lingua: Inglese
Editore: Springer, Springer Vieweg Jun 2011, 2011
ISBN 10: 3642204376 ISBN 13: 9783642204371
Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania
EUR 37,44
Quantità: 1 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -The aim of this research is to develop a systematic scheme that makes it possible to transform important parts of the by now classical theory of summation of general orthonormal series into a similar theory for series in noncommutative $L_p$-spaces constructed over a noncommutative measure space (a von Neumann algebra of operators acting on a Hilbert space together with a faithful normal state on this algebra).Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 184 pp. Englisch.
Lingua: Inglese
Editore: Springer, Springer Vieweg Jun 2011, 2011
ISBN 10: 364219494X ISBN 13: 9783642194948
Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania
EUR 53,49
Quantità: 1 disponibili
Aggiungi al carrelloBuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -The book of nature is written in the language of mathematics -- Galileo GalileiHow is it possible to predict weather patterns for tomorrow, with access solely to today¿s weather data And how is it possible to predict the aerodynamic behavior of an aircraft that has yet to be built The answer is computer simulations based on mathematical models ¿ sets of equations ¿ that describe the underlying physical properties. However, these equations are usually much too complicated to solve, either by the smartest mathematician or the largest supercomputer. This problem is overcome by constructing an approximation: a numerical model with a simpler structure can be translated into a program that tells the computer how to carry out the simulation.This book conveys the fundamentals of mathematical models, numerical methods and algorithms. Opening with a tutorial on mathematical models and analysis, it proceeds to introduce the most important classes of numerical methods, with finite element, finite difference and spectral methods as central tools. The concluding section describes applications in physics and engineering, including wave propagation, heat conduction and fluid dynamics. Also covered are the principles of computers and programming, including MATLAB®.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 336 pp. Englisch.
Lingua: Inglese
Editore: Springer, Springer Vieweg Jun 2011, 2011
ISBN 10: 3642199887 ISBN 13: 9783642199882
Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania
EUR 53,49
Quantità: 1 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -The ¿Stats in the Châteaü summer school was held at the CRC château on the campus of HEC Paris, Jouy-en-Josas, France, from August 31 to September 4, 2009. This event was organized jointly by faculty members of three French academic institutions ¿ ENSAE ParisTech, the Ecole Polytechnique ParisTech, and HEC Paris ¿ which cooperate through a scientific foundation devoted to the decision sciences.The scientific content of the summer school was conveyed in two courses, one by Laurent Cavalier (Université Aix-Marseille I) on 'Ill-posed Inverse Problems', and one by Victor Chernozhukov (Massachusetts Institute of Technology) on 'High-dimensional Estimation with Applications to Economics'. Ten invited researchers also presented either reviews of the state of the art in the field or of applications, or original research contributions.This volume contains the lecture notes of the two courses. Original research articles and a survey complement these lecture notes. Applications to economics are discussed in various contributions.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 212 pp. Englisch.
Lingua: Inglese
Editore: Springer, Springer Vieweg Jun 2011, 2011
ISBN 10: 3642219187 ISBN 13: 9783642219184
Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania
EUR 74,89
Quantità: 1 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book chronicles the development of graph factors and factorizations. It pursues a comprehensive approach, addressing most of the important results from hundreds of findings over the last century. One of the main themes is the observation that many theorems can be proved using only a few standard proof techniques. This stands in marked contrast to the seemingly countless, complex proof techniques offered by the extant body of papers and books. In addition to covering the history and development of this area, the book offers conjectures and discusses open problems. It also includes numerous explanatory figures that enable readers to progressively and intuitively understand the most important notions and proofs in the area of factors and factorization.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 368 pp. Englisch.
Lingua: Inglese
Editore: Springer, Springer Vieweg Jun 2011, 2011
ISBN 10: 3642078214 ISBN 13: 9783642078217
Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania
EUR 84,98
Quantità: 1 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -The trend to smaller devices is expressed in the transition from microsystems to nanosystems. Nanomechanics is a new and emerging field important for nanoscale devices. This textbook gives a systematic introduction to and survey of nanomechanics.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 452 pp. Englisch.
Lingua: Inglese
Editore: Springer, Springer Vieweg Jun 2011, 2011
ISBN 10: 3642197086 ISBN 13: 9783642197086
Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania
EUR 106,99
Quantità: 1 disponibili
Aggiungi al carrelloBuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Energy production and supply, as well as sourcing and consumption, are becoming evermore important in a volatile world. In this book, attention is paid to prevalent energy issues from a finance perspective. The topics discussed cover markets, prices, regulations and firms. An international group of authors from both academia and energy practice provides in twelve chapters a state of the art of the energy markets in a finance environment. They do so by discussing the current knowledge and presenting empirical research in this quickly changing and developing field. This book is the first in a planned series on energy at a high scientific level organized by the Centre for Energy and Value Issues (CEVI).Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 240 pp. Englisch.
Lingua: Inglese
Editore: Springer, Springer Vieweg Jun 2011, 2011
ISBN 10: 3642202993 ISBN 13: 9783642202995
Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania
EUR 106,99
Quantità: 1 disponibili
Aggiungi al carrelloBuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This volume contains the Proceedings of the conference 'Complex and Differential Geometry 2009', held at Leibniz Universität Hannover, September 14 - 18, 2009. It was the aim of this conference to bring specialists from differential geometry and (complex) algebraic geometry together and to discuss new developments in and the interaction between these fields. Correspondingly, the articles in this book cover a wide area of topics, ranging from topics in (classical) algebraic geometry through complex geometry, including (holomorphic) symplectic and poisson geometry, to differential geometry (with an emphasis on curvature flows) and topology.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 432 pp. Englisch.
Lingua: Inglese
Editore: Springer, Springer Vieweg Jun 2011, 2011
ISBN 10: 364221262X ISBN 13: 9783642212628
Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania
EUR 106,99
Quantità: 1 disponibili
Aggiungi al carrelloBuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book covers fundamental principles and numerical methods relevant to the modeling of the injection molding process. As injection molding processing is related to rheology, mechanical and chemical engineering, polymer science and computational methods, and is a rapidly growing field, the book provides a multidisciplinary and comprehensive introduction to the subjects required for an understanding of the complex process. It addresses the up-to-date status of fundamental understanding and simulation technologies, without losing sight of still useful classical approaches. The main chapters of the book are devoted to the currently active fields of flow-induced crystallization and orientation evolution of fiber suspensions, respectively, followed by detailed discussion of their effects on mechanical property, shrinkage and warpage of injection-molded products. The level of the proposed book will be suitable for interested scientists, R&D engineers, application engineers, and graduate students in engineering.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 200 pp. Englisch.
Lingua: Inglese
Editore: Springer, Springer Vieweg Jun 2011, 2011
ISBN 10: 3642211801 ISBN 13: 9783642211805
Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania
EUR 106,99
Quantità: 1 disponibili
Aggiungi al carrelloBuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -R. Bruce King: Structure and Bonding in Zintl Ions and Related Main Group Element ClustersStefanie Gärtner, Nikolaus Korber: Polyanions of Group 14 and Group 15 Elements in Alkali and Alkaline Earth Metal Solid State Compounds and Solvate StructuresBryan Eichhorn, Sanem Kocak: Dynamic Properties of the Group 14 Zintl Ions and Their DerivativesThomas F. Fässler: Relationships between soluble Zintl anions, ligand-stabilized cage compounds, and intermetalloid clusters of tetrel (Si ¿ Pb) and pentel (P ¿ Bi) elementsGerasimos S. Armatas, Mercouri Kanatzidis: Germanium-Based Porous Semiconductors from Molecular Zintl AnionsSpringer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 168 pp. Englisch.
Lingua: Inglese
Editore: Springer, Springer Vieweg Jun 2011, 2011
ISBN 10: 3642211496 ISBN 13: 9783642211492
Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania
EUR 106,99
Quantità: 1 disponibili
Aggiungi al carrelloBuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Gordon J. Miller, Michael W. Schmidt, Fei Wang, Tae-Soo You: Quantitative Advances in the Zintl-Klemm FormalismJürgen Evers: High Pressure Investigations on AIBIII Zintl Compounds (AI = Li to Cs; BIII = Al to Tl) up to 30 GPaAndrei Shevelkov, Kirill Kovnir: Zintl ClathratesUlrich Häussermann, Verina F. Kranak, Kati Puhakainen: Hydrogenous Zintl Phases: Interstitial versus Polyanionic HydridesSpringer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 176 pp. Englisch.
Lingua: Inglese
Editore: Springer, Springer Vieweg Jun 2011, 2011
ISBN 10: 3642211461 ISBN 13: 9783642211461
Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania
EUR 128,39
Quantità: 1 disponibili
Aggiungi al carrelloBuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Manifolds over complete nonarchimedean fields together with notions like tangent spaces and vector fields form a convenient geometric language to express the basic formalism of p-adic analysis. The volume starts with a self-contained and detailed introduction to this language. This includes the discussion of spaces of locally analytic functions as topological vector spaces, important for applications in representation theory. The author then sets up the analytic foundations of the theory of p-adic Lie groups and develops the relation between p-adic Lie groups and their Lie algebras. The second part of the book contains, for the first time in a textbook, a detailed exposition of Lazard's algebraic approach to compact p-adic Lie groups, via his notion of a p-valuation, together with its application to the structure of completed group rings.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 268 pp. Englisch.
Lingua: Inglese
Editore: Springer, Springer Vieweg Jun 2011, 2011
ISBN 10: 3642201911 ISBN 13: 9783642201912
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
EUR 171,19
Quantità: 2 disponibili
Aggiungi al carrelloBuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Modern statistics deals with large and complex data sets, and consequently with models containing a large number of parameters. This book presents a detailed account of recently developed approaches, including the Lasso and versions of it for various models, boosting methods, undirected graphical modeling, and procedures controlling false positive selections.A special characteristic of the book is that it contains comprehensive mathematical theory on high-dimensional statistics combined with methodology, algorithms and illustrations with real data examples. This in-depth approach highlights the methods' great potential and practical applicability in a variety of settings. As such, it is a valuable resource for researchers, graduate students and experts in statistics, applied mathematics and computer science. 576 pp. Englisch.
Lingua: Inglese
Editore: Springer, Springer Vieweg Jun 2011, 2011
ISBN 10: 3642179398 ISBN 13: 9783642179396
Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania
EUR 160,49
Quantità: 1 disponibili
Aggiungi al carrelloBuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -The need for informed and effective insights into key concepts and models of regional development and growth, from an endogenous growth perspective, has risen over the past decade. These recent advances address in particular local and regional assets and characteristics comprising inter alia creativity, knowledge, innovation forces and entrepreneurship. Access to and exploitation of these modern forms of human and social capital are of paramount importance for the dynamic regional economic environment in a city or region. This volume offers an overview and critical treatment of the spatial-economic roots, opportunities and impacts of new growth strategies, mainly from an evidence-based perspective. In the various contributions to this volume, relevant findings and strategic options are interpreted and discussed from both an analytical and a policy perspective to help cultivate creativity, human capital development and innovation as well as entrepreneurial activity, with a view to exploit the drivers of economic development, in order to strengthen the competitive edge of cities and regions.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 400 pp. Englisch.
Lingua: Inglese
Editore: Springer, Springer Vieweg Jun 2011, 2011
ISBN 10: 364220340X ISBN 13: 9783642203404
Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania
EUR 160,49
Quantità: 1 disponibili
Aggiungi al carrelloBuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -D. Santamaría-Pérez and F. Liebau: Structural relationships between intermetallic clathrates, porous tectosilicates and clathrates hydratesVladislav A. Blatov: Crystal structures of inorganic oxoacid salts perceived as cation arrays: a periodic graph approachÁngel Vegas: FeLiPO4: Dissection of a crystal structure. The parts and the wholeD. J. M. Bevan, R. L. Martin, Ángel Vegas: Rationalisation of the substructures derived from the three fluorite-related [Li6(MVLi)N4] polymorphs: An analysis in terms of the ¿Bärnighausen Trees¿ and of the ¿Extended Zintl-Klemm Concept¿Ángel Vegas: Concurrent pathways in the phase transitions of alloys and oxides:Towards an Unified Vision of Inorganic SolidsSpringer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 220 pp. Englisch.
Lingua: Inglese
Editore: Springer, Springer Vieweg Jun 2011, 2011
ISBN 10: 3642207081 ISBN 13: 9783642207082
Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania
EUR 160,49
Quantità: 1 disponibili
Aggiungi al carrelloBuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -The authors have tried to strike a balance between a short book chapter and a very detailed book for subject experts. There are three prime reasons behind for doing so: first, the field is quite interdisciplinary and requires simplified presentation for a person from non-parent discipline. The second reason for this short-version of a full book is that both the authors have seen students and technically oriented people, who were searching for this type of book on hydro energy. The third reason and motivation was considering engineers who are starting their career in hydro energy sector. This book is targeted to present a good starting background and basic understanding for such professionals.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 140 pp. Englisch.
Lingua: Inglese
Editore: Springer, Springer Vieweg Jun 2011, 2011
ISBN 10: 3642203310 ISBN 13: 9783642203312
Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania
EUR 160,49
Quantità: 1 disponibili
Aggiungi al carrelloBuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -The future of agriculture strongly depends on our ability to enhance productivity without sacrificing long-term production potential. An ecologically and economically sustainable strategy is the application of microorganisms, such as the diverse bacterial species of plant growth promoting bacteria (PGPB). The use of these bio-resources for the enhancement of crop productivity is gaining worldwide importance.¿Bacteria in Agrobiology: Plant Growth Responses¿ describes the application of various bacteria in plant growth promotion and protection, including symbiotic, free living, rhizospheric, endophytic, methylotrophic, diazotrophic and filamentous species.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 384 pp. Englisch.
Lingua: Tedesco
Editore: Springer, Springer Vieweg Jun 2011, 2011
ISBN 10: 3642184766 ISBN 13: 9783642184765
Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania
EUR 44,99
Quantità: 1 disponibili
Aggiungi al carrelloBuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Auf Basis von fünf Fallstudien werden Erfolgsfaktoren für die Einführung von IT-Prozessen in öffentlichen Einrichtungen im Sinne eines IT Service-Managements identifiziert. Der Schwerpunkt liegt auf den organisatorischen Maßnahmen zur Prozess-, Kunden- und Dienstleistungsorientierung. Bisher wurde die öffentliche Verwaltung in Deutschland als spezielle Branche mit besonderen Ausgangsbedingungen und Strukturen im Bezug auf das IT Service-Management nur am Rande behandelt, obwohl das Rahmenwerk der ¿IT Infrastructure Library (ITIL)¿ für die prozessorientierte Erbringung von IT-Dienstleistungen ursprünglich aus dem öffentlichen Sektor stammt. Das Buch gibt nicht nur einen Einblick in die bisherigen Fortschritte bei der Implementierung von IT-Prozessen, sondern liefert konkrete Erfolgsfaktoren, die auch auf andere Organisationen übertragbar sind.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 188 pp. Deutsch.
Lingua: Tedesco
Editore: Springer, Springer Vieweg Jun 2011, 2011
ISBN 10: 3642191177 ISBN 13: 9783642191176
Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania
EUR 49,99
Quantità: 1 disponibili
Aggiungi al carrelloBuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Bonusprogramme für Kunden haben spätestens seit Fall des Rabattgesetzes auch den deutschsprachigen Raum erobert. Wie kann man als Unternehmen aber von ihnen profitieren Dieses Standardwerk gibt einen vollständigen und systematischen Überblick zu allen relevanten Aspekten von Kundenbonusprogrammen. Anhand einer den Einführungsschritten entsprechenden Abfolge und mit Hilfe von Checklisten wird aufgezeigt, wie Unternehmen ein speziell für sie optimales Programm gestalten können.Die 2. Auflage beinhaltet nicht nur eine vollständige Aktualisierung von Theorie und Praxis, sondern wurde um die psychologischen Grundlagen des Sammelns, spezifische Rechtsfragen sowie einen Überblick zu empirischen Nutzen-Studien zielgerichtet ergänzt. Zudem werden die größten deutschen und ausgewählte internationale Programme als illustrierende Fallbeispiele dargestellt.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 248 pp. Deutsch.