wiley feb 2009 (117 risultati)

Taschenbuch. Condizione: Neu. Neuware - A concise, portable guide for communicating in ArabicToday, Arabic is spoken in more than 20 countries, and more than one billion people study Arabic for religious reasons. This practical guide offers help on basic Arabic words and phrases and eases communication with Arabic speakers. Written as a companion to Arabic For Dummies, this book provides readers with the tools to converse with others in Modern Standard Arabic on a basic level. It uses real-world phrases extensively to illustrate grammatical concepts and provide opportunities to practice newfound skills.Amine Bouchentouf (New York, NY) is a native Arabic speaker from Morocco and the author of Arabic For Dummies (978-0-471-77270-5).

Taschenbuch. Condizione: Neu. Neuware - Smart Options for Homeowners Who Owe More on Their Mortgage Than Their Property Is Worth.

Taschenbuch. Condizione: Neu. Neuware - By coupling step-by-step instructions and detailed photos and illustrations, Bike Repair & Maintenance For Dummies gives readers the information they need to keep their bikes in working order, often without taking it to the shop.

Buch. Condizione: Neu. Neuware - Praise for MISSIONAL RENAISSANCE.

Taschenbuch. Condizione: Neu. Neuware - Through Fisher Investments on Materials, readers will gain a basic understanding of how the materials sector works, the macroeconomic drivers of metals, chemicals, construction material, paper, and packaging. The investment universe will be segmented by industries and individual securities within each industry.The book will begin with a discussion of Fisher Investment's investing philosophy as it applies to the Materials sector. Then, readers will be lead through a discussion of the basics within the sector, what drives the industries, and then specific analysis of various individual securities. Finally, the book will look at the industry fundamentals and discuss what investors should do to protect themselves in a down market.

Taschenbuch. Condizione: Neu. Neuware - Do-it-YourselfBuild the custom PC you want - just the way you want it - and have fun doing it!Are you frustrated because you can't buy the PC you want Have you ever wanted to create your own custom PC but were unfamiliar with all of the parts and terminology This book is your new best friend!This illustrated, hands-on guide will help you choose the best components for the PC that's right for you. Inside the book, we walk you through the assembly process in simple, can-do language. Plus, you get a bonus DVD containing 45 minutes of step-by-step video instructions that show you how to build your own PC. It's like having an expert right beside you all the way!

Taschenbuch. Condizione: Neu. Neuware.

Taschenbuch. Condizione: Neu. Neuware - Real Estate.

Buch. Condizione: Neu. Neuware - Today's investor is faced with a myriad of investment options and strategies. Whether you are seeking someone to manage your money or are a self-directed investor deciding to tackle the market on your own, the options can be overwhelming.In an easy-to-read and simple format, this book will dissect the strategies of some of Wall Street's most successful investment gurus and teach readers how to weed through the all of the choices to find a strategy that works for them. The model portfolio system that author John Reese developed turns each strategy into an actionable system, addressing many of the common mistakes that doom individual investors to market underperformance. This book will focus on the principles behind the author's multi-guru approach, showing how investors can combine the proven strategies of these legendary 'gurus' into a disciplined investing system that has significantly outperformed the market.Gurus covered in the book are: Benjamin Graham; John Neff; David Dreman; Warren Buffett; Peter Lynch; Ken Fisher; Martin Zweig; James O'Shaughnessy; Joel Greenblatt; and Joseph Piotroski.

Buch. Condizione: Neu. Neuware - What do Alexander Hamilton, Walt Disney, Sean 'Diddy' Combs, Sam Walton, Willie Mays, and Jerry Seinfeld have in common.

Buch. Condizione: Neu. Neuware - A proven system for rallying all of an organizations employees around a new vision and ideas for making the vision stick When something at work isn t going smoothly, managers struggle with what part of the problem to tackle first. Do they start with cost reduction Or should they go for process improvements first The authors - who have helped hundreds of companies and individuals change and improve - say spend time and money adjusting the systems in which people operate, rather than targeting people and their performance directly. The authors show that it s in fact possible to change everything at once - with a focus on making such transformations permanent and repeatable. Brand new Introduction written for the paperback edition Filled with illustrative examples from Northrup Grumman, BHP Billiton, Reebok, Harvard Business School, and many others Two experts in the field show how to make major transformations happen The book outlines a process for engaging all employees to buy in to an improved vision of an organization s new and improved future.

Taschenbuch. Condizione: Neu. Neuware.

Taschenbuch. Condizione: Neu. Neuware - Drawing on the latest international sociological research, this monograph takes a critical look at contemporary developments, discourses and debate on pharmaceuticals and society. Key issues covered include:

Taschenbuch. Condizione: Neu. Neuware - Government plays a critical role in mitigating individual and collective vulnerability to disaster, whether that disaster is natural or man-made. Through zoning regulations, catastrophe insurance, disaster relief, infrastructure development and other measures, public policy is central to making society more resilient. Nevertheless, the burden of societal risk has recently shifted away from the public sector and towards individuals, leaving citizens increasingly vulnerable to the effects of disaster, which the events of Hurricane Katrina made strikingly clear. How can thoughtful policy interventions improve our capacity to withstand catastrophic events This volume summarizes social science research on disaster and the politics of intervention, including chapters on disaster policy and social welfare; the provision of catastrophe insurance; the federal organization of emergency preparedness and response; and nongovernmental management of infrastructure and vulnerability.

Taschenbuch. Condizione: Neu. Neuware - Boost your profits in any market!

Buch. Condizione: Neu. Neuware - Convergence Marketing'Convergence is the new order of the day. Richard Rosen sounds a clarion call for those in the C-suite to realize there is a new way to go to market. It's all here in this marvelously insightful look at the new reality.'-Stan Rapp, founder of the RAPP agency and author of MaxiMarketing'Smart clients know that everything they do-no matter which department drives it-will impact not just their short-term business performance, but the long-term viability of their brand. This book offers a framework for building a much-needed bridge between the linear and shorter-term side of the corporate marketing brain with the more image-driven, longer-term brand-building process. No brand can survive without both. Great brands thrive by removing the hard edge between them and aligning both sides within one framework-the brand itself.'-Scott Bedbury, author of A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century, founder of Brandstream, and former marketing executive at Starbucks and Nike'Finally, a commonsense approach to contemporary marketing and advertising! Convergence Marketing provides a clear, useful, and uncommonly intelligent view of how all forms of communication can work together. because, to the consumer, it is all advertising, regardless of the form. This is a must-read for anyone who needs to understand how to best evaluate all the ways of reaching and moving the consumer.'-Jerry I. Reitman, former executive vice president of The Leo Burnett Company and author of Beyond 2000: The Future of Direct Marketing'Marketing is always about selling something, whether it is selling pure brand image or discounted soap bars. Richard Rosen really gets this, and his Rosen Velocity Scale is one of the best tools I have seen to describe the marketing and sales continuum. In Convergence Marketing, it all comes together, and this is a must-read for all serious marketing professionals.'-Patrik Riese, Marketing Director, General Motors Nordic'In this utterly brilliant book, Richard Rosen has found the magic formula. The inventor of convergence marketing and one of the great direct marketing minds has produced the manifesto for a revolution in both practice and policy. A must-read to improve the bottom line. Marketing may never look the same again. '-J. Scott Turner, Business Transformation Executive, Ricoh Corporation.

Taschenbuch. Condizione: Neu. Neuware.

Taschenbuch. Condizione: Neu. Neuware - Learn to:

Taschenbuch. Condizione: Neu. Neuware - An ideal introduction to Buddhism for anyone who has unanswered questions about one of the world's largest and most popular religions.A fascinating, short book that challenges us to strip away existing preconceptions we may have about BuddhismConsiders questions such as: Can we talk of Buddhism as a unified religion or are there many Buddhisms Is Buddhism a religion of tolerance and pacifism as many people think And is Buddhism a religion without god(s), or is it more of a philosophy than a religion Traces the basic history, beliefs and nature of Buddhism in easy-to-understand languageWritten by renowned Buddhist scholar, Bernard Faure, it is an ideal introduction for anyone who has unanswered questions about one of the world's largest and most popular religions.

Buch. Condizione: Neu. Neuware - An updated and expanded Second Edition of the popular guide to social media for the business communityMarketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing, social media on the Internet is the most promising new way to reach customers. Marketing to the Social Web, Second Edition helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion. Author and social media guru Larry Weber describes newly available tools and platforms, and shows you how to apply them to see immediate results and growth.Rather than broadcast messages to audiences, savvy marketers should encourage participation in social networks to which people want to belong, where dialogue with customers, and between customers, can flourish. in Networking sites like MySpace, Facebook, and even Flickr are the perfect forums for this dialog; this book shows you how to tap into this new media.In addition to the tools and tactics that made Marketing to the Social Web a critical hit among marketers, this second edition includes three entirely new chapters that cover recent changes in the field. These new chapters describe how Facebook will monetize its business and one day surpass Google; how companies can measure the influence and effectiveness of their social media campaigns; and how marketing to mobile social media will grow into an effective practice in the near future.Marketing must reach out into new forms, media, and models. Marketing to the Social Web, Second Edition presents an exceptional opportunity to use these new tools and models to reach new markets, even in today's fragmented media environment.Larry Weber has spent the last three decades building global communications companies, including Weber Shandwick Worldwide and the W2 Group. He is also the founder and Chairman of the Massachusetts Innovation and Technology Exchange, the nation's largest interactive advocate association.

Buch. Condizione: Neu. Neuware - From Boise to Beijing, Mattel's toys dominate the universe. Its no-fun-and-games marketing muscle reaches some 140 countries, and its iconic products-Barbie, Hot Wheels, and Chatty Cathy, to name a few-have been a part of our culture for generations.Now, in this intriguing and entertaining exposé, New York Times bestselling author Jerry Oppenheimer places the world's largest toy company under a journalistic microscope, uncovering the dark side of toy land, and exploring Mattel's oddball corporate culture and eccentric, often bizarre, cast of characters.Based on exclusive interviews and an exhaustive review of public and private records, Toy Monster exposes Mattel's take-no-prisoners, shark-infested corporate style. Throughout this scrupulously reported, unauthorized portrait, you'll discover how dangerous toys are actually nothing new to Mattel, and why its fearsomely litigious approach within the brutal toy business has helped their products dominate over potential rivals such as Bratz.But this is only part of the story. Along the way, you'll also become familiar with the larger-than-life personalities that have shaped Mattel's eccentric world. There's cofounder Ruth Handler, a 'one-woman sales-merchandising-promotion-administrative force, a sort of industrial Orson Welles,' who becomes a white-collar criminal. There's Jack Ryan, the 'Father of Barbie,' whose second of five wives calls him 'a full-blown seventies-style swinger into wife-swapping and sundry sexual pursuits as a way of life.' And don't forget CEO Robert Eckert, who came from the worlds of processed cheese and hot dogs to lead Mattel-only to get grilled by the U.S. Congress, and the world press, in the lead-paint-and-dangerous-magnets cause célèbre.The phenomenal Barbie brand's 50th anniversary arrives in 2009, hot on the heels of the China Toy Terror recall scandal that has tarnished Mattel's image in the hearts and minds of millions of people worldwide. Toy Monster takes you inside the scandals that have been a part of this company, and shows you why today's toy business isn't always fun and games.

Buch. Condizione: Neu. Neuware - EXECUTIVE POWER.

Taschenbuch. Condizione: Neu. Neuware - Business planning has finally been simplified to One Page!Bankers require them. Business educators advocate them. Consultants make their living writing them. And venture capitalists won't give you the time of day without one.but most entrepreneurs or small business owners can't or won't write a business plan; it's just too difficult.The One Page Business Plan is designed to act as a catalyst for ideas. It's a powerful tool for building and managing a business. Entrepreneurs like to think and move fast and the concept of a traditional business plan may be out of the question. This is an innovative, fresh approach to business planning which is short, concise and delivers your plan quickly and effectively.Content on CD:Sample business plansPowerful Sales CalculatorsOne Page Budget WorksheetSales Budgeting SystemOne Page Performance ScorecardsBonus Tools Some reviews:Tim Clauss, Co-Author of Chicken Soup for the Soul at Work:'The One Page Business Plan is an easy-to-use process that helps you capture your vision and translate it into concrete results. Jim has truly streamlined a tiresome, complicated chore. With a return to simple values, simple truths, planning can be fun and creative. A little chicken soup for busy minds and tired souls!'Paul and Sarah Edwards, The Self Employment Experts, Authors of Working from Home, Getting Business to Come to You and Secrets of Self Employment:'Writing a business plan is something every business guru advises but few actually do. Jim Horan's book helps the reluctant change good intentions into a plan.'.

Taschenbuch. Condizione: Neu. Neuware - Can we justify Ozymandias's grand plan.

Taschenbuch. Condizione: Neu. Neuware - Your Nikon D90 digital camera offers professional-quality features like 11-point autofocus, Live View, and the ability to shoot HD video. Take full advantage of every feature with Nikon D90 For Dummies! This fun and easy guide helps you understand and use all the dials and modes, manage photo size and quality, take creative control with manual settings, and share your images in print or online.With this full-color book, getting great shots is a snap. You'll learn to:\* Format memory cards, use Live View, create custom settings, and change lenses\* Use thumbnail and calendar displays and picture data, and get tips for inspecting your photos\* Control aperture, shutter speed, and ISO; work with active D-lighting; and use various flash modes\* Take control of lighting, exposure, and color\* Set up, shoot, and review photos using the viewscreen\* Record HD video, including sound, and know what your D90 can and can't do\* Download, organize, and archive your images, share them in prints, e-mails, or slide shows, and use Nikon's photo management software\* Decide when you should use JPEG and when to use NEF\* Adjust resolution for optimum print quality or file sizePhotographic expert Julie Adair King also shares secrets for getting the best point-and-shoot pictures, why you might not want to use the top image quality setting, and much more. Grab your Nikon D90 and Nikon D90 For Dummies, and start shooting!

Buch. Condizione: Neu. Neuware - In When Giants Fall, Panzner makes his case for the turbulent economic changes that will be occurring over the next few years and examines the resulting economic opportunities.According to Panzner, the economic changes will be widespread. Businesses will struggle amid wars, shortages, logistical disruptions, and a breakdown of the established monetary order. Individuals will be forced to rethink livelihoods, lifestyles, living arrangements, and locales. Political structures will be in flux, as local leaders gain influence at the expense of national authorities. For many people, it will be nothing short of a modern Dark Ages, where each day brings fresh anxieties, unfamiliar risks, and a sense of foreboding.However, for those enlightened few who understand what is really going on and what happens next, the chaotic years ahead represent the opportunity of a lifetime - a time when they can realize goals they never thought possible and achieve a level of wealth, security, and inner peace that will leave them head-and-shoulders above everyone else. In this book, Panzner offers cutting-edge insights and strategies that will enable readers to stay well ahead of the game during the uniquely unsettling period ahead.

Taschenbuch. Condizione: Neu. Neuware - Praise for Seeing the Elephant.

Taschenbuch. Condizione: Neu. Neuware - Curious about GIS Organizing a GIS Here's the book you need!Geographic information system, or GIS, is a powerful technology that has been called 'geography on steroids.' This book contains what you need to know on mapping terminology and digital mapping, how to locate geographic features and analyze their patterns, and how to generate travel directions, customer locations lists, and much more with GIS.\* GIS takes a village - know all the hardware and software necessary to collect, analyze, and manipulate GIS data\* Just for map mavens - explore the difference between 2D and 3D maps, create a map, or manage multiple maps\* What the data mean - analyze patterns that appear in maps and interpret the results\* Think spatially - recognize how spatial factors relate to geographic data\* On the grid - define and locate geographic objects on the grid\* The earth is not flat - accurately portray geographic features with map projections\* Technological duct tape - discover the many uses of GIS for business, the military, city planning, emergency services, land management, and more\* Design a GIS - determine what your organization needs, do appropriate analyses, and plan your systemOpen the book and find:\* How to get paper maps into your computer\* Different ways to measure distance\* How to organize your spatial data\* What raster and vector mean to a cartographer\* How to choose a GIS software vendor\* How GIS can help you determine appropriate land use\* Dozens of applications for GIS queries and analyses\* How to create animated GIS output.

Buch. Condizione: Neu. Neuware - Discover the Upside of Down enlightens readers and give them investment strategies for both protection and profits. Chapters include information on the hot button economic topics of today and for the foreseeable future: oil, gold, real estate, stocks, the dollar, the U.S. and global economies and the future outlook from a longterm viewpoint for each. A timely book with a timely message, this book targets the investor concerned about maintaining their investments during volatile times.

Buch. Condizione: Neu. Neuware - Praise for The Fearless Fish Out of Water.