9780060570156 - the origin of brands: how product evolution creates endless possibilities for new brands di ries, al (47 risultati)
- Brossura
Da: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Buono
EUR 4,00
Spedizione gratuitaSpedito in U.S.A.Quantità: 3 disponibili
Condizione: Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.
- Brossura
Da: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Discreto
EUR 4,04
Spedizione gratuitaSpedito in U.S.A.Quantità: 1 disponibili
Condizione: Acceptable. Item in acceptable condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.
- Brossura
Da: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Molto buono
EUR 4,04
Spedizione gratuitaSpedito in U.S.A.Quantità: 1 disponibili
Condizione: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.
- Brossura
Da: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Buono
EUR 4,04
Spedizione gratuitaSpedito in U.S.A.Quantità: 1 disponibili
Condizione: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
- Brossura
Da: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Buono
EUR 4,11
Spedizione gratuitaSpedito in U.S.A.Quantità: 1 disponibili
Condizione: Good. Item in good condition and has highlighting/writing on text. Used texts may not contain supplemental items such as CDs, info-trac etc.
- Brossura
Da: BooksRun, Philadelphia, PA, U.S.A.BooksRun
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Molto buono
EUR 4,74
Spedizione gratuitaSpedito in U.S.A.Quantità: 1 disponibili
Paperback. Condizione: Very Good. Illustrated. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
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Da: Greenworld Books, arlington, TX, U.S.A.Greenworld Books
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Buono
EUR 4,90
Spedizione gratuitaSpedito in U.S.A.Quantità: 1 disponibili
Condizione: good. Fast Free Shipping â" Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy.
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Da: Bellwetherbooks, McKeesport, PA, U.S.A.Bellwetherbooks
Contatta il venditoreVenditore con 4 stelleCondizione: Usato - Molto buono
EUR 2,10
EUR 3,38 spedizioneSpedito in U.S.A.Quantità: 11 disponibili
paperback. Condizione: Very Good. Very Good Condition - May show some limited signs of wear and may have a remainder mark. Pages and dust cover are intact and not marred by notes or highlighting.
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Da: Off The Shelf, Antonia, MO, U.S.A.Off The Shelf
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Buono
EUR 1,33
EUR 4,27 spedizioneSpedito in U.S.A.Quantità: 1 disponibili
Condizione: good. The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materia…ls.
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Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Buono
EUR 5,72
Spedizione gratuitaSpedito in U.S.A.Quantità: 1 disponibili
Paperback. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.ThriftBooks-Atlanta
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Buono
EUR 5,72
Spedizione gratuitaSpedito in U.S.A.Quantità: 1 disponibili
Paperback. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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Da: HPB Inc., Dallas, TX, U.S.A.HPB Inc.
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Molto buono
EUR 3,29
EUR 3,21 spedizioneSpedito in U.S.A.Quantità: 1 disponibili
paperback. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.
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Da: Better World Books, Mishawaka, IN, U.S.A.Better World Books
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Molto buono
EUR 6,91
Spedizione gratuitaSpedito in U.S.A.Quantità: 1 disponibili
Condizione: Very Good. Reprint. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
- Brossura
Da: Better World Books, Mishawaka, IN, U.S.A.Better World Books
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Buono
EUR 6,91
Spedizione gratuitaSpedito in U.S.A.Quantità: 2 disponibili
Condizione: Good. Reprint. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
- Brossura
Da: WeBuyBooks, Rossendale, LANCS, Regno UnitoWeBuyBooks
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Buono
EUR 1,55
EUR 6,62 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 1 disponibili
paperback. Condizione: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned.
- Brossura
Da: Polly's Books, Grand Rapids, MI, U.S.A.Polly's Books
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Molto buono
EUR 1,49
EUR 6,84 spedizioneSpedito in U.S.A.Quantità: 1 disponibili
paperback. Condizione: Very Good. A nice softcover copy with a tight and square binding. Softcovers and spine are very good (clean, no creasing, no edge wear). Text is clean. Careful packaging and fast shipping. We recommend EXPEDITED MAIL for even faster delivery. Shipped in 100% recyclable material.
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Da: HPB-Diamond, Dallas, TX, U.S.A.HPB-Diamond
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Molto buono
EUR 5,28
EUR 3,21 spedizioneSpedito in U.S.A.Quantità: 1 disponibili
paperback. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.
- Brossura
Da: AwesomeBooks, Wallingford, Regno UnitoAwesomeBooks
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Molto buono
EUR 3,64
EUR 4,81 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 2 disponibili
Paperback. Condizione: Very Good. The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book h…as clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.
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Da: MusicMagpie, Stockport, Regno UnitoMusicMagpie
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Molto buono
EUR 4,41
EUR 6,41 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Condizione: Very Good. Condizione sovraccoperta: 27051122. 1777962154. 5/5/2026 6:22:34 AM.
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Da: The Book House, Inc. - St. Louis, St. Louis, MO, U.S.A.The Book House, Inc. - St. Louis
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Molto buono
EUR 7,05
EUR 5,99 spedizioneSpedito in U.S.A.Quantità: 1 disponibili
Trade Paperback. Condizione: Very Good. very good trade paperback. Remainder mark on bottom edge.
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Da: BargainBookStores, Grand Rapids, MI, U.S.A.BargainBookStores
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 16,41
Spedizione gratuitaSpedito in U.S.A.Quantità: 5 disponibili
Paperback or Softback. Condizione: New. The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands. Book.
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Da: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 15,33
EUR 2,26 spedizioneSpedito in U.S.A.Quantità: 15 disponibili
Condizione: New.
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Da: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Come nuovo
EUR 15,33
EUR 2,26 spedizioneSpedito in U.S.A.Quantità: 15 disponibili
Condizione: As New. Unread book in perfect condition.
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Da: Rarewaves.com USA, London, LONDO, Regno UnitoRarewaves.com USA
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 18,25
Spedizione gratuitaSpedito da Regno Unito a U.S.A.Quantità: Più di 20 disponibili
Paperback. Condizione: New. In their trademark witty style, the Rieses draw upon ten years of research in order to present lively case studies showing how successful brands are developed. Exploring some of the most powerful brands and products of all time, they provide penetrating analysis into the marketing methods that built a…nd established them. Ries and Ries lay down the rules for brand creation in a series of chapters showing how new ideas are developed, the importance of being first, inventing a new category, positioning opposite existing brands, positioning against an "enemy." They also discuss the importance of public relations, protecting the brand, and when to give up on an existing brand. They go on to show how one of the most effective techniques for creating new brands is to branch them off of already successful products or services. The authors contend that the principle applies in every category - beer, water, cola, insurance, software, computer hardware, retail, restaurants, clothing, etc. - and they examine the notion through their cases and examples.In contrast, they also look at the disasters created when products, services - or companies - are pushed together in misguided attempts to create new brands. Best example is the merger between AOL and Time-Warner.
- Brossura
Da: California Books, Miami, FL, U.S.A.California Books
Contatta il venditoreVenditore con 4 stelleCondizione: Nuovo
EUR 18,51
Spedizione gratuitaSpedito in U.S.A.Quantità: Più di 20 disponibili
Condizione: New.
- Brossura
Da: Rarewaves USA, HEBRON, KY, U.S.A.Rarewaves USA
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 18,56
Spedizione gratuitaSpedito in U.S.A.Quantità: Più di 20 disponibili
Paperback. Condizione: New. In their trademark witty style, the Rieses draw upon ten years of research in order to present lively case studies showing how successful brands are developed. Exploring some of the most powerful brands and products of all time, they provide penetrating analysis into the marketing methods that built a…nd established them. Ries and Ries lay down the rules for brand creation in a series of chapters showing how new ideas are developed, the importance of being first, inventing a new category, positioning opposite existing brands, positioning against an "enemy." They also discuss the importance of public relations, protecting the brand, and when to give up on an existing brand. They go on to show how one of the most effective techniques for creating new brands is to branch them off of already successful products or services. The authors contend that the principle applies in every category - beer, water, cola, insurance, software, computer hardware, retail, restaurants, clothing, etc. - and they examine the notion through their cases and examples.In contrast, they also look at the disasters created when products, services - or companies - are pushed together in misguided attempts to create new brands. Best example is the merger between AOL and Time-Warner.
- Brossura
Da: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 19,28
Spedizione gratuitaSpedito in U.S.A.Quantità: 1 disponibili
Paperback. Condizione: new. Paperback. In their trademark witty style, the Rieses lay down the rules for brand creation, showing how new ideas are developed, the importance of being first, inventing a new category, positioning opposite existing brands, positioning against an enemy, the importance of public relations, protecting…the brand, and when to give up on an existing brand. They go on to show how one of the most effective techniques for creating new brands is to branch them off of already successful products or services. In contrast, they also look at the disasters created when products, servicesor companiesare pushed together in misguided attempts to create new brands. Lay down the rules for brand creation in a series of chapters showing how new ideas are developed, the importance of being first, inventing a new category, positioning opposite existing brands, positioning against an enemy. This author discusses the importance of public relations, protecting the brand, and when to give up on an existing brand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
- Brossura
Da: Bahamut Media, Reading, Regno UnitoBahamut Media
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Molto buono
EUR 12,00
EUR 8,15 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 2 disponibili
Condizione: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.
- Brossura
Da: Majestic Books, Hounslow, Regno UnitoMajestic Books
Contatta il venditoreVenditore con 4 stelleCondizione: Nuovo
EUR 14,09
EUR 7,59 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Condizione: New.
- Brossura
Da: Books Puddle, New York, NY, U.S.A.Books Puddle
Contatta il venditoreVenditore con 4 stelleCondizione: Nuovo
EUR 19,43
EUR 3,41 spedizioneSpedito in U.S.A.Quantità: 1 disponibili
Condizione: New.
