9780071427319 - sun tzu: strategies for marketing - 12 essential principles for winning the war for customers di gerald michaelson, . (14 risultati)

- Brossura
Da: Hawking Books, Edgewood, TX, U.S.A.Hawking Books
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EUR 5,87
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Condizione: Very Good. Very Good Condition. Five star seller - Buy with confidence.

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Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.ThriftBooks-Atlanta
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EUR 5,90
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Paperback. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

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Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas
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Paperback. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

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Da: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
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Condizione: Acceptable. Item in acceptable condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

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- Prima edizione
Da: Better World Books, Mishawaka, IN, U.S.A.Better World Books
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EUR 6,36
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Condizione: Good. 1st Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

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- Prima edizione
Da: Better World Books: West, Reno, NV, U.S.A.Better World Books: West
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EUR 6,36
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Condizione: Good. 1st Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

- Brossura
- Prima edizione
Da: Better World Books: West, Reno, NV, U.S.A.Better World Books: West
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Molto buono
EUR 6,36
Spedizione gratuitaSpedito in U.S.A.Quantità: 1 disponibili
Condizione: Very Good. 1st Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

- Brossura
Da: Housing Works Online Bookstore, New York, NY, U.S.A.Housing Works Online Bookstore
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EUR 4,44
EUR 3,44 spedizioneSpedito in U.S.A.Quantità: 1 disponibili
Condizione: Very Good. Minimal wear to cover. Pages clean and binding tight. shelf wear. bumped edges. Paperback.

Lingua: Inglese
Editore: McGraw-Hill Education - Europe, United States, 2003
- Brossura
Da: WorldofBooks, Goring-By-Sea, WS, Regno UnitoWorldofBooks
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EUR 6,55 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 4 disponibili
Paperback. Condizione: Very Good. This book presents winning marketing principles from the greatest strategist of all time. What can an ancient Chinese military genius teach modern businesspeople about winning the marketing war? Everything! In "Sun Tzu Strategies for Marketing", the bestselling author of "Sun Tzu: The Art of War… for Managers" interprets the crafty general's classic battle strategies specifically for today's marketing professionals. Packed with brilliant insights that will help you apply this ancient wisdom in the modern world, this powerful new translation includes special notations that underscore the relevance of Sun Tzu's writings to marketing strategy. Gerald Michaelson restates these timeless ideas as 'the principles of the marketing war'. Each principle is illustrated with strategic and tactical applications drawn from the world's most successful marketing campaigns.These principles include: organization of intelligence - know your market as well as you know yourself; a secure position - occupy a position that cannot easily be taken by your opponent; surprise - gain psychological dominance and deny the initiative to you opponent; economy of force - assess accurately where you deploy your resources; command structure - good management unleashes the power of human resources; and, simplicity - even the simplest plans are difficult to execute. Let the wisdom of the past brighten your future. Read "Sun Tzu Strategies for Marketing" and become a master at the art of winning. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

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- Prima edizione
Da: Better World Books Ltd, Dunfermline, Regno UnitoBetter World Books Ltd
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EUR 7,77
EUR 5,85 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Condizione: Good. 1st Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

- Brossura
Da: Shakespeare Book House, Rockford, IL, U.S.A.Shakespeare Book House
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EUR 10,82
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Condizione: new.

- Brossura
Da: Ryde Bookshop Ltd, Isle of Wight, Regno UnitoRyde Bookshop Ltd
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EUR 3,02
EUR 23,34 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Soft cover. Condizione: Very Good. Minor crease on base corner of cover.

Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War for Customers
Gerald A. Michaelson/ Steven W. Michaelson/ Gerald Michaelson/ Steven Michaelson
- Brossura
Da: Revaluation Books, Exeter, Regno UnitoRevaluation Books
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 30,32
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Paperback. Condizione: Brand New. 1st edition. 200 pages. 8.75x6.00x0.75 inches. In Stock.

- Brossura
Da: BennettBooksLtd, Los Angeles, CA, U.S.A.BennettBooksLtd
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 68,00
EUR 6,00 spedizioneSpedito in U.S.A.Quantità: 1 disponibili
paperback. Condizione: New. In shrink wrap. Looks like an interesting title.