9780201526271 - Managing the New Product Development Process: Cases and Notes di Dolan, Robert J. (11 risultati)

paperback. Condizione: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!

Paperback. Condizione: Good. No Jacket. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Paperback. Condizione: Very Good. Managing the New Product Development Process: Cases and Notes This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.

Paperback. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.

Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780201526271.

Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780201526271.

Paperback. Condizione: good. Prompt Shipment, shipped in Boxes, Tracking PROVIDED; Good paperback with creasing, nicked, and prompt shipping with tracking.

Softcover. Condizione: Bon. Ancien livre de bibliothèque. Edition 1992. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Edition 1992. Ammareal gives back up to 15% of this item's net price to charity organizations.

23 cm , Softcover / Paperback, Condizione: Gut. VIII, 392 S. : Ill., graph. Darst., Zustand: Exemplar in gutem Zustand, Ränder und / oder Cover etwas berieben. Text / Sprache: Englisch , The contents of this book are based on the HBS course "New Product Development: An Analytical Approach." The philosophy of this course is that a deep understanding of consumer decision making is the key to success at the various stages in the development process and that there is a set of tools which provides managers with the necessary insights. The book's objective is to provide the knowledge necessary for a manager to use and employ these tools effectively in new product decision making. 1. New Product Development. Note 1: Matching the Process of Product Development to Its Context. Case 1: New York Life Insurance Company: Pension Department. Case 2: Sealed Air Corporation. Case 3: Henkel Group: Umbrella Branding and Globalization Decisions. 2. Market-Based Guidelines for Product Design and Positioning. Note 2: Concept Testing. Note 3: Perceptual Mapping-A Manager's Guide. Note 4: Conjoint Analysis: A Manager's Guide. Case 4: Techsonic Industries, Inc.: Humminbird-New Products. Case 5: MSA: The Software Company: Planning the AMAPS Product Line. Case 6: Strategic Industry Model: Emergent Technologies. 3. Formulating the Market Introduction Strategy. Note 5: Researching and Monitoring Consumer Markets. Note 6: Industrial Market Research: Beta Test Site Management. Case 7: Johnson Wax: Enhance (A), Johnson Wax: Enhance (B). Case 8: Cumberland Metal Industries: Engineered Products Division, 1980. Case 9: General Mills, Inc.: Yoplait Custard-style Yogurt (A), General Mills, Inc.: Yoplait Custard-style Yogurt (B). 4. Managing the Dynamics of Product Line Evolution. Note 7: The House of Quality. Case 10: Barco Projection Systems (A): Worldwide Niche Marketing 13955A ISBN 0201526271 Sprache: Englisch Gewicht in Gramm: 540.

paperback. Condizione: New. In shrink wrap. Looks like an interesting title!

Condizione: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.