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Da: Better World Books Ltd, Dunfermline, Regno Unito
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Da: Basi6 International, Irving, TX, U.S.A.
Condizione: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.
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Condizione: Used. pp. 624 3rd Edition.
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Aggiungi al carrelloPaperback. Condizione: Brand New. 3rd revised edition. 450 pages. 9.75x7.50x1.50 inches. In Stock.
Lingua: Inglese
Editore: Macmillan Education Jul 2012, 2012
ISBN 10: 0230276024 ISBN 13: 9780230276024
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
EUR 81,50
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Aggiungi al carrelloTaschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Market-Driven Management adopts a broad approach to marketing, integrating the strategic and operational elements of the discipline. Lambin's unique approach reflects how marketing operates empirically, as both a business philosophy and an action-oriented process.Motivated by the increased complexity of markets, globalisation, deregulation, and the development of e-commerce, the author challenges the traditional concept of the 4Ps and the functional roles of marketing departments, focusing instead on the concept of market orientation. The book considers all of the key market stakeholders, arguing that developing market relations and enhancing customer value is the responsibility of every member of the organization, and that the development of this customer value is the only way for a firm to achieve profit and growth.New to this edition:- Greater coverage of ethical issues and corporate social responsibility; cultural diversity; value and branding and the economic downturn- Broad international perspective- Thoroughly revised to reflect the latest academic thinking and researchWith its unique approach, international cases and complementary online resources, this book is ideal for postgraduate and upper level undergraduate students of marketing, and for MBAs and Executive MBAs. 624 pp. Englisch.
Lingua: Inglese
Editore: Bloomsbury Publishing (UK), 2012
ISBN 10: 0230276024 ISBN 13: 9780230276024
Da: PBShop.store UK, Fairford, GLOS, Regno Unito
EUR 105,06
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Lingua: Inglese
Editore: Bloomsbury Publishing (UK), 2012
ISBN 10: 0230276024 ISBN 13: 9780230276024
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Aggiungi al carrelloPaperback / softback. Condizione: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.
Da: moluna, Greven, Germania
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Aggiungi al carrelloKartoniert / Broschiert. Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Market orientation approach moving marketing onfrom the 4Ps in light of globalisation, ecommerce, new technology and financial insecurity Academic rigour an unashamedly high level text designed to challenge able and upper level students Integration .
Da: preigu, Osnabrück, Germania
EUR 118,15
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Aggiungi al carrelloTaschenbuch. Condizione: Neu. Market-Driven Management | Strategic and Operational Marketing | Jean-Jacques Lambin (u. a.) | Taschenbuch | 624 S. | Englisch | 2012 | Bloomsbury 3PL | EAN 9780230276024 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu Print on Demand.
Lingua: Inglese
Editore: Red Globe Press, Bloomsbury 3PL, 2012
ISBN 10: 0230276024 ISBN 13: 9780230276024
Da: AHA-BUCH GmbH, Einbeck, Germania
EUR 143,08
Quantità: 1 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Market-Driven Management adopts a broad approach to marketing, integrating the strategic and operational elements of the discipline. Lambin's unique approach reflects how marketing operates empirically, as both a business philosophy and an action-oriented process.Motivated by the increased complexity of markets, globalisation, deregulation, and the development of e-commerce, the author challenges the traditional concept of the 4Ps and the functional roles of marketing departments, focusing instead on the concept of market orientation. The book considers all of the key market stakeholders, arguing that developing market relations and enhancing customer value is the responsibility of every member of the organization, and that the development of this customer value is the only way for a firm to achieve profit and growth.New to this edition:- Greater coverage of ethical issues and corporate social responsibility; cultural diversity; value and branding and the economic downturn- Broad international perspective- Thoroughly revised to reflect the latest academic thinking and researchWith its unique approach, international cases and complementary online resources, this book is ideal for postgraduate and upper level undergraduate students of marketing, and for MBAs and Executive MBAs.