Isbn: 9780241184837 - hooked: how to build habit-forming products (58 risultati)

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  • Lingua: Inglese

    Editore: BUSINESS BOOKS, 2014

    0241184835 / 9780241184837

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  • Lingua: Inglese

    Editore: Penguin Books Ltd, 2014

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    Hardback. Condizione: Good. Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? In this book, the author answers these questions with his years of research, consulting, and practical experience. It also provides readers with practical insights.

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    Editore: Penguin Books, Limited, 2014

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    Editore: Penguin Books, Limited, 2014

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    Hardcover. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.

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  • Lingua: Inglese

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    Condizione: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

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    Editore: Portfolio Penguin, 2014

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    Hardcover. Condizione: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover.

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  • Lingua: Inglese

    Editore: Penguin Books Ltd, GB, 2014

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    Hardback. Condizione: New. THE INTERNATIONAL BESTSELLER OVER 500,000 COPIES SOLD WORLDWIDEWhy do some products capture our attention while others fade into obscurity?What makes us check our phones, open an app, or scroll a feed without even thinking?Is there a repeatable pattern behind how technology hooks us?In Hooked, Nir Eyal reveals the secret psychology behind the world's most engaging products. Introducing the groundbreaking Hook Model - Trigger ? Action ? Variable Reward ? Investment - Eyal uncovers how products from Apple, Twitter, Instagram and Google create lasting user habits and how you can ethically harness these principles to build products people love.Packed with cutting-edge behavioural science, case studies, and practical frameworks, Hooked is both a manual for product designers and a mirror for anyone curious about their own habits.'Hooked changed my life. It's essential reading for anyone who wants to better understand their actions and habits'Steven Bartlett, Diary of a CEO'Nir Eyal taught Silicon Valley how to design behaviour - and then reminded us to use that power responsibly;Mark Manson, Solved Podcast 'Our challenges go beyond technology; they stem from the internal discomfort that Nir Eyal's work helps us understand'Ali Abdaal, Deep Dive Podcast 'In Hooked, Nir Eyal shows the fine line between persuasion and coercion - and why ethical design matters more than ever'Jim O'Shaughnessy, Infinite Loops Podcast.

  • Lingua: Inglese

    Editore: Penguin Books Ltd, London, 2014

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    Hardcover. Condizione: new. Hardcover. Build products that create habits - and get your customers hookedWhy do some products capture our attention while others flop? How do technologies hook us? Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that subtly encourages customer behaviour; repeatedly bringing them back without costly advertising or aggressive messaging.Based on years of research, consulting, and practical experience, Hooked shows how to create user habits that stick. With practical insights and riveting examples, from the iPhone to Twitter, Pinterest and the Bible App, it's for product designers, marketers and anyone who seeks to understand how products influence our behaviour. It's the book Eyal wishes had been available to him as a start-up founder. Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? In this book, the author answers these questions with his years of research, consulting, and practical experience. It also provides readers with practical insights. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

  • Lingua: Inglese

    Editore: BUSINESS BOOKS, 2014

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    Hardcover. Condizione: NEW. International Edition, Brand New, ISBN and Cover same but contents similar to U.S. Edition, We ship from multiple Locations including India. Legal to use despite any disclaimer, We ship to PO , APO and FPO adresses in U.S.A. Ship from multiple Locations including India Choose Expedited Shipping for FASTER DELIVERY.Customer Satisfaction Guaranteed.

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    HRD. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

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    Paperback. Condizione: Very Good. THE INTERNATIONAL BESTSELLER | OVER 500,000 COPIES SOLD WORLDWIDEWhy do some products capture our attention while others fade into obscurity?What makes us check our phones, open an app, or scroll a feed without even thinking?Is there a repeatable pattern behind how technology hooks us?In Hooked, Nir Eyal reveals the secret psychology behind the worlds most engaging products. Introducing the groundbreaking Hook Model - Trigger ? Action ? Variable Reward ? Investment - Eyal uncovers how products from Apple, Twitter, Instagram and Google create lasting user habits and how you can ethically harness these principles to build products people love.Packed with cutting-edge behavioural science, case studies, and practical frameworks, Hooked is both a manual for product designers and a mirror for anyone curious about their own habits.Hooked changed my life. Its essential reading for anyone who wants to better understand their actions and habitsSteven Bartlett, Diary of a CEONir Eyal taught Silicon Valley how to design behaviour and then reminded us to use that power responsibly;Mark Manson, Solved Podcast Our challenges go beyond technology; they stem from the internal discomfort that Nir Eyals work helps us understandAli Abdaal, Deep Dive Podcast In Hooked, Nir Eyal shows the fine line between persuasion and coercion and why ethical design matters more than everJim OShaughnessy, Infinite Loops Podcast . The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

  • Lingua: Inglese

    Editore: BUSINESS BOOKS, 2014

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    Paperback. Condizione: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration.

  • Lingua: Inglese

    Editore: Portfolio Penguin, 2014

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    Condizione: New. Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? In this book, the author answers these questions with his years of research, consulting, and practical experience. It also provides readers with practical insights. Num Pages: 256 pages. BIC Classification: KJMV6; KJSM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 205 x 139 x 24. Weight in Grams: 340. 2014. hardcover. . . . .

  • Lingua: Inglese

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    Condizione: New. Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? In this book, the author answers these questions with his years of research, consulting, and practical experience. It also provides readers with practical insights. Num Pages: 256 pages. BIC Classification: KJMV6; KJSM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 205 x 139 x 24. Weight in Grams: 340. 2014. hardcover. . . . . Books ship from the US and Ireland.

  • Lingua: Inglese

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    Condizione: As New. : Descubre cómo crear productos que enganchen a tus usuarios con 'Hooked: Cómo Construir Productos que Forman Hábitos' de Nir Eyal. Este libro te introduce al modelo Hook, un proceso de cuatro pasos que las empresas utilizan para construir hábitos en sus clientes. Aprende a diseñar productos que los usuarios no puedan dejar, fomentando el uso repetido sin depender de publicidad costosa. Ideal para product managers, diseñadores, marketers y emprendedores que buscan entender y aplicar las claves del comportamiento del consumidor. EAN: 9780241184837 Tipo: Libros Categoría: Negocios y Economía|Tecnología Título: Hooked: How to Build Habit-Forming Products Autor: Nir Eyal Editorial: Portfolio Penguin Idioma: en Páginas: 256 Formato: tapa dura.

  • Lingua: Inglese

    Editore: BUSINESS BOOKS, 2014

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    Condizione: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.

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    Editore: BUSINESS BOOKS, 2014

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    Condizione: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.

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