9780273704010 - consumer behaviour: a european outlook di schiffman, leon g.; kanuk, leslie lazar; hansen, havard (6 risultati)
- Brossura
Da: AwesomeBooks, Wallingford, Regno UnitoAwesomeBooks
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Molto buono
EUR 4,78
EUR 4,81 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 2 disponibili
Paperback. Condizione: Very Good. Consumer Behaviour: A European Outlook This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after t…hus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.
- Brossura
Da: Bahamut Media, Reading, Regno UnitoBahamut Media
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Molto buono
EUR 7,05
EUR 8,14 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Paperback. Condizione: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.
- Brossura
Da: Anybook.com, Lincoln, Regno UnitoAnybook.com
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Mediocre
EUR 3,01
EUR 15,87 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Condizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1050grams, ISBN:9780273704010.
- Brossura
Da: Anybook.com, Lincoln, Regno UnitoAnybook.com
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Mediocre
EUR 3,01
EUR 15,87 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Condizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1050grams, ISBN:9780273704010.
- Brossura
Da: BUCHSERVICE / ANTIQUARIAT Lars Lutzer, Wahlstedt, GermaniaBUCHSERVICE / ANTIQUARIAT Lars Lutzer
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Molto buono
EUR 19,95
EUR 39,95 spedizioneSpedito da Germania a U.S.A.Quantità: 1 disponibili
Softcover. Condizione: gut. 2008. This new European perspective on Schiffman and Kanuk's classic Consumer Behaviour focuses not only on what consumers buy, but also why they buy, when they buy, where they buy, how they evaluate their purchase, and how they ultimately dispose of it. The text has been thoroughly adapted and revise…d to reflect European conditions, and shortened to focus attention on critical concepts in consumer behaviour. The authors discuss the effects of family, social class, culture and subculture on the decision-making process, and, by taking a psychological approach, illuminate the ways in which marketers apply the principles of consumer behaviour to the development and implementation of marketing strategies. Preface Part One: Introduction 1) An introduction to the study of Consumer Behavior 2) Consumer Research 3) Market Segmentation Part Two: The Consumer as an Individual 4) Consumer Decision Making 5) Consumer Motivation 6) Personality and Consumer Behavior 7) Consumer Perception 8) Consumer Learning 9) Consumer Attitude Formation and Change 10) Communication and Consumer Behavior Part Three: Consumers in Their Social and Cultural Settings 11) Reference Groups and Family Influences 12) Social Class and Consumer Behavior 13) The Influence of Culture and Subculture on Consumer Behavior 14) Cross-Cultural Consumer Behaviour: An International Perspective Part Four: More on the Consumer's Decision-Making Process 15) Consumer Influence and the Diffusion of Innovations 16) Consumer Decision Making - Again Consumer Behaviour A European Outlook Leslie Lazar Kanuk Leon G. Schiffman Havard Hansen BWL Wirtschaft Betriebswirtschaft Management Marketing Vertrieb ISBN-10 0-273-70401-X 027370401X ISBN-13 978-0-273-70401-0 9780273704010 Sales In englischer Sprache. 512 pages. 26,4 x 19,4 x 2,2 cm.
- Brossura
Da: LeLivreVert - envoi suivi, Eysines, FranciaLeLivreVert - envoi suivi
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Molto buono
EUR 50,36
EUR 29,96 spedizioneSpedito da Francia a U.S.A.Quantità: 1 disponibili
Condizione: very good. Photo non contractuelle. Envoi rapide et soigné.
