9780292772540 - selling the silver bullet: the lone ranger and transmedia brand licensing di santo, avi (14 risultati)
Lingua: Inglese
Editore: University of Texas Press April 2015 2015
Serie: Texas Film and Media Studies, Libro 19 di 27. Libro 19 di 27 - Texas Film and Media Studies
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Da: A Cappella Books, Inc., Atlanta, U.S.A.A Cappella Books, Inc.
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EUR 17,88
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Trade Paperback. Condizione: Very Good.
Lingua: Inglese
Editore: University of Texas Press 2015
Serie: Texas Film and Media Studies, Libro 19 di 27. Libro 19 di 27 - Texas Film and Media Studies
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Da: GreatBookPrices, Columbia, U.S.A.GreatBookPrices
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EUR 26,99
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Condizione: As New. Unread book in perfect condition.
Lingua: Inglese
Editore: University of Texas Press 2015
Serie: Texas Film and Media Studies, Libro 19 di 27. Libro 19 di 27 - Texas Film and Media Studies
- Brossura
Da: GreatBookPrices, Columbia, U.S.A.GreatBookPrices
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Condizione: New.
Lingua: Inglese
Editore: University of Texas Press, US 2015
Serie: Texas Film and Media Studies, Libro 19 di 27. Libro 19 di 27 - Texas Film and Media Studies
- Brossura
Da: Rarewaves.com USA, London, Regno UnitoRarewaves.com USA
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EUR 29,96
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Paperback. Condizione: New. Originating as a radio series in 1933, the Lone Ranger is a cross-media star who has appeared in comic strips, comic books, adult and juvenile novels, feature films and serials, clothing, games, toys, home furnishings, and many other consumer products. In his prime, he rivaled Mickey Mouse as one of t…he most successfully licensed and merchandised children's properties in the United States, while in more recent decades, the Lone Ranger has struggled to resonate with consumers, leading to efforts to rebrand the property. The Lone Ranger's eighty-year history as a lifestyle brand thus offers a perfect case study of how the fields of licensing, merchandizing, and brand management have operated within shifting industrial and sociohistorical conditions that continue to redefine how the business of entertainment functions.Deciphering how iconic characters gain and retain their status as cultural commodities, Selling the Silver Bullet focuses on the work done by peripheral consumer product and licensing divisions in selectively extending the characters' reach and in cultivating investment in these characters among potential stakeholders. Tracing the Lone Ranger's decades-long career as intellectual property allows Avi Santo to analyze the mechanisms that drive contemporary character licensing and entertainment brand management practices, while at the same time situating the licensing field's development within particular sociohistorical and industrial contexts. He also offers a nuanced assessment of the ways that character licensing firms and consumer product divisions have responded to changing cultural and economic conditions over the past eighty years, which will alter perceptions about the creative and managerial authority these ancillary units wield.
Lingua: Inglese
Editore: MU - University of Texas Press 2015
Serie: Texas Film and Media Studies, Libro 19 di 27. Libro 19 di 27 - Texas Film and Media Studies
- Brossura
Da: PBShop.store UK, Fairford, Regno UnitoPBShop.store UK
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EUR 28,59
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PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
Lingua: Inglese
Editore: Univ of Texas Pr 2015
Serie: Texas Film and Media Studies, Libro 19 di 27. Libro 19 di 27 - Texas Film and Media Studies
- Brossura
Da: Revaluation Books, Exeter, Regno UnitoRevaluation Books
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EUR 26,82
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Paperback. Condizione: Brand New. 319 pages. 9.00x6.00x1.00 inches. In Stock.
Lingua: Inglese
Editore: University of Texas Press 2015
Serie: Texas Film and Media Studies, Libro 19 di 27. Libro 19 di 27 - Texas Film and Media Studies
- Brossura
Da: Kennys Bookshop and Art Galleries Ltd., Galway, IrlandaKennys Bookshop and Art Galleries Ltd.
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Condizione: New. 2015. paperback. . . . . .
Lingua: Inglese
Editore: University of Texas Press 2015
Serie: Texas Film and Media Studies, Libro 19 di 27. Libro 19 di 27 - Texas Film and Media Studies
- Brossura
Da: Anybook.com, Lincoln, Regno UnitoAnybook.com
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EUR 26,95
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Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780292772540.
Lingua: Inglese
Editore: University of Texas Press 2015
Serie: Texas Film and Media Studies, Libro 19 di 27. Libro 19 di 27 - Texas Film and Media Studies
- Brossura
Da: Kennys Bookstore, Olney, U.S.A.Kennys Bookstore
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EUR 36,82
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Condizione: New. 2015. paperback. . . . . . Books ship from the US and Ireland.
Lingua: Inglese
Editore: University of Texas Press 2015
Serie: Texas Film and Media Studies, Libro 19 di 27. Libro 19 di 27 - Texas Film and Media Studies
- Brossura
Da: GreatBookPricesUK, Woodford Green, Regno UnitoGreatBookPricesUK
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EUR 28,54
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Condizione: New.
Lingua: Inglese
Editore: University of Texas Press 2015
Serie: Texas Film and Media Studies, Libro 19 di 27. Libro 19 di 27 - Texas Film and Media Studies
- Brossura
Da: THE SAINT BOOKSTORE, Southport, Regno UnitoTHE SAINT BOOKSTORE
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EUR 28,59
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Paperback / softback. Condizione: New. New copy - Usually dispatched within 4 working days.
Lingua: Inglese
Editore: University of Texas Press 2015
Serie: Texas Film and Media Studies, Libro 19 di 27. Libro 19 di 27 - Texas Film and Media Studies
- Brossura
Da: GreatBookPricesUK, Woodford Green, Regno UnitoGreatBookPricesUK
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Come nuovo
EUR 29,92
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Condizione: As New. Unread book in perfect condition.
Editore: University of Chicago press
Da: INDOO, Avenel, U.S.A.INDOO
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EUR 30,00
Spedizione gratuitaSpedito in U.S.A.Quantità: Più di 20 disponibili
Condizione: New. Brand New.
Lingua: Inglese
Editore: University of Texas Press, US 2015
Serie: Texas Film and Media Studies, Libro 19 di 27. Libro 19 di 27 - Texas Film and Media Studies
- Brossura
Da: Rarewaves.com UK, London, Regno UnitoRarewaves.com UK
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 28,53
EUR 75,26 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Paperback. Condizione: New. Originating as a radio series in 1933, the Lone Ranger is a cross-media star who has appeared in comic strips, comic books, adult and juvenile novels, feature films and serials, clothing, games, toys, home furnishings, and many other consumer products. In his prime, he rivaled Mickey Mouse as one of t…he most successfully licensed and merchandised children's properties in the United States, while in more recent decades, the Lone Ranger has struggled to resonate with consumers, leading to efforts to rebrand the property. The Lone Ranger's eighty-year history as a lifestyle brand thus offers a perfect case study of how the fields of licensing, merchandizing, and brand management have operated within shifting industrial and sociohistorical conditions that continue to redefine how the business of entertainment functions.Deciphering how iconic characters gain and retain their status as cultural commodities, Selling the Silver Bullet focuses on the work done by peripheral consumer product and licensing divisions in selectively extending the characters' reach and in cultivating investment in these characters among potential stakeholders. Tracing the Lone Ranger's decades-long career as intellectual property allows Avi Santo to analyze the mechanisms that drive contemporary character licensing and entertainment brand management practices, while at the same time situating the licensing field's development within particular sociohistorical and industrial contexts. He also offers a nuanced assessment of the ways that character licensing firms and consumer product divisions have responded to changing cultural and economic conditions over the past eighty years, which will alter perceptions about the creative and managerial authority these ancillary units wield.
