ISBN: 9780333736258 - consumer behaviour in asia (17 risultati)

Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. Dust Jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780333736258.…

Condizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. Dust Jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780333736258.…

Hardcover. Condizione: Très bon. Ancien livre de bibliothèque. Edition 1998. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 1998. Ammareal gives back up to 15% of this item's net price to charity organizations.…

Hardback. Condizione: Mint. Condizione sovraccoperta: Mint. First Edition. CONSUMER BEHAVIOUR IN ASIA Helmut Schutte and Deanna Ciarlante. Macmillan Business, London. 1998 First edition ISBN 9780333736258 276pp Hardback. This mint unread copy is bound in cloth covered boards with bright gilt titling to the spine. The unclipped dust wrapper is also in mint condition. Success in the Asian market is crucial to many firms. Yet many marketing strategies are based on a 'western' perspective of what consumers want and respond to. In Consumer Behaviour in Asia, the authors argue that Asian culture is so fundamentally different to Western Culture that existing consumer behaviour concepts cannot be applied to Asian consumers. In this book the authors outline and explain these differences and put forward modifications to many well-known consumer behaviour concepts. Consumer Behaviour in Asia shows how firms need to modify their marketing strategies in such areas as segmentation, positioning and the marketing mix in order to successfully penetrate these markets. Ref FF4.…

Condizione: New.

Hardback or Cased Book. Condizione: New. Consumer Behaviour in Asia. Book.

Condizione: New.

Condizione: As New. Unread book in perfect condition.

Condizione: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.

Condizione: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.

Condizione: New. Argues that the applicability of "western" consumer behaviour concepts to Asian consumers should be re-evaluated. The authors propose modifications to the accepted consumer behaviour concepts, showing how firms need to modify their marketing strategies in areas such as segmentation and positioning. Series: International Marketing. Num Pages: 287 pages, biography. BIC Classification: 1F; KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 155 x 21. Weight in Grams: 581. . 1998. 1998th Edition. hardcover. . . . .…

Condizione: New. In English.

Condizione: As New. Unread book in perfect condition.

Condizione: New.

Condizione: New. Argues that the applicability of "western" consumer behaviour concepts to Asian consumers should be re-evaluated. The authors propose modifications to the accepted consumer behaviour concepts, showing how firms need to modify their marketing strategies in areas such as segmentation and positioning. Series: International Marketing. Num Pages: 287 pages, biography. BIC Classification: 1F; KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 155 x 21. Weight in Grams: 581. . 1998. 1998th Edition. hardcover. . . . . Books ship from the US and Ireland.…

Hardback. Condizione: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.

Gebunden. Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. HELLMUT SCHUTTE is a professor of International Management at INSEAD and represents core faculty at INSEAD s Euro-Asia Centre. He started his career in Asia marketing fast moving consumer goods for a British-Dutch multinational in Indonesia. He also lived a.…