Paperback. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Aggiungi al carrelloSoftcover. Condizione: Bon. Ancien livre de bibliothèque avec équipements. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Ammareal gives back up to 15% of this item's net price to charity organizations.
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Aggiungi al carrelloPAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
EUR 76,91
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Aggiungi al carrelloCondizione: New.
Lingua: Inglese
Editore: Taylor & Francis Ltd, London, 2013
ISBN 10: 0415783135 ISBN 13: 9780415783132
Da: Grand Eagle Retail, Bensenville, IL, U.S.A.
Paperback. Condizione: new. Paperback. The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the marketplace, how they can be measured and when and how they evolve and decline. While marketing research has a long tradition in the study of business relationships between manufacturers and suppliers and buyers and sellers, attention in the past decade has expanded to the relationships that form between consumers and their brands (such as products, stores, celebrities, companies or countries). The aim of this book is to advance knowledge about consumer-brand relationships by disseminating new research that pushes beyond theory, to applications and practical implications of brand relationships that businesses can apply to their own marketing strategies.With contributions from an impressive array of scholars from around the world, this volume will provide students and researchers with a useful launch pad for further research in this blossoming area. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
EUR 82,04
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Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 65,85
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EUR 72,20
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Aggiungi al carrelloPaperback. Condizione: New.
Da: Ria Christie Collections, Uxbridge, Regno Unito
EUR 75,76
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Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 75,30
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Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Condizione: New. pp. 456.
EUR 79,53
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Aggiungi al carrelloPaperback. Condizione: New.
EUR 75,72
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Aggiungi al carrelloPaperback / softback. Condizione: New. New copy - Usually dispatched within 4 working days.
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
Prima edizione
EUR 84,90
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Aggiungi al carrelloCondizione: New. 2013. 1st Edition. Paperback. Editor(s): Fournier, Susan; Breazeale, Michael; Fetscherin, Marc. Num Pages: 456 pages, 21 black & white illustrations, 28 black & white tables, 21 black & white line drawings. BIC Classification: KJS. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 228 x 151 x 24. Weight in Grams: 672. . . . . .
Lingua: Inglese
Editore: Taylor and Francis Ltd, GB, 2013
ISBN 10: 0415783135 ISBN 13: 9780415783132
Da: Rarewaves.com USA, London, LONDO, Regno Unito
EUR 101,54
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Aggiungi al carrelloPaperback. Condizione: New. The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the marketplace, how they can be measured and when and how they evolve and decline. While marketing research has a long tradition in the study of business relationships between manufacturers and suppliers and buyers and sellers, attention in the past decade has expanded to the relationships that form between consumers and their brands (such as products, stores, celebrities, companies or countries). The aim of this book is to advance knowledge about consumer-brand relationships by disseminating new research that pushes beyond theory, to applications and practical implications of brand relationships that businesses can apply to their own marketing strategies.With contributions from an impressive array of scholars from around the world, this volume will provide students and researchers with a useful launch pad for further research in this blossoming area.
EUR 89,71
Quantità: 3 disponibili
Aggiungi al carrelloCondizione: New. pp. 456.
Condizione: new.
Condizione: New. 2013. 1st Edition. Paperback. Editor(s): Fournier, Susan; Breazeale, Michael; Fetscherin, Marc. Num Pages: 456 pages, 21 black & white illustrations, 28 black & white tables, 21 black & white line drawings. BIC Classification: KJS. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 228 x 151 x 24. Weight in Grams: 672. . . . . . Books ship from the US and Ireland.
EUR 65,87
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EUR 110,30
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Aggiungi al carrelloPaperback. Condizione: Brand New. 98 pages. 9.00x6.00x1.00 inches. In Stock.
EUR 81,24
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Aggiungi al carrelloCondizione: New. The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the marketplac.
Lingua: Inglese
Editore: Taylor & Francis Ltd, London, 2013
ISBN 10: 0415783135 ISBN 13: 9780415783132
Da: AussieBookSeller, Truganina, VIC, Australia
EUR 137,75
Quantità: 1 disponibili
Aggiungi al carrelloPaperback. Condizione: new. Paperback. The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the marketplace, how they can be measured and when and how they evolve and decline. While marketing research has a long tradition in the study of business relationships between manufacturers and suppliers and buyers and sellers, attention in the past decade has expanded to the relationships that form between consumers and their brands (such as products, stores, celebrities, companies or countries). The aim of this book is to advance knowledge about consumer-brand relationships by disseminating new research that pushes beyond theory, to applications and practical implications of brand relationships that businesses can apply to their own marketing strategies.With contributions from an impressive array of scholars from around the world, this volume will provide students and researchers with a useful launch pad for further research in this blossoming area. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
EUR 90,55
Quantità: 1 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. Consumer-Brand Relationships | Theory and Practice | Susan Fournier (u. a.) | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2013 | Routledge | EAN 9780415783132 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu.
Lingua: Inglese
Editore: Taylor and Francis Ltd, GB, 2013
ISBN 10: 0415783135 ISBN 13: 9780415783132
Da: Rarewaves.com UK, London, Regno Unito
EUR 104,55
Quantità: 1 disponibili
Aggiungi al carrelloPaperback. Condizione: New. The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the marketplace, how they can be measured and when and how they evolve and decline. While marketing research has a long tradition in the study of business relationships between manufacturers and suppliers and buyers and sellers, attention in the past decade has expanded to the relationships that form between consumers and their brands (such as products, stores, celebrities, companies or countries). The aim of this book is to advance knowledge about consumer-brand relationships by disseminating new research that pushes beyond theory, to applications and practical implications of brand relationships that businesses can apply to their own marketing strategies.With contributions from an impressive array of scholars from around the world, this volume will provide students and researchers with a useful launch pad for further research in this blossoming area.
Da: Majestic Books, Hounslow, Regno Unito
EUR 76,50
Quantità: 3 disponibili
Aggiungi al carrelloCondizione: New. pp. 456 2:B&W 6 x 9 in or 229 x 152 mm Perfect Bound on Creme w/Gloss Lam This item is printed on demand.
Da: THE SAINT BOOKSTORE, Southport, Regno Unito
EUR 77,08
Quantità: 5 disponibili
Aggiungi al carrelloPaperback / softback. Condizione: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.
Da: Revaluation Books, Exeter, Regno Unito
EUR 88,75
Quantità: 2 disponibili
Aggiungi al carrelloPaperback. Condizione: Brand New. 98 pages. 9.00x6.00x1.00 inches. In Stock. This item is printed on demand.
Da: AHA-BUCH GmbH, Einbeck, Germania
EUR 83,48
Quantità: 1 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the marketplace, how they can be measured and when and how they evolve and decline.While marketing research has a long tradition in the study of business relationships between manufacturers and suppliers and buyers and sellers, attention in the past decade has expanded to the relationships that form between consumers and their brands (such as products, stores, celebrities, companies or countries). The aim of this book is to advance knowledge about consumer-brand relationships by disseminating new research that pushes beyond theory, to applications and practical implications of brand relationships that businesses can apply to their own marketing strategies.With contributions from an impressive array of scholars from around the world, this volume will provide students and researchers with a useful launch pad for further research in this blossoming area.