EUR 10,33
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.
Da: Arnold M. Herr, Los Angeles, CA, U.S.A.
Prima edizione
Hardcover. Condizione: Fine. Condizione sovraccoperta: Fine. 1st Edition. Square quarto. Color & B&W illustrations. Fine in fine DJ. 288 pages.
Paperback. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Editore: Cambridge University Press, Cambridge, England / New York, New York, 1995
Da: Andover Books and Antiquities, Andover, MA, U.S.A.
Softcover. xxviii, 882 pp. Softcover. LCC: 9513775 Very good condition; touches of wear on edges of covers and on bottom edges of papers.
EUR 73,54
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
EUR 73,69
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
EUR 70,89
Quantità: 2 disponibili
Aggiungi al carrelloPAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
Condizione: NEW.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 65,59
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
Da: killarneybooks, Inagh, CLARE, Irlanda
Prima edizione
EUR 49,50
Quantità: 1 disponibili
Aggiungi al carrelloHardcover. Condizione: Very Good. 1st Edition. Hardcover, xxvi + 424 pages, NOT ex-library. Gentle wear only. Book is clean and bright with unmarked text, free of inscriptions and stamps, firmly bound. Boards show short creases to corners. Issued without a dust jacket.
Lingua: Inglese
Editore: Taylor & Francis Ltd, London, 2013
ISBN 10: 0415783135 ISBN 13: 9780415783132
Da: Grand Eagle Retail, Bensenville, IL, U.S.A.
Paperback. Condizione: new. Paperback. The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the marketplace, how they can be measured and when and how they evolve and decline. While marketing research has a long tradition in the study of business relationships between manufacturers and suppliers and buyers and sellers, attention in the past decade has expanded to the relationships that form between consumers and their brands (such as products, stores, celebrities, companies or countries). The aim of this book is to advance knowledge about consumer-brand relationships by disseminating new research that pushes beyond theory, to applications and practical implications of brand relationships that businesses can apply to their own marketing strategies.With contributions from an impressive array of scholars from around the world, this volume will provide students and researchers with a useful launch pad for further research in this blossoming area. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
EUR 88,33
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Aggiungi al carrelloCondizione: New.
EUR 71,97
Quantità: 2 disponibili
Aggiungi al carrelloPaperback. Condizione: New.
Lingua: Inglese
Editore: Taylor and Francis Ltd, GB, 2013
ISBN 10: 0415783135 ISBN 13: 9780415783132
Da: Rarewaves USA, OSWEGO, IL, U.S.A.
Paperback. Condizione: New. The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the marketplace, how they can be measured and when and how they evolve and decline. While marketing research has a long tradition in the study of business relationships between manufacturers and suppliers and buyers and sellers, attention in the past decade has expanded to the relationships that form between consumers and their brands (such as products, stores, celebrities, companies or countries). The aim of this book is to advance knowledge about consumer-brand relationships by disseminating new research that pushes beyond theory, to applications and practical implications of brand relationships that businesses can apply to their own marketing strategies.With contributions from an impressive array of scholars from around the world, this volume will provide students and researchers with a useful launch pad for further research in this blossoming area.
Da: Ria Christie Collections, Uxbridge, Regno Unito
EUR 76,74
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. In.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 75,12
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
EUR 78,08
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
Condizione: New. pp. 456.
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
Prima edizione
EUR 84,90
Quantità: 2 disponibili
Aggiungi al carrelloCondizione: New. 2013. 1st Edition. Paperback. Editor(s): Fournier, Susan; Breazeale, Michael; Fetscherin, Marc. Num Pages: 456 pages, 21 black & white illustrations, 28 black & white tables, 21 black & white line drawings. BIC Classification: KJS. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 228 x 151 x 24. Weight in Grams: 672. . . . . .
EUR 79,28
Quantità: 10 disponibili
Aggiungi al carrelloPaperback. Condizione: New.
EUR 75,78
Quantità: 1 disponibili
Aggiungi al carrelloPaperback / softback. Condizione: New. New copy - Usually dispatched within 4 working days.
Paperback. Condizione: new. New Copy. Customer Service Guaranteed.
Lingua: Inglese
Editore: Taylor and Francis Ltd, GB, 2013
ISBN 10: 0415783135 ISBN 13: 9780415783132
Da: Rarewaves.com USA, London, LONDO, Regno Unito
EUR 99,83
Quantità: 1 disponibili
Aggiungi al carrelloPaperback. Condizione: New. The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the marketplace, how they can be measured and when and how they evolve and decline. While marketing research has a long tradition in the study of business relationships between manufacturers and suppliers and buyers and sellers, attention in the past decade has expanded to the relationships that form between consumers and their brands (such as products, stores, celebrities, companies or countries). The aim of this book is to advance knowledge about consumer-brand relationships by disseminating new research that pushes beyond theory, to applications and practical implications of brand relationships that businesses can apply to their own marketing strategies.With contributions from an impressive array of scholars from around the world, this volume will provide students and researchers with a useful launch pad for further research in this blossoming area.
EUR 90,74
Quantità: 3 disponibili
Aggiungi al carrelloCondizione: New. pp. 456.
EUR 65,60
Quantità: 2 disponibili
Aggiungi al carrelloCondizione: NEW.
Condizione: New. 2013. 1st Edition. Paperback. Editor(s): Fournier, Susan; Breazeale, Michael; Fetscherin, Marc. Num Pages: 456 pages, 21 black & white illustrations, 28 black & white tables, 21 black & white line drawings. BIC Classification: KJS. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 228 x 151 x 24. Weight in Grams: 672. . . . . . Books ship from the US and Ireland.
EUR 10,54
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Sehr gut. Zustand: Sehr gut | Seiten: 430 | Sprache: Englisch | Produktart: Bücher | The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the marketplace, how they can be measured and when and how they evolve and decline. While marketing research has a long tradition in the study of business relationships between manufacturers and suppliers and buyers and sellers, attention in the past decade has expanded to the relationships that form between consumers and their brands (such as products, stores, celebrities, companies or countries). The aim of this book is to advance knowledge about consumer-brand relationships by disseminating new research that pushes beyond theory, to applications and practical implications of brand relationships that businesses can apply to their own marketing strategies. With contributions from an impressive array of scholars from around the world, this volume will provide students and researchers with a useful launch pad for further research in this blossoming area.
EUR 112,58
Quantità: 2 disponibili
Aggiungi al carrelloPaperback. Condizione: Brand New. 98 pages. 9.00x6.00x1.00 inches. In Stock.
EUR 116,62
Quantità: 2 disponibili
Aggiungi al carrelloPaperback. Condizione: Brand New. 440 pages. 9.25x6.26x1.02 inches. In Stock.