ISBN: 9780765614919 - the service-dominant logic of marketing: dialog, debate, and directions (19 risultati)

Paperback. Condizione: Very Good. The Service-dominant Logic of Marketing: Dialog, Debate, and Directions This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.…

Condizione: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Condizione: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Paperback. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. …

Soft cover. Condizione: Fine. 1st Edition. UNUSED clean and crisp.

Condizione: New.

Condizione: New.

Condizione: New. pp. 449.

Condizione: As New. Unread book in perfect condition.

Condizione: New. In English.

Condizione: New.

Condizione: New. Presents a challenging paradigm for the marketing discipline, which is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and places marketing central to overall business strategy. This work provides a comprehensive marketing theory that challenges both modern thinking and marketing practice. Num Pages: 449 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 254 x 178 x 28. Weight in Grams: 830. . 2006. Paperback. . . . .…

Condizione: As New. Unread book in perfect condition.

Paperback. Condizione: Brand New. 449 pages. 9.75x6.75x1.00 inches. In Stock.

Condizione: New. Robert F. Lusch, Stephen L. VargoExpanding on the editors award-winning article Evolving to a New Dominant Logic for Marketing, this book presents a challenging new paradigm for the marketing discipline. This new paradigm is service-oriented, custome.

Condizione: New. Presents a challenging paradigm for the marketing discipline, which is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and places marketing central to overall business strategy. This work provides a comprehensive marketing theory that challenges both modern thinking and marketing practice. Num Pages: 449 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 254 x 178 x 28. Weight in Grams: 830. . 2006. Paperback. . . . . Books ship from the US and Ireland.…

Taschenbuch. Condizione: Neu. Neuware - Expanding on the editors' award-winning article 'Evolving to a New Dominant Logic for Marketing,' this book presents a challenging new paradigm for the marketing discipline. This new paradigm is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and places marketing, once viewed as a support function, central to overall business strategy. Service-dominant logic defines service as the application of competencies for the benefit of another entity and sees mutual service provision, rather than the exchange of goods, as the proper subject of marketing. It moves the orientation of marketing from a 'market to' philosophy where customers are promoted to, targeted, and captured, to a 'market with' philosophy where the customer and supply chain partners are collaborators in the entire marketing process. The editors elaborate on this model through an historical analysis, clarification, and extension of service-dominant logic, and distinguished marketing thinkers then provide further insight and commentary. The result is a more comprehensive and inclusive marketing theory that will challenge both current thinking and marketing practice.…

Condizione: New. Print on Demand pp. 449.

Condizione: New. PRINT ON DEMAND pp. 449.