9780786472819 - the soap opera evolution: america's enduring romance with daytime drama di matelski, marilyn j. (20 risultati)
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Paperback. Condizione: New. The first daytime dramas began as early as 1930, with Painted Dreams. Programmers soon discovered that housewives often controlled the purse strings, and soaps become an advertiser's gold mine. They now generate more than $900 million in network revenues annually. Around 50 million people (reportedly…including congressmen and rock stars as well as two-thirds of all American television-watching women) tune in each weekday afternoon for a dosage of love, loss and libido via "the soaps." This scholarly study examines the soap phenomenon from a sociological point of view. Included in the analysis is classic research by Rudolf Arnheim, Herta Hartzog and Helen Kaufman as well as contemporary studies and previously unpublished research. The evolution of popular plotlines and characters, as assessment of reality in today's plots, which people watch soaps and why, specific plotlines for the 13 soaps presently aired, 40+ family trees illustrating program changes, the future of soaps--all are covered.
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Paperback. Condizione: new. Paperback. The first daytime dramas began as early as 1930, with Painted Dreams. Programmers soon discovered that housewives often controlled the purse strings, and soaps become an advertiser's gold mine. They now generate more than $900 million in network revenues annually. Around 50 million people (…reportedly including congressmen and rock stars as well as two-thirds of all American television-watching women) tune in each weekday afternoon for a dosage of love, loss and libido via "the soaps." This scholarly study examines the soap phenomenon from a sociological point of view. Included in the analysis is classic research by Rudolf Arnheim, Herta Hartzog and Helen Kaufman as well as contemporary studies and previously unpublished research. The evolution of popular plotlines and characters, as assessment of reality in today's plots, which people watch soaps and why, specific plotlines for the 13 soaps presently aired, 40+ family trees illustrating program changes, the future of soaps--all are covered. The first daytime dramas began as early as 1930, with Painted Dreams. Programmers soon discovered that housewives often controlled the purse strings, and soaps become an advertiser's gold mine. They now generate more than $900 million in network revenues annually. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Paperback. Condizione: new. Paperback. The first daytime dramas began as early as 1930, with Painted Dreams. Programmers soon discovered that housewives often controlled the purse strings, and soaps become an advertiser's gold mine. They now generate more than $900 million in network revenues annually. Around 50 million people (…reportedly including congressmen and rock stars as well as two-thirds of all American television-watching women) tune in each weekday afternoon for a dosage of love, loss and libido via "the soaps." This scholarly study examines the soap phenomenon from a sociological point of view. Included in the analysis is classic research by Rudolf Arnheim, Herta Hartzog and Helen Kaufman as well as contemporary studies and previously unpublished research. The evolution of popular plotlines and characters, as assessment of reality in today's plots, which people watch soaps and why, specific plotlines for the 13 soaps presently aired, 40+ family trees illustrating program changes, the future of soaps--all are covered. The first daytime dramas began as early as 1930, with Painted Dreams. Programmers soon discovered that housewives often controlled the purse strings, and soaps become an advertiser's gold mine. They now generate more than $900 million in network revenues annually. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
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Paperback. Condizione: New. The first daytime dramas began as early as 1930, with Painted Dreams. Programmers soon discovered that housewives often controlled the purse strings, and soaps become an advertiser's gold mine. They now generate more than $900 million in network revenues annually. Around 50 million people (reportedly…including congressmen and rock stars as well as two-thirds of all American television-watching women) tune in each weekday afternoon for a dosage of love, loss and libido via "the soaps." This scholarly study examines the soap phenomenon from a sociological point of view. Included in the analysis is classic research by Rudolf Arnheim, Herta Hartzog and Helen Kaufman as well as contemporary studies and previously unpublished research. The evolution of popular plotlines and characters, as assessment of reality in today's plots, which people watch soaps and why, specific plotlines for the 13 soaps presently aired, 40+ family trees illustrating program changes, the future of soaps--all are covered.
Lingua: Inglese
Editore: McFarland & Company, Incorporated Publishers, 2012
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Condizione: New. Print on Demand pp. 224.
Lingua: Inglese
Editore: McFarland & Company, Incorporated Publishers, 2012
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Condizione: New. Print on Demand pp. 224 Index Reprint edition.
Lingua: Inglese
Editore: McFarland & Company, Incorporated Publishers, 2012
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Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The first daytime dramas began as early as 1930, with Painted Dreams. Programmers soon discovered that housewives often controlled the purse strings, and soaps become an advertiser's gold mine. They now generate more than $900 million i…n network revenues annually.Around 50 million people (reportedly including congressmen and rock stars as well as two-thirds of all American television-watching women) tune in each weekday afternoon for a dosage of love, loss and libido via ''the soaps.''This scholarly study examines the soap phenomenon from a sociological point of view. Included in the analysis is classic research by Rudolf Arnheim, Herta Hartzog and Helen Kaufman as well as contemporary studies and previously unpublished research. The evolution of popular plotlines and characters, as assessment of reality in today's plots, which people watch soaps and why, specific plotlines for the 13 soaps presently aired, 40+ family trees illustrating program changes, the future of soaps--all are covered.
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Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. KlappentextThe first daytime dramas began as early as 1930, with Painted Dreams. Programmers soon discovered that housewives often controlled the purse strings, and soaps become an advertiser s gold mine. They now ge…nerate more than $900.
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Taschenbuch. Condizione: Neu. The Soap Opera Evolution | America's Enduring Romance with Daytime Drama | Marilyn J. Matelski | Taschenbuch | Kartoniert / Broschiert | Englisch | 2012 | McFarland | EAN 9780786472819 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter…: preigu Print on Demand.
