9781032016818 - the strategy and tactics of pricing: a guide to growing more profitably international student edition di nagle, thomas t.; müller, georg; gruyaert, evert (21 risultati)

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hardcover. Condizione: New. 7th Edition. Ships in a BOX from Central Missouri! UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).

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Condizione: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.…

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Condizione: New. 7th edition NO-PA16APR2015-KAP.

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Hardcover. Condizione: Brand New. 7th edition. 412 pages. 10.00x7.00x1.00 inches. In Stock.

Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Thomas T. Nagle, Ph.D., was a Professor at the University of Chicago and at Boston University when he authored the first edition of The Strategy and Tactics of Pricing (1987). In the nearly four decades since, his experience as a pricing consultant, auth.…

Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing. The book explains how to balance the ability to create and extract value through from markets by managing pricing decisions in a more strategic and profitable manner. Rather than calculating prices to cover costs or to achieve sales goals, readers will learn to frame more strategic choices that proactively influence customer perceptions of value, manage internal costs, and profitably shift demand curves.This edition features new discussions on harnessing concepts from behavioral economics as well as a refined 'value cascade' to help organize the topics covered in this book. Readers will also benefit from:Major revisions to more than a third of the chapters, including an expanded discussion of the role of artificial intelligence and machine learning analytics tools to assist in the evaluation of new pricing opportunitiesDiscussion of many of the new pricing and revenue-recognition models such as consumption-based pricing, outcomes-based pricing, and othersAn expanded discussion on 'Special Topics in Pricing' that cover many of the transformative pricing moves successful companies have made in the past few years in response to major disruptive forces such as the pandemic as well as re-emergent inflationIn-chapter textboxes and call-out to highlight different 'pricing concepts in action' using actual examples of companies addressing market challengesChapter summaries and visual aids to help the reader better understand the ideas and concepts presented throughout this bookThis comprehensive, managerially-focused text is a must-read for students and professionals with an interest in strategic price management and achieving commercial excellence for their organizations. Additional online resources include PowerPoint slides and an instructor's manual, including exercises, mini-cases, and examination questions. 362 pp. Englisch.…

HRD. Condizione: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

HRD. Condizione: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

Buch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing. The book explains how to balance the ability to create and extract value through from markets by managing pricing decisions in a more strategic and profitable manner. Rather than calculating prices to cover costs or to achieve sales goals, readers will learn to frame more strategic choices that proactively influence customer perceptions of value, manage internal costs, and profitably shift demand curves.This edition features new discussions on harnessing concepts from behavioral economics as well as a refined 'value cascade' to help organize the topics covered in this book. Readers will also benefit from:Major revisions to more than a third of the chapters, including an expanded discussion of the role of artificial intelligence and machine learning analytics tools to assist in the evaluation of new pricing opportunitiesDiscussion of many of the new pricing and revenue-recognition models such as consumption-based pricing, outcomes-based pricing, and othersAn expanded discussion on 'Special Topics in Pricing' that cover many of the transformative pricing moves successful companies have made in the past few years in response to major disruptive forces such as the pandemic as well as re-emergent inflationIn-chapter textboxes and call-out to highlight different 'pricing concepts in action' using actual examples of companies addressing market challengesChapter summaries and visual aids to help the reader better understand the ideas and concepts presented throughout this bookThis comprehensive, managerially-focused text is a must-read for students and professionals with an interest in strategic price management and achieving commercial excellence for their organizations. Additional online resources include PowerPoint slides and an instructor's manual, including exercises, mini-cases, and examination questions.…