9781032260358 - place branding and marketing from a policy perspective: building effective strategies for places di mabillard, vincent; pasquier, martial; vuignier, renaud (17 risultati)
Lingua: Inglese
Editore: Routledge, 2025
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Da: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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Condizione: As New. Unread book in perfect condition.
Lingua: Inglese
Editore: Routledge, 2025
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Da: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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EUR 71,01
EUR 2,27 spedizioneSpedito in U.S.A.Quantità: 10 disponibili
Condizione: New.
Lingua: Inglese
Editore: Routledge, 2025
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Da: Majestic Books, Hounslow, Regno UnitoMajestic Books
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EUR 65,53
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Lingua: Inglese
Editore: Routledge, 2025
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Da: California Books, Miami, FL, U.S.A.California Books
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Spedizione gratuitaSpedito in U.S.A.Quantità: Più di 20 disponibili
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Lingua: Inglese
Editore: Routledge, 2025
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Da: PBShop.store US, Wood Dale, IL, U.S.A.PBShop.store US
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PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
Lingua: Inglese
Editore: Taylor and Francis, 2025
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Da: PBShop.store UK, Fairford, GLOS, Regno UnitoPBShop.store UK
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EUR 73,05
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PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
Lingua: Inglese
Editore: Routledge, 2025
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Da: GreatBookPricesUK, Woodford Green, Regno UnitoGreatBookPricesUK
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EUR 63,17
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Condizione: As New. Unread book in perfect condition.
Lingua: Inglese
Editore: Routledge, 2025
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Da: Books Puddle, New York, NY, U.S.A.Books Puddle
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Condizione: New. 1st edition NO-PA16APR2015-KAP.
Lingua: Inglese
Editore: Routledge, 2025
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Da: GreatBookPricesUK, Woodford Green, Regno UnitoGreatBookPricesUK
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Lingua: Inglese
Editore: Routledge, 2025
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Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrlandaKennys Bookshop and Art Galleries Ltd.
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EUR 78,45
EUR 9,50 spedizioneSpedito da Irlanda a U.S.A.Quantità: Più di 20 disponibili
Condizione: New.
Lingua: Inglese
Editore: Routledge, 2025
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Da: Biblios, frankfurt am main, HESSE, GermaniaBiblios
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Lingua: Inglese
Editore: Routledge, 2025
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Da: Kennys Bookstore, Olney, MD, U.S.A.Kennys Bookstore
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Lingua: Inglese
Editore: Routledge, 2025
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Da: Revaluation Books, Exeter, Regno UnitoRevaluation Books
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Paperback. Condizione: Brand New. 352 pages. 9.18x6.12x9.21 inches. In Stock.
Lingua: Inglese
Editore: Taylor & Francis, 2025
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Da: moluna, Greven, Germaniamoluna
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EUR 70,09
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Condizione: New.
Lingua: Inglese
Editore: Taylor & Francis Ltd, London, 2025
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- Print on Demand
Da: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
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EUR 73,36
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Paperback. Condizione: new. Paperback. As part of an emerging literature on place branding, this book fills the important gap between practice-oriented literaturewhich lacks in-depth and critical analysisand technical academic literaturewhich tends to miss down-to-earth practitioners' concerns and to overlook policy and politica…l contexts. Providing frameworks and knowledge on how to practice place branding effectively, this book anchors place-branding practices in a solid analytical framework. It presents place-branding practices through the lenses of public sector marketing, strategic management, and governance processes and structures, as well as communication tools.Marketing a place is more than creating a logo and a motto; this book presents the key strategic aspects to be considered when promoting a place. Readers will gain knowledge about the most important features of place promotion: the development of brands and marketing campaigns in the public sector, the establishment of dedicated politico-administrative structures, and the increasing involvement of various stakeholders that play a central role as place promoters. This book will be a valuable resource for researchers and postgraduate students across place branding, marketing and management, and urban studies, as well as public management, administration, and policy. The practical conclusions discussed in the book will also appeal to practitioners, business consultants, and people working in public administration and politics. Providing frameworks and knowledge on how to practice place branding effectively, this book anchors place branding practices in a solid analytical framework. It presents place brand practices through the lenses of public sector marketing, strategic management, governance processes and structures, as well as communication tools. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Lingua: Inglese
Editore: Taylor & Francis Ltd, London, 2025
- Brossura
- Print on Demand
Da: CitiRetail, Stevenage, Regno UnitoCitiRetail
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 78,70
EUR 43,17 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Paperback. Condizione: new. Paperback. As part of an emerging literature on place branding, this book fills the important gap between practice-oriented literaturewhich lacks in-depth and critical analysisand technical academic literaturewhich tends to miss down-to-earth practitioners' concerns and to overlook policy and politica…l contexts. Providing frameworks and knowledge on how to practice place branding effectively, this book anchors place-branding practices in a solid analytical framework. It presents place-branding practices through the lenses of public sector marketing, strategic management, and governance processes and structures, as well as communication tools.Marketing a place is more than creating a logo and a motto; this book presents the key strategic aspects to be considered when promoting a place. Readers will gain knowledge about the most important features of place promotion: the development of brands and marketing campaigns in the public sector, the establishment of dedicated politico-administrative structures, and the increasing involvement of various stakeholders that play a central role as place promoters. This book will be a valuable resource for researchers and postgraduate students across place branding, marketing and management, and urban studies, as well as public management, administration, and policy. The practical conclusions discussed in the book will also appeal to practitioners, business consultants, and people working in public administration and politics. Providing frameworks and knowledge on how to practice place branding effectively, this book anchors place branding practices in a solid analytical framework. It presents place brand practices through the lenses of public sector marketing, strategic management, governance processes and structures, as well as communication tools. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
Lingua: Inglese
Editore: Taylor & Francis Ltd, London, 2025
- Brossura
- Print on Demand
Da: AussieBookSeller, Truganina, VIC, AustraliaAussieBookSeller
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 98,07
EUR 31,75 spedizioneSpedito da Australia a U.S.A.Quantità: 1 disponibili
Paperback. Condizione: new. Paperback. As part of an emerging literature on place branding, this book fills the important gap between practice-oriented literaturewhich lacks in-depth and critical analysisand technical academic literaturewhich tends to miss down-to-earth practitioners' concerns and to overlook policy and politica…l contexts. Providing frameworks and knowledge on how to practice place branding effectively, this book anchors place-branding practices in a solid analytical framework. It presents place-branding practices through the lenses of public sector marketing, strategic management, and governance processes and structures, as well as communication tools.Marketing a place is more than creating a logo and a motto; this book presents the key strategic aspects to be considered when promoting a place. Readers will gain knowledge about the most important features of place promotion: the development of brands and marketing campaigns in the public sector, the establishment of dedicated politico-administrative structures, and the increasing involvement of various stakeholders that play a central role as place promoters. This book will be a valuable resource for researchers and postgraduate students across place branding, marketing and management, and urban studies, as well as public management, administration, and policy. The practical conclusions discussed in the book will also appeal to practitioners, business consultants, and people working in public administration and politics. Providing frameworks and knowledge on how to practice place branding effectively, this book anchors place branding practices in a solid analytical framework. It presents place brand practices through the lenses of public sector marketing, strategic management, governance processes and structures, as well as communication tools. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
