ISBN: 9781119812982 - human-driven experience: the battle for trust in the digital age (32 risultati)

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Hardback. Condizione: New. Explore the human side of the latest digital technologies and trends In Human-Driven Experience: The Battle for Trust in a Digital Age, veteran digital strategist delivers a must-read exploration of how to capture the attention of consumers whose tolerance for inauthenticity is at an all-time low. In the book, you'll discover ways to harness the sometimes whiplash-inducing pace of change in the marketplace to accelerate innovation in your own organisation. The author discusses the need for increased mobility between functional areas like information technology, digital and marketing and how privacy and security must become essential components of your brand's promise to consumers. You'll also find: Strategies for creating end-to-end digital experiences that hit home with consumersTechniques for rising above the ever-loudening din of inauthentic advertising and marketing that has made consumers increasingly sceptical of new and established brandsIncisive discussions of how data is becoming ever more targeted, identifiable and real-time - and what to do about it Perfect for executives, managers and other business leaders, Human-Driven Experience is also a can't-miss resource for marketing, digital and IT professionals looking for ways to make sense of a consumer landscape that's been turned upside down by digital technologies.…

Hardcover. Condizione: new. Hardcover. Explore the human side of the latest digital technologies and trends In Human-Driven Experience: The Battle for Trust in a Digital Age, veteran digital strategist delivers a must-read exploration of how to capture the attention of consumers whose tolerance for inauthenticity is at an all-time low. In the book, youll discover ways to harness the sometimes whiplash-inducing pace of change in the marketplace to accelerate innovation in your own organisation. The author discusses the need for increased mobility between functional areas like information technology, digital and marketing and how privacy and security must become essential components of your brand's promise to consumers. You'll also find: Strategies for creating end-to-end digital experiences that hit home with consumersTechniques for rising above the ever-loudening din of inauthentic advertising and marketing that has made consumers increasingly sceptical of new and established brandsIncisive discussions of how data is becoming ever more targeted, identifiable and real-time and what to do about it Perfect for executives, managers and other business leaders, Human-Driven Experience is also a can't-miss resource for marketing, digital and IT professionals looking for ways to make sense of a consumer landscape that's been turned upside down by digital technologies. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

HRD. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

Condizione: New.

Hardcover. Condizione: Very Good. Condizione sovraccoperta: Very Good. Has some light general reading/shelfwear - otherwise this is a clean, tight copy. Quick dispatch from the UK.

Hardcover. Condizione: New. Brand new book, sourced directly from publisher. Dispatch time is 3-4 days from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely.

Condizione: new.

Condizione: New. 2022. 1st Edition. Hardcover. . . . . .

Condizione: New. In English.

Condizione: New.

Hardcover. Condizione: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely.

Condizione: As New. Unread book in perfect condition.

Condizione: New. 2022. 1st Edition. Hardcover. . . . . . Books ship from the US and Ireland.

Hardcover. Condizione: Brand New. 224 pages. 9.00x6.00x1.00 inches. In Stock.

Buch. Condizione: Neu. Neuware - Explore the human side of the latest digital technologies and trendsIn Human-Driven Experience: The Battle for Trust in a Digital Age, veteran digital strategist delivers a must-read exploration of how to capture the attention of consumers whose tolerance for inauthenticity is at an all-time low. In the book, you'll discover ways to harness the sometimes whiplash-inducing pace of change in the marketplace to accelerate innovation in your own organisation.The author discusses the need for increased mobility between functional areas like information technology, digital and marketing and how privacy and security must become essential components of your brand's promise to consumers. You'll also find:\* Strategies for creating end-to-end digital experiences that hit home with consumers\* Techniques for rising above the ever-loudening din of inauthentic advertising and marketing that has made consumers increasingly sceptical of new and established brands\* Incisive discussions of how data is becoming ever more targeted, identifiable and real-time - and what to do about itPerfect for executives, managers and other business leaders, Human-Driven Experience is also a can't-miss resource for marketing, digital and IT professionals looking for ways to make sense of a consumer landscape that's been turned upside down by digital technologies.…

Hardcover. Condizione: new. Hardcover. Explore the human side of the latest digital technologies and trends In Human-Driven Experience: The Battle for Trust in a Digital Age, veteran digital strategist delivers a must-read exploration of how to capture the attention of consumers whose tolerance for inauthenticity is at an all-time low. In the book, youll discover ways to harness the sometimes whiplash-inducing pace of change in the marketplace to accelerate innovation in your own organisation. The author discusses the need for increased mobility between functional areas like information technology, digital and marketing and how privacy and security must become essential components of your brand's promise to consumers. You'll also find: Strategies for creating end-to-end digital experiences that hit home with consumersTechniques for rising above the ever-loudening din of inauthentic advertising and marketing that has made consumers increasingly sceptical of new and established brandsIncisive discussions of how data is becoming ever more targeted, identifiable and real-time and what to do about it Perfect for executives, managers and other business leaders, Human-Driven Experience is also a can't-miss resource for marketing, digital and IT professionals looking for ways to make sense of a consumer landscape that's been turned upside down by digital technologies. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…

hardcover. Condizione: Sehr gut. 256 Seiten; 9781119812982.2 Gewicht in Gramm: 2.

Hardcover. Condizione: new. Hardcover. Explore the human side of the latest digital technologies and trends In Human-Driven Experience: The Battle for Trust in a Digital Age, veteran digital strategist delivers a must-read exploration of how to capture the attention of consumers whose tolerance for inauthenticity is at an all-time low. In the book, youll discover ways to harness the sometimes whiplash-inducing pace of change in the marketplace to accelerate innovation in your own organisation. The author discusses the need for increased mobility between functional areas like information technology, digital and marketing and how privacy and security must become essential components of your brand's promise to consumers. You'll also find: Strategies for creating end-to-end digital experiences that hit home with consumersTechniques for rising above the ever-loudening din of inauthentic advertising and marketing that has made consumers increasingly sceptical of new and established brandsIncisive discussions of how data is becoming ever more targeted, identifiable and real-time and what to do about it Perfect for executives, managers and other business leaders, Human-Driven Experience is also a can't-miss resource for marketing, digital and IT professionals looking for ways to make sense of a consumer landscape that's been turned upside down by digital technologies. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

Hardback. Condizione: New. New copy - Usually dispatched within 3 working days.

Condizione: NEW.

Gebunden. Condizione: New. ROBERT HARLES is responsible for developing Accenture Song s offerings in social media and emerging channels around the world. He creates digital programs that drive measurable strategic impact for clients worldwide. He has extensive experience creating suc.

Buch. Condizione: Neu. Human-Driven Experience | The Battle for Trust in the Digital Age | Robert Harles | Buch | 256 S. | Englisch | 2022 | Wiley | EAN 9781119812982 | Verantwortliche Person für die EU: Wiley-VCH GmbH, Boschstr. 12, 69469 Weinheim, product-safety[at]wiley[dot]com | Anbieter: preigu. …

Hardback. Condizione: New. Explore the human side of the latest digital technologies and trends In Human-Driven Experience: The Battle for Trust in a Digital Age, veteran digital strategist delivers a must-read exploration of how to capture the attention of consumers whose tolerance for inauthenticity is at an all-time low. In the book, you'll discover ways to harness the sometimes whiplash-inducing pace of change in the marketplace to accelerate innovation in your own organisation. The author discusses the need for increased mobility between functional areas like information technology, digital and marketing and how privacy and security must become essential components of your brand's promise to consumers. You'll also find: Strategies for creating end-to-end digital experiences that hit home with consumersTechniques for rising above the ever-loudening din of inauthentic advertising and marketing that has made consumers increasingly sceptical of new and established brandsIncisive discussions of how data is becoming ever more targeted, identifiable and real-time - and what to do about it Perfect for executives, managers and other business leaders, Human-Driven Experience is also a can't-miss resource for marketing, digital and IT professionals looking for ways to make sense of a consumer landscape that's been turned upside down by digital technologies.…

Condizione: New.

Condizione: New.