Isbn: 9781138593640 - strategic marketing: concepts and cases (24 risultati)

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Paperback. Condizione: new. Paperback. This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss strategic segmentation, competitive positioning, and strategies for growth, corporate branding, internal brand management, and corporate reputation management. With case studies from a broad range of global contexts and industries, including Burger King, FedEx, and Twitter, readers will gain a working knowledge of developing and applying market-driven strategy. Through case analysis, students will learn to:examine the role of corporate, business, and marketing strategy in strategic marketing;recognize the implications of markets on competitive space with an emphasis on competitive positioning and growth;interpret the various elements of marketing strategy and apply them to a particular real-world situation;apply sound decision-making strategies and analytical frameworks to specific strategic marketing problems and issues;apply ethical frameworks to strategic marketing situations.Strategic Marketing: Concepts and Cases is ideal for advanced undergraduate and postgraduate students, as well as those studying for an MBA or executive courses in strategic marketing or marketing management. This book is a unique collection of comprehensive cases that explore cases and issues surrounding strategic marketing. With case studies and analysis from a broad range of global contexts and industries, students will gain a working knowledge of developing and applying market-driven strategy. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. …

Condizione: New. pp. 158.

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Condizione: New. pp. 158.

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Condizione: New. pp. 158.

Paperback. Condizione: Brand New. 147 pages. 9.25x6.25x0.50 inches. In Stock.

Paperback. Condizione: new. Paperback. This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss strategic segmentation, competitive positioning, and strategies for growth, corporate branding, internal brand management, and corporate reputation management. With case studies from a broad range of global contexts and industries, including Burger King, FedEx, and Twitter, readers will gain a working knowledge of developing and applying market-driven strategy. Through case analysis, students will learn to:examine the role of corporate, business, and marketing strategy in strategic marketing;recognize the implications of markets on competitive space with an emphasis on competitive positioning and growth;interpret the various elements of marketing strategy and apply them to a particular real-world situation;apply sound decision-making strategies and analytical frameworks to specific strategic marketing problems and issues;apply ethical frameworks to strategic marketing situations.Strategic Marketing: Concepts and Cases is ideal for advanced undergraduate and postgraduate students, as well as those studying for an MBA or executive courses in strategic marketing or marketing management. This book is a unique collection of comprehensive cases that explore cases and issues surrounding strategic marketing. With case studies and analysis from a broad range of global contexts and industries, students will gain a working knowledge of developing and applying market-driven strategy. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. …

Condizione: New. 2018. 1st Edition. Paperback. . . . . . Books ship from the US and Ireland.

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Paperback. Condizione: Brand New. 147 pages. 9.25x6.25x0.50 inches. In Stock. This item is printed on demand.

PAP. Condizione: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Russell Abratt is a Professor of Marketing in the Huizenga College of Business at Nova Southeastern University. His research has been published in the Journal of Advertising Research, California Management Review, I. …

Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss strategic segmentation, competitive positioning, and strategies for growth, corporate branding, internal brand management, and corporate reputation management. With case studies from a broad range of global contexts and industries, including Burger King, FedEx, and Twitter, readers will gain a working knowledge of developing and applying market-driven strategy. Through case analysis, students will learn to:examine the role of corporate, business, and marketing strategy in strategic marketing;recognize the implications of markets on competitive space with an emphasis on competitive positioning and growth;interpret the various elements of marketing strategy and apply them to a particular real-world situation;apply sound decision-making strategies and analytical frameworks to specific strategic marketing problems and issues;apply ethical frameworks to strategic marketing situations.Strategic Marketing: Concepts and Cases is ideal for advanced undergraduate and postgraduate students, as well as those studying for an MBA or executive courses in strategic marketing or marketing management.…