9781138939646 - contemporary issues in strategic management di phillips, paul; moutinho, luiz (21 risultati)
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Condizione: New. Num Pages: 336 pages, 39 black & white illustrations, 27 black & white tables, 5 black & white halftones, 34 bl. BIC Classification: KJC. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 246 x 174. . . 2018. 1st Edition. Paperback. . . . . Books ship from the US and Ireland.
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Condizione: New. Num Pages: 336 pages, 39 black & white illustrations, 27 black & white tables, 5 black & white halftones, 34 bl. BIC Classification: KJC. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 246 x 174. . . 2018. 1st Edition. Paperback. . . . .
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Contemporary Issues in Strategic Management
Paul Phillips (University of Kent, UK)|Luiz Moutinho (University of Suffolk, UK)
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Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Paul Phillips is Professor of Strategic Management at Kent Business School, The University of Kent, UK.Luiz Moutinho is is Visiting Professor of Marketing at Suffolk Business School, University of Suffolk, UK Adj.
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Paperback. Condizione: new. Paperback. Traditional narratives on strategic management no longer fulfil the needs of students, practitioners, consultants and business owners operating within contemporary society. This textbook provides a differentiated approach to the topic, highlighting the dichotomy between theory and practice,… and guiding readers towards an understanding of the future of strategic management.Moving beyond the short-sighted goal of profit maximization, Contemporary Issues in Strategic Management shines a light on measures that really matter, such as value. A wealth of global examples provide an illustration of competitive advantage from market-based and state-based perspectives, giving an insight into the activities that lead to the formation of successful and unsuccessful strategies.Written by two distinguished scholars in the field, this global textbook is essential reading for postgraduate students of strategic management worldwide. Contemporary Issues in Strategic Management shines a light on measures that really matter, providing an illustration of competitive advantage from market-based and state-based perspectives, and giving an insight into the activities that lead to the formation of successful and unsuccessful strategies. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Paperback. Condizione: new. Paperback. Traditional narratives on strategic management no longer fulfil the needs of students, practitioners, consultants and business owners operating within contemporary society. This textbook provides a differentiated approach to the topic, highlighting the dichotomy between theory and practice,… and guiding readers towards an understanding of the future of strategic management.Moving beyond the short-sighted goal of profit maximization, Contemporary Issues in Strategic Management shines a light on measures that really matter, such as value. A wealth of global examples provide an illustration of competitive advantage from market-based and state-based perspectives, giving an insight into the activities that lead to the formation of successful and unsuccessful strategies.Written by two distinguished scholars in the field, this global textbook is essential reading for postgraduate students of strategic management worldwide. Contemporary Issues in Strategic Management shines a light on measures that really matter, providing an illustration of competitive advantage from market-based and state-based perspectives, and giving an insight into the activities that lead to the formation of successful and unsuccessful strategies. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
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Paperback. Condizione: new. Paperback. Traditional narratives on strategic management no longer fulfil the needs of students, practitioners, consultants and business owners operating within contemporary society. This textbook provides a differentiated approach to the topic, highlighting the dichotomy between theory and practice,… and guiding readers towards an understanding of the future of strategic management.Moving beyond the short-sighted goal of profit maximization, Contemporary Issues in Strategic Management shines a light on measures that really matter, such as value. A wealth of global examples provide an illustration of competitive advantage from market-based and state-based perspectives, giving an insight into the activities that lead to the formation of successful and unsuccessful strategies.Written by two distinguished scholars in the field, this global textbook is essential reading for postgraduate students of strategic management worldwide. Contemporary Issues in Strategic Management shines a light on measures that really matter, providing an illustration of competitive advantage from market-based and state-based perspectives, and giving an insight into the activities that lead to the formation of successful and unsuccessful strategies. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
