9781330299210 - spontaneous inference processes in advertising: the effects of conclusion omission and salience, of consequences on attitudes and memory (classic reprint) di kardes, frank r. (3 risultati)
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Da: PBShop.store US, Wood Dale, IL, U.S.A.PBShop.store US
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 24,80
Spedizione gratuitaSpedito in U.S.A.Quantità: 15 disponibili
PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
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Da: PBShop.store UK, Fairford, GLOS, Regno UnitoPBShop.store UK
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 24,53
EUR 3,84 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 15 disponibili
PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
- Altre immagini
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- Print on Demand
Da: Forgotten Books, London, Regno UnitoForgotten Books
Contatta il venditoreVenditore con 4 stelleCondizione: Nuovo
EUR 15,58
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Paperback. Condizione: New. Print on Demand. This book explores the connection between inferences and persuasion in advertising. It examines how the presence or absence of conclusions and the prominence of consequences influence attitudes and memory. The author argues that omitting conclusions can be an effective persuasion tech…nique when consequences are salient, as it encourages readers to draw their own conclusions and form favorable brand attitudes. Additionally, the book delves into the concept of spontaneous inference formation, suggesting that it is more likely to occur when the perceived costs of making an inference are low. Other topics covered include attitude accessibility and the role of effortful information processing in shaping attitudes. Through a series of experiments, the author provides insights into the complex relationship between inference, persuasion, and consumer behavior, highlighting the importance of considering these factors in designing effective advertising campaigns. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.
