Isbn: 9781398624054 - luxury marketing: develop innovative marketing strategies for luxury brands (28 risultati)

Paperback. Condizione: new. Paperback. Luxury Marketing provides students with practical insights into marketing luxury brands, incorporating the latest trends including digital innovation, sustainability and globalization. While luxury is often associated with exclusivity and high value, marketing luxury products and brands requires a nuanced understanding of history, cultural influences and consumer psychology. Luxury Marketing delves into the European cultural and historical significance embedded in luxury and demystifies the sector by bridging the gap between theoretical concepts and practical applications. This is underscored by real-world examples from global brands such as Shang Xia, Gaggenau and Aman Resorts. This book shows how to distinguish between 'luxury' and 'premium' and how to integrate both tradition and innovation by exploring time-honoured brand values alongside current trends like sustainability and digital transformation. It explores the psychology behind luxury consumption, how to appeal to preferences of various consumer segments and the importance of creating unique customer experiences. It is supported by learning features such as key concept boxes, exercises and review questions, as well as online resources of lecturer PowerPoint slides and instructor manuals. Luxury Marketing is ideal for postgraduate students taking modules in Luxury Marketing and Luxury Brand Management. Use this postgraduate textbook to gain understanding of the key topics with luxury marketing and key strategies used to market and promote both traditional and emerging luxury brands. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Condizione: New.

Condizione: As New. Unread book in perfect condition.

PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Condizione: New. A comprehensive postgraduate textbook for understanding and marketing luxury brands in a global context.Luxury Marketing gives postgraduate students in marketing, business, and fashion management practical insight into how luxury brands create value, connect with culture, and stay relevant within a fast-changing market. Written by Kent Le, it bridges theory and practice to show how digital innovation, sustainability and globalization are redefining the luxury experience.This textbook explores how luxury brands balance exclusivity with accessibility, blending heritage and creativity to sustain desirability. Students learn how history, culture, and psychology shape the meaning of luxury and how marketers translate those influences into powerful brand stories and customer experiences. Real-world examples from Shang Xia, Gaggenau and Aman Resorts demonstrate how leading brands balance tradition with adaptation to new audiences and global markets.Designed to support modules in Luxury Marketing and Luxury Brand Management, this textbook includes:- Definitions and frameworks that distinguish luxury from premium branding- Guidance on integrating heritage, innovation, and sustainability in strategy- Exploration of consumer psychology and the creation of brand desire- Key concept boxes, review questions, and applied exercises for classroom use- Online lecturer resources, including lecturer slides and an instructor's manualWhether studying luxury marketing or preparing for a professional role in brand management, Luxury Marketing equips students with the insight and confidence to navigate the evolving world of luxury. …

Paperback or Softback. Condizione: New. Luxury Marketing: Develop Innovative Marketing Strategies for Luxury Brands. Book.

Condizione: new.

paperback. Condizione: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely.

Condizione: New.

Condizione: New.

Paperback. Condizione: New. A comprehensive postgraduate textbook for understanding and marketing luxury brands in a global context.Luxury Marketing gives postgraduate students in marketing, business, and fashion management practical insight into how luxury brands create value, connect with culture, and stay relevant within a fast-changing market. Written by Kent Le, it bridges theory and practice to show how digital innovation, sustainability and globalization are redefining the luxury experience.This textbook explores how luxury brands balance exclusivity with accessibility, blending heritage and creativity to sustain desirability. Students learn how history, culture, and psychology shape the meaning of luxury and how marketers translate those influences into powerful brand stories and customer experiences. Real-world examples from Shang Xia, Gaggenau and Aman Resorts demonstrate how leading brands balance tradition with adaptation to new audiences and global markets.Designed to support modules in Luxury Marketing and Luxury Brand Management, this textbook includes:- Definitions and frameworks that distinguish luxury from premium branding- Guidance on integrating heritage, innovation, and sustainability in strategy- Exploration of consumer psychology and the creation of brand desire- Key concept boxes, review questions, and applied exercises for classroom use- Online lecturer resources, including lecturer slides and an instructor's manualWhether studying luxury marketing or preparing for a professional role in brand management, Luxury Marketing equips students with the insight and confidence to navigate the evolving world of luxury. …

Condizione: New.

Condizione: New.

Condizione: As New. Unread book in perfect condition.

Condizione: New. In English.

Condizione: New.

Condizione: New.

Condizione: New.

Paperback. Condizione: Brand New. 360 pages. 9.45x6.69x9.45 inches. In Stock.

Paperback. Condizione: new. Paperback. Luxury Marketing provides students with practical insights into marketing luxury brands, incorporating the latest trends including digital innovation, sustainability and globalization. While luxury is often associated with exclusivity and high value, marketing luxury products and brands requires a nuanced understanding of history, cultural influences and consumer psychology. Luxury Marketing delves into the European cultural and historical significance embedded in luxury and demystifies the sector by bridging the gap between theoretical concepts and practical applications. This is underscored by real-world examples from global brands such as Shang Xia, Gaggenau and Aman Resorts. This book shows how to distinguish between 'luxury' and 'premium' and how to integrate both tradition and innovation by exploring time-honoured brand values alongside current trends like sustainability and digital transformation. It explores the psychology behind luxury consumption, how to appeal to preferences of various consumer segments and the importance of creating unique customer experiences. It is supported by learning features such as key concept boxes, exercises and review questions, as well as online resources of lecturer PowerPoint slides and instructor manuals. Luxury Marketing is ideal for postgraduate students taking modules in Luxury Marketing and Luxury Brand Management. Use this postgraduate textbook to gain understanding of the key topics with luxury marketing and key strategies used to market and promote both traditional and emerging luxury brands. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…

Condizione: New.

Paperback. Condizione: New. A comprehensive postgraduate textbook for understanding and marketing luxury brands in a global context.Luxury Marketing gives postgraduate students in marketing, business, and fashion management practical insight into how luxury brands create value, connect with culture, and stay relevant within a fast-changing market. Written by Kent Le, it bridges theory and practice to show how digital innovation, sustainability and globalization are redefining the luxury experience.This textbook explores how luxury brands balance exclusivity with accessibility, blending heritage and creativity to sustain desirability. Students learn how history, culture, and psychology shape the meaning of luxury and how marketers translate those influences into powerful brand stories and customer experiences. Real-world examples from Shang Xia, Gaggenau and Aman Resorts demonstrate how leading brands balance tradition with adaptation to new audiences and global markets.Designed to support modules in Luxury Marketing and Luxury Brand Management, this textbook includes:- Definitions and frameworks that distinguish luxury from premium branding- Guidance on integrating heritage, innovation, and sustainability in strategy- Exploration of consumer psychology and the creation of brand desire- Key concept boxes, review questions, and applied exercises for classroom use- Online lecturer resources, including lecturer slides and an instructor's manualWhether studying luxury marketing or preparing for a professional role in brand management, Luxury Marketing equips students with the insight and confidence to navigate the evolving world of luxury. …

Paperback. Condizione: New. A comprehensive postgraduate textbook for understanding and marketing luxury brands in a global context.Luxury Marketing gives postgraduate students in marketing, business, and fashion management practical insight into how luxury brands create value, connect with culture, and stay relevant within a fast-changing market. Written by Kent Le, it bridges theory and practice to show how digital innovation, sustainability and globalization are redefining the luxury experience.This textbook explores how luxury brands balance exclusivity with accessibility, blending heritage and creativity to sustain desirability. Students learn how history, culture, and psychology shape the meaning of luxury and how marketers translate those influences into powerful brand stories and customer experiences. Real-world examples from Shang Xia, Gaggenau and Aman Resorts demonstrate how leading brands balance tradition with adaptation to new audiences and global markets.Designed to support modules in Luxury Marketing and Luxury Brand Management, this textbook includes:- Definitions and frameworks that distinguish luxury from premium branding- Guidance on integrating heritage, innovation, and sustainability in strategy- Exploration of consumer psychology and the creation of brand desire- Key concept boxes, review questions, and applied exercises for classroom use- Online lecturer resources, including lecturer slides and an instructor's manualWhether studying luxury marketing or preparing for a professional role in brand management, Luxury Marketing equips students with the insight and confidence to navigate the evolving world of luxury. …

Condizione: NEW.

Paperback. Condizione: Brand New. 360 pages. 9.45x6.69x9.45 inches. In Stock. This item is printed on demand.

Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - A comprehensive postgraduate textbook for understanding and marketing luxury brands in a global context. Luxury Marketing gives postgraduate students in marketing, business, and fashion management practical insight into how luxury brands create value, connect with culture, and stay relevant within a fast-changing market. Written by Kent Lee, it bridges theory and practice to show how digital innovation, sustainability and globalization are redefining the luxury experience. This textbook explores how luxury brands balance exclusivity with accessibility, blending heritage and creativity to sustain desirability. Students learn how history, culture, and psychology shape the meaning of luxury and how marketers translate those influences into powerful brand stories and customer experiences. Real-world examples from Shang Xia, Gaggenau and Aman Resorts demonstrate how leading brands balance tradition with adaptation to new audiences and global markets. Designed to support modules in Luxury Marketing and Luxury Brand Management, this textbook includes: - Definitions and frameworks that distinguish luxury from premium branding- Guidance on integrating heritage, innovation, and sustainability in strategy- Exploration of consumer psychology and the creation of brand desire- Key concept boxes, review questions, and applied exercises for classroom use- Online lecturer resources, including PowerPoint slides and instructor manuals Whether studying luxury marketing or preparing for a professional role in brand management, Luxury Marketing equips students with the insight and confidence to navigate the evolving world of luxury.…

Paperback. Condizione: new. Paperback. Luxury Marketing provides students with practical insights into marketing luxury brands, incorporating the latest trends including digital innovation, sustainability and globalization. While luxury is often associated with exclusivity and high value, marketing luxury products and brands requires a nuanced understanding of history, cultural influences and consumer psychology. Luxury Marketing delves into the European cultural and historical significance embedded in luxury and demystifies the sector by bridging the gap between theoretical concepts and practical applications. This is underscored by real-world examples from global brands such as Shang Xia, Gaggenau and Aman Resorts. This book shows how to distinguish between 'luxury' and 'premium' and how to integrate both tradition and innovation by exploring time-honoured brand values alongside current trends like sustainability and digital transformation. It explores the psychology behind luxury consumption, how to appeal to preferences of various consumer segments and the importance of creating unique customer experiences. It is supported by learning features such as key concept boxes, exercises and review questions, as well as online resources of lecturer PowerPoint slides and instructor manuals. Luxury Marketing is ideal for postgraduate students taking modules in Luxury Marketing and Luxury Brand Management. Use this postgraduate textbook to gain understanding of the key topics with luxury marketing and key strategies used to market and promote both traditional and emerging luxury brands. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

Taschenbuch. Condizione: Neu. Luxury Marketing | Develop Innovative Marketing Strategies for Luxury Brands | Kent Le | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2026 | Kogan Page | EAN 9781398624054 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand. …