9781441916396 - customer satisfaction evaluation: methods for measuring and implementing service quality: 139 di grigoroudis (11 risultati)

Lingua: Inglese
Editore: Springer, 2009
Serie: Libro 114 di 323 - International Series in Operations Research & Management Science
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Da: Basi6 International, Irving, TX, U.S.A.Basi6 International
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Lingua: Inglese
Editore: Springer Us, 2009
Serie: Libro 114 di 323 - International Series in Operations Research & Management Science
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Da: Buchpark, Trebbin, GermaniaBuchpark
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Condizione: Hervorragend. Zustand: Hervorragend | Seiten: 308 | Sprache: Englisch | Produktart: Bücher | This important new work provides a comprehensive discussion of the customer satisfaction evaluation problem by presenting an overview of the existing methodologies as well as the development and implementation of an original…multicriteria method dubbed MUSA (MUlticriteria Satisfaction Analysis). The chief objective of MUSA is the development of a model able to evaluate the level of customer satisfaction both globally and partially for each of the characteristics or attributes of the product or service being considered. Furthermore, the method aims at providing an integrated set of results capable of analyzing customer needs and expectations and to justify their satisfaction level. And finally, the book examines the development of a decision support tool to help understand and apply results.Individual chapters consider the customer satisfaction problem, presenting the various quantitative and related consumer behavioral models; quality-based approaches; the MUSA method and its extensions and advanced topics; customer satisfaction surveys and barometers; applications of the MUSA method in real-world customer satisfaction surveys; and different information technology approaches related to customer satisfaction.Customer Satisfaction Evaluation: Methods for Measuring and Implementing Service Quality is intended for researchers and practitioners in marketing, quality management, service management, and anyone interested in applications of Multicriteria Decision Analysis (MCDA).

Lingua: Inglese
Editore: Springer, 2009
Serie: Libro 114 di 323 - International Series in Operations Research & Management Science
- Rilegato
Da: Ria Christie Collections, Uxbridge, Regno UnitoRia Christie Collections
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Lingua: Inglese
Editore: Springer US, 2009
Serie: Libro 114 di 323 - International Series in Operations Research & Management Science
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Lingua: Inglese
Editore: Springer, 2009
Serie: Libro 114 di 323 - International Series in Operations Research & Management Science
- Rilegato
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Condizione: New. pp. 328.

Lingua: Inglese
Editore: Springer Us, 2009
Serie: Libro 114 di 323 - International Series in Operations Research & Management Science
- Rilegato
Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH
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Buch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - This important new work provides a comprehensive discussion of the customer satisfaction evaluation problem by presenting an overview of the existing methodologies as well as the development and implementation of an original multicriteria method dubbed M…USA (MUlticriteria Satisfaction Analysis). The chief objective of MUSA is the development of a model able to evaluate the level of customer satisfaction both globally and partially for each of the characteristics or attributes of the product or service being considered. Furthermore, the method aims at providing an integrated set of results capable of analyzing customer needs and expectations and to justify their satisfaction level. And finally, the book examines the development of a decision support tool to help understand and apply results.Individual chapters consider the customer satisfaction problem, presenting the various quantitative and related consumer behavioral models; quality-based approaches; the MUSA method and its extensions and advanced topics; customer satisfaction surveys and barometers; applications of the MUSA method in real-world customer satisfaction surveys; and different information technology approaches related to customer satisfaction.Customer Satisfaction Evaluation: Methods for Measuring and Implementing Service Quality is intended for researchers and practitioners in marketing, quality management, service management, and anyone interested in applications of Multicriteria Decision Analysis (MCDA).

Lingua: Inglese
Editore: Springer, 2009
Serie: Libro 114 di 323 - International Series in Operations Research & Management Science
- Rilegato
Da: Mispah books, Redhill, SURRE, Regno UnitoMispah books
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Lingua: Inglese
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Serie: Libro 114 di 323 - International Series in Operations Research & Management Science
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Lingua: Inglese
Editore: Springer Us Nov 2009, 2009
Serie: Libro 114 di 323 - International Series in Operations Research & Management Science
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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
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Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This important new work provides a comprehensive discussion of the customer satisfaction evaluation problem by presenting an overview of the existing methodologies as well as the development and implementation of an original multicriteria… method dubbed MUSA (MUlticriteria Satisfaction Analysis). The chief objective of MUSA is the development of a model able to evaluate the level of customer satisfaction both globally and partially for each of the characteristics or attributes of the product or service being considered. Furthermore, the method aims at providing an integrated set of results capable of analyzing customer needs and expectations and to justify their satisfaction level. And finally, the book examines the development of a decision support tool to help understand and apply results.Individual chapters consider the customer satisfaction problem, presenting the various quantitative and related consumer behavioral models; quality-based approaches; the MUSA method and its extensions and advanced topics; customer satisfaction surveys and barometers; applications of the MUSA method in real-world customer satisfaction surveys; and different information technology approaches related to customer satisfaction.Customer Satisfaction Evaluation: Methods for Measuring and Implementing Service Quality is intended for researchers and practitioners in marketing, quality management, service management, and anyone interested in applications of Multicriteria Decision Analysis (MCDA). 308 pp. Englisch.

Lingua: Inglese
Editore: Springer, 2009
Serie: Libro 114 di 323 - International Series in Operations Research & Management Science
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Da: Majestic Books, Hounslow, Regno UnitoMajestic Books
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Condizione: New. Print on Demand pp. 328 129 Illus.

Lingua: Inglese
Editore: Springer, 2009
Serie: Libro 114 di 323 - International Series in Operations Research & Management Science
- Rilegato
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Da: Biblios, frankfurt am main, HESSE, GermaniaBiblios
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Condizione: New. PRINT ON DEMAND pp. 328.