Lingua: Inglese
Editore: Kluwer Academic Publishers, 1995
ISBN 10: 0792336712 ISBN 13: 9780792336716
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
EUR 134,56
Quantità: 15 disponibili
Aggiungi al carrelloCondizione: New. This work presents developments in multicriteria analysis and in some of its principal areas of application, including marketing, research and development evaluation, financial planning and medicine. Editor(s): Pardalos, Panos M.; Siskos, Yannis; Zopounidis, Constantin. Series: Nonconvex Optimization and Its Applications. Num Pages: 276 pages, biography. BIC Classification: KJMD; KJT. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 17. Weight in Grams: 571. . 1995. Hardback. . . . .
Lingua: Inglese
Editore: Kluwer Academic Publishers, 1995
ISBN 10: 0792336712 ISBN 13: 9780792336716
Da: Kennys Bookstore, Olney, MD, U.S.A.
Condizione: New. This work presents developments in multicriteria analysis and in some of its principal areas of application, including marketing, research and development evaluation, financial planning and medicine. Editor(s): Pardalos, Panos M.; Siskos, Yannis; Zopounidis, Constantin. Series: Nonconvex Optimization and Its Applications. Num Pages: 276 pages, biography. BIC Classification: KJMD; KJT. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 17. Weight in Grams: 571. . 1995. Hardback. . . . . Books ship from the US and Ireland.
Condizione: New.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 164,77
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
Condizione: New. pp. 328.
Lingua: Inglese
Editore: Kluwer Academic Publishers, 2002
ISBN 10: 1402071949 ISBN 13: 9781402071942
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
EUR 205,55
Quantità: 15 disponibili
Aggiungi al carrelloCondizione: New. Utilizing many methods, including Decision Support Systems (DSS), Artificial Intelligence in Marketing and Multicriteria Analysis, this book examines new product development, market penetration strategies, and other marketing decisions. It explores the use and implementation of these methodologies in making strategic marketing decisions. Series: International Series in Operations Research & Management Science. Num Pages: 523 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 28. Weight in Grams: 917. . 2002. Hardback. . . . .
Da: Majestic Books, Hounslow, Regno Unito
EUR 230,86
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: New. pp. 328 129 Illus.
Da: Buchpark, Trebbin, Germania
EUR 129,37
Quantità: 3 disponibili
Aggiungi al carrelloCondizione: Hervorragend. Zustand: Hervorragend | Seiten: 308 | Sprache: Englisch | Produktart: Bücher | This important new work provides a comprehensive discussion of the customer satisfaction evaluation problem by presenting an overview of the existing methodologies as well as the development and implementation of an original multicriteria method dubbed MUSA (MUlticriteria Satisfaction Analysis). The chief objective of MUSA is the development of a model able to evaluate the level of customer satisfaction both globally and partially for each of the characteristics or attributes of the product or service being considered. Furthermore, the method aims at providing an integrated set of results capable of analyzing customer needs and expectations and to justify their satisfaction level. And finally, the book examines the development of a decision support tool to help understand and apply results.Individual chapters consider the customer satisfaction problem, presenting the various quantitative and related consumer behavioral models; quality-based approaches; the MUSA method and its extensions and advanced topics; customer satisfaction surveys and barometers; applications of the MUSA method in real-world customer satisfaction surveys; and different information technology approaches related to customer satisfaction.Customer Satisfaction Evaluation: Methods for Measuring and Implementing Service Quality is intended for researchers and practitioners in marketing, quality management, service management, and anyone interested in applications of Multicriteria Decision Analysis (MCDA).
Da: moluna, Greven, Germania
EUR 197,62
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
Da: moluna, Greven, Germania
EUR 199,23
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
Da: Ria Christie Collections, Uxbridge, Regno Unito
EUR 250,49
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. In.
Lingua: Inglese
Editore: Kluwer Academic Publishers, 2002
ISBN 10: 1402071949 ISBN 13: 9781402071942
Da: Kennys Bookstore, Olney, MD, U.S.A.
Condizione: New. Utilizing many methods, including Decision Support Systems (DSS), Artificial Intelligence in Marketing and Multicriteria Analysis, this book examines new product development, market penetration strategies, and other marketing decisions. It explores the use and implementation of these methodologies in making strategic marketing decisions. Series: International Series in Operations Research & Management Science. Num Pages: 523 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 28. Weight in Grams: 917. . 2002. Hardback. . . . . Books ship from the US and Ireland.
Condizione: New. pp. 328.
Da: Mispah books, Redhill, SURRE, Regno Unito
EUR 292,90
Quantità: 1 disponibili
Aggiungi al carrelloPaperback. Condizione: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.
Da: Mispah books, Redhill, SURRE, Regno Unito
EUR 296,49
Quantità: 1 disponibili
Aggiungi al carrelloHardcover. Condizione: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 367,01
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Condizione: As New. Unread book in perfect condition.
Da: Majestic Books, Hounslow, Regno Unito
EUR 329,70
Quantità: 4 disponibili
Aggiungi al carrelloCondizione: New. Print on Demand pp. 328 129 Illus.
Da: Biblios, Frankfurt am main, HESSE, Germania
EUR 331,01
Quantità: 4 disponibili
Aggiungi al carrelloCondizione: New. PRINT ON DEMAND pp. 328.
Da: Biblios, Frankfurt am main, HESSE, Germania
EUR 331,46
Quantità: 4 disponibili
Aggiungi al carrelloCondizione: New. PRINT ON DEMAND pp. 328.