9781461370765 - marketing management support systems: principles, tools, and implementation: 10 di wierenga, berend; van bruggen, gerrit (12 risultati)
Lingua: Inglese
Editore: Springer, 2012
Serie: Libro 1 di 8 - International Series in Quantitative Marketing
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Da: Ria Christie Collections, Uxbridge, Regno UnitoRia Christie Collections
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Lingua: Inglese
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Condizione: New. pp. 360.
Lingua: Inglese
Editore: Springer, 2012
Serie: Libro 1 di 8 - International Series in Quantitative Marketing
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Da: preigu, Osnabrück, Germaniapreigu
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Taschenbuch. Condizione: Neu. Marketing Management Support Systems | Principles, Tools, and Implementation | Berend Wierenga (u. a.) | Taschenbuch | International Series in Quantitative Marketing | xiv | Englisch | 2012 | Springer | EAN 9781461370765 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 6…9121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.
Lingua: Inglese
Editore: Springer, Humana, 2012
Serie: Libro 1 di 8 - International Series in Quantitative Marketing
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Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH
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Taschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. Developments in information technology have caused a marketing data explosion, but have also provided a powerful se…t of tools that can transform this data into applicable marketing knowledge. Consequently, companies are making major investments in such marketing decision aids. This book is the first comprehensive, systematic textbook on marketing management support systems. The basic issue is the question of how to determine the most effective type of support for a given marketing decision maker in a particular decision situation. The book takes a demand-oriented approach. Decision aids for marketing managers can only be effective if they match with the thinking and reasoning process of the decision makers who use them. Consequently, the important questions addressed in this book are: how do marketing managers make decisions; how can marketing management support systems help to overcome several (cognitive) limitations of human decision makers; and what is the most appropriate type of management support system for assisting the problem-solving methods employed by a marketing decision-maker.
Lingua: Inglese
Editore: Springer, 2012
Serie: Libro 1 di 8 - International Series in Quantitative Marketing
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Da: Mispah books, Redhill, SURRE, Regno UnitoMispah books
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Lingua: Inglese
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Condizione: new. Questo è un articolo print on demand.
Lingua: Inglese
Editore: Springer, 2012
Serie: Libro 1 di 8 - International Series in Quantitative Marketing
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Condizione: Brand New. New. US edition. Print on demand title. Delivery takes 20-25 days. Excellent Customer Service.
Lingua: Inglese
Editore: Springer US Okt 2012, 2012
Serie: Libro 1 di 8 - International Series in Quantitative Marketing
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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. Developments in information technology have caused a marketing data explosion, but have also provid…ed a powerful set of tools that can transform this data into applicable marketing knowledge. Consequently, companies are making major investments in such marketing decision aids. This book is the first comprehensive, systematic textbook on marketing management support systems. The basic issue is the question of how to determine the most effective type of support for a given marketing decision maker in a particular decision situation. The book takes a demand-oriented approach. Decision aids for marketing managers can only be effective if they match with the thinking and reasoning process of the decision makers who use them. Consequently, the important questions addressed in this book are: how do marketing managers make decisions; how can marketing management support systems help to overcome several (cognitive) limitations of human decision makers; and what is the most appropriate type of management support system for assisting the problem-solving methods employed by a marketing decision-maker 360 pp. Englisch.
Lingua: Inglese
Editore: Springer US, 2012
Serie: Libro 1 di 8 - International Series in Quantitative Marketing
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Da: moluna, Greven, Germaniamoluna
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Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. Developments in information technology have caused a marketing data explosion, but h…ave also provided a powerful set of to.
Lingua: Inglese
Editore: Springer, 2012
Serie: Libro 1 di 8 - International Series in Quantitative Marketing
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Da: Majestic Books, Hounslow, Regno UnitoMajestic Books
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Condizione: New. Print on Demand pp. 360 49:B&W 6.14 x 9.21 in or 234 x 156 mm (Royal 8vo) Perfect Bound on White w/Gloss Lam.
Lingua: Inglese
Editore: Springer, 2012
Serie: Libro 1 di 8 - International Series in Quantitative Marketing
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Da: Biblios, frankfurt am main, HESSE, GermaniaBiblios
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Condizione: New. PRINT ON DEMAND pp. 360.
Lingua: Inglese
Editore: Springer, Humana Okt 2012, 2012
Serie: Libro 1 di 8 - International Series in Quantitative Marketing
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Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germaniabuchversandmimpf2000
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Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. Developments in information technology have caused a marketing data explosion, but have also provided a… powerful set of tools that can transform this data into applicable marketing knowledge. Consequently, companies are making major investments in such marketing decision aids.This book is the first comprehensive, systematic textbook on marketing management support systems. The basic issue is the question of how to determine the most effective type of support for a given marketing decision maker in a particular decision situation.The book takes a demand-oriented approach. Decision aids for marketing managers can only be effective if they match with the thinking and reasoning process of the decision makers who use them. Consequently, the important questions addressed in this book are: how do marketing managers make decisions; how can marketing management support systems help to overcome several (cognitive) limitations of human decision makers; and what is the most appropriate type of management support system for assisting the problem-solving methods employed by a marketing decision-maker Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 360 pp. Englisch.
