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9781509568642 - Inside Digital Advertising: Platforms, Power, and Material Politics di MacKenzie, Donald; Caliskan, Koray (35 risultati)
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Inside Digital Advertising : Platforms, Power, and Material Politics
Da: GreatBookPrices, Columbia, MD, U.S.A.
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EUR 19,80
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Inside Digital Advertising (Paperback)
Lingua: Inglese
Editore: John Wiley and Sons Ltd, Oxford, 2025
ISBN 10: 1509568646 ISBN 13: 9781509568642
Da: Grand Eagle Retail, Bensenville, IL, U.S.A.
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Paperback. Condizione: new. Paperback. Dozens of times daily, access to your screen is auctioned to advertisers, sometimes by your own phone or laptop without your knowledge. In the background are huge, electricity-hungry, carbon-emitting systems that conduct roughly two trillion near-instantaneous, automated auctions every day.This book takes you into the heart of this mysterious world. It describes how Google built its astonishing global system of warehouse-scale computing and turned that system into an unprecedented, multibillion-dollar, money-earning machine, and how Facebook almost by accident also became an advertising leviathan. It examines the tensions between those giants and the smaller firms that populate digital advertisings open marketplace. Those tensions, as well as conflicts over user privacy, give rise to a new kind of politics that plays out in material systems in the form of crucial clashes between different ways of designing those systems. Building on work in the emerging interdisciplinary field of market studies, MacKenzie and Caliskan examine digital advertisings material politics, its giant megamachines, and the foundations of platform power.Inside Digital Advertising lays bare the processes that underpin todays global advertising industry. It will be a key book for students and academics in the social sciences, humanities, and business studies, and it will appeal to anyone interested in the forces that are shaping our everyday digital world. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Inside Digital Advertising
Lingua: Inglese
Editore: John Wiley and Sons Ltd, GB, 2025
ISBN 10: 1509568646 ISBN 13: 9781509568642
Da: Rarewaves.com USA, London, LONDO, Regno Unito
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Aggiungi al carrelloPaperback. Condizione: New. Dozens of times daily, access to your screen is auctioned to advertisers, sometimes by your own phone or laptop without your knowledge. In the background are huge, electricity-hungry, carbon-emitting systems that conduct roughly two trillion near-instantaneous, automated auctions every day.This book takes you into the heart of this mysterious world. It describes how Google built its astonishing global system of warehouse-scale computing and turned that system into an unprecedented, multibillion-dollar, money-earning machine, and how Facebook - almost by accident - also became an advertising leviathan. It examines the tensions between those giants and the smaller firms that populate digital advertising's open marketplace. Those tensions, as well as conflicts over user privacy, give rise to a new kind of politics that plays out in material systems in the form of crucial clashes between different ways of designing those systems. Building on work in the emerging interdisciplinary field of market studies, MacKenzie and Caliskan examine digital advertising's material politics, its giant megamachines, and the foundations of platform power.Inside Digital Advertising lays bare the processes that underpin today's global advertising industry. It will be a key book for students and academics in the social sciences, humanities, and business studies, and it will appeal to anyone interested in the forces that are shaping our everyday digital world.
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Inside Digital Advertising: Platforms, Power, and Material Politics (Paperback or Softback)
Da: BargainBookStores, Grand Rapids, MI, U.S.A.
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Paperback or Softback. Condizione: New. Inside Digital Advertising: Platforms, Power, and Material Politics. Book.
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Inside Digital Advertising: Platforms, Power, and Material Politics
Da: California Books, Miami, FL, U.S.A.
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Condizione: New.
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Inside Digital Advertising : Platforms, Power, and Material Politics
Da: GreatBookPrices, Columbia, MD, U.S.A.
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Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
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Inside Digital Advertising
Lingua: Inglese
Editore: John Wiley and Sons Ltd, GB, 2025
ISBN 10: 1509568646 ISBN 13: 9781509568642
Paperback. Condizione: New. Dozens of times daily, access to your screen is auctioned to advertisers, sometimes by your own phone or laptop without your knowledge. In the background are huge, electricity-hungry, carbon-emitting systems that conduct roughly two trillion near-instantaneous, automated auctions every day.This book takes you into the heart of this mysterious world. It describes how Google built its astonishing global system of warehouse-scale computing and turned that system into an unprecedented, multibillion-dollar, money-earning machine, and how Facebook - almost by accident - also became an advertising leviathan. It examines the tensions between those giants and the smaller firms that populate digital advertising's open marketplace. Those tensions, as well as conflicts over user privacy, give rise to a new kind of politics that plays out in material systems in the form of crucial clashes between different ways of designing those systems. Building on work in the emerging interdisciplinary field of market studies, MacKenzie and Caliskan examine digital advertising's material politics, its giant megamachines, and the foundations of platform power.Inside Digital Advertising lays bare the processes that underpin today's global advertising industry. It will be a key book for students and academics in the social sciences, humanities, and business studies, and it will appeal to anyone interested in the forces that are shaping our everyday digital world.
-
Inside Digital Advertising
Da: PBShop.store UK, Fairford, GLOS, Regno Unito
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Aggiungi al carrelloPAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
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Inside Digital Advertising: Platforms, Power, and Material Politics (eng)
Da: Brook Bookstore On Demand, Napoli, NA, Italia
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Inside Digital Advertising: Platforms, Power, and Material Politics
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Inside Digital Advertising: Platforms, Power, and Material Politics
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Inside Digital Advertising: Platforms, Power, and Material Politics
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INSIDE DIGITAL ADVERTISING: PLATFORMS, POWER, AND MATERIAL POLITICS
Da: Romtrade Corp., STERLING HEIGHTS, MI, U.S.A.
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Condizione: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.
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Inside Digital Advertising: Platforms, Power, and Material Politics
Da: Revaluation Books, Exeter, Regno Unito
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EUR 25,97
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Aggiungi al carrelloPaperback. Condizione: Brand New. 250 pages. 8.46x5.43x1.18 inches. In Stock.
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Inside Digital Advertising : Platforms, Power, and Material Politics
Da: GreatBookPricesUK, Woodford Green, Regno Unito
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Inside Digital Advertising: Platforms, Power, and Material Politics
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Inside Digital Advertising: Platforms, Power, and Material Politics
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Inside Digital Advertising: Platforms, Power, and Material Politics
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Inside Digital Advertising: Platforms, Power, and Material Politics
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Inside Digital Advertising : Platforms, Power, and Material Politics
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Inside Digital Advertising: Platforms, Power, and Material Politics
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Inside Digital Advertising: Platforms, Power, and Material Politics
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Aggiungi al carrelloPaperback. Condizione: Brand New. 250 pages. 8.46x5.43x1.18 inches. In Stock.
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Inside Digital Advertising: Platforms, Power, and Material Politics
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Edizione InternazionaleINSIDE DIGITAL ADVERTISING: PLATFORMS, POWER, AND MATERIAL POLITICS
Da: UK BOOKS STORE, London, LONDO, Regno Unito
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Inside Digital Advertising (Paperback)
Lingua: Inglese
Editore: John Wiley and Sons Ltd, Oxford, 2025
ISBN 10: 1509568646 ISBN 13: 9781509568642
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Aggiungi al carrelloPaperback. Condizione: new. Paperback. Dozens of times daily, access to your screen is auctioned to advertisers, sometimes by your own phone or laptop without your knowledge. In the background are huge, electricity-hungry, carbon-emitting systems that conduct roughly two trillion near-instantaneous, automated auctions every day.This book takes you into the heart of this mysterious world. It describes how Google built its astonishing global system of warehouse-scale computing and turned that system into an unprecedented, multibillion-dollar, money-earning machine, and how Facebook almost by accident also became an advertising leviathan. It examines the tensions between those giants and the smaller firms that populate digital advertisings open marketplace. Those tensions, as well as conflicts over user privacy, give rise to a new kind of politics that plays out in material systems in the form of crucial clashes between different ways of designing those systems. Building on work in the emerging interdisciplinary field of market studies, MacKenzie and Caliskan examine digital advertisings material politics, its giant megamachines, and the foundations of platform power.Inside Digital Advertising lays bare the processes that underpin todays global advertising industry. It will be a key book for students and academics in the social sciences, humanities, and business studies, and it will appeal to anyone interested in the forces that are shaping our everyday digital world. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
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INSIDE DIGITAL ADVERTISING
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Inside Digital Advertising (Paperback)
Lingua: Inglese
Editore: John Wiley and Sons Ltd, Oxford, 2025
ISBN 10: 1509568646 ISBN 13: 9781509568642
Da: CitiRetail, Stevenage, Regno Unito
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Aggiungi al carrelloPaperback. Condizione: new. Paperback. Dozens of times daily, access to your screen is auctioned to advertisers, sometimes by your own phone or laptop without your knowledge. In the background are huge, electricity-hungry, carbon-emitting systems that conduct roughly two trillion near-instantaneous, automated auctions every day.This book takes you into the heart of this mysterious world. It describes how Google built its astonishing global system of warehouse-scale computing and turned that system into an unprecedented, multibillion-dollar, money-earning machine, and how Facebook almost by accident also became an advertising leviathan. It examines the tensions between those giants and the smaller firms that populate digital advertisings open marketplace. Those tensions, as well as conflicts over user privacy, give rise to a new kind of politics that plays out in material systems in the form of crucial clashes between different ways of designing those systems. Building on work in the emerging interdisciplinary field of market studies, MacKenzie and Caliskan examine digital advertisings material politics, its giant megamachines, and the foundations of platform power.Inside Digital Advertising lays bare the processes that underpin todays global advertising industry. It will be a key book for students and academics in the social sciences, humanities, and business studies, and it will appeal to anyone interested in the forces that are shaping our everyday digital world. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
