ISBN: 9781637748527 - brand power built in: how tech products really win hearts and minds (34 risultati)

Hardback. Condizione: Very Good. Most tech ventures fail to stand out or connect meaningfully with customers until it's too late. What separates promising products from true market leaders isn't just great technology - it's embedding brand power into your product's DNA from day one, not as an afterthought after the product is built. Too many founders and product managers dismiss brand as a fluffy marketing activity that can wait. That assumption kills promising products. As global brand and marketing leader Lifang He reveals, when you build in brand power from the start, you don't just build better products and experiences, you create a far more valuable business. That's the hidden opportunity most companies miss. Drawing on everything she's learned from launching and scaling breakthrough products for Apple, Amazon, and Ring, plus hard-won lessons from leaders at Rivian, Airbnb, Robinhood, Notion, and other category winners, she offers a repeatable framework for: Building brand power into product development, go-to-market, and scaling strategies; Transforming customer experiences to drive differentiation and value; Leading cross-functional teams to maximize product success from the earliest stages; Navigating AI's impact on branding, customer experience, and product growth. Written for founders, product builders, marketers, business leaders, and anyone driving innovation and growth, Brand Power Built In gives you the insider playbook to win customers' hearts and minds from day one and across the entire product journey. Brand is how you win. This book shows you how.…

Hardback. Condizione: Very Good. Most tech ventures fail to stand out or connect meaningfully with customers until it's too late. What separates promising products from true market leaders isn't just great technology - it's embedding brand power into your product's DNA from day one, not as an afterthought after the product is built. Too many founders and product managers dismiss brand as a fluffy marketing activity that can wait. That assumption kills promising products. As global brand and marketing leader Lifang He reveals, when you build in brand power from the start, you don't just build better products and experiences, you create a far more valuable business. That's the hidden opportunity most companies miss. Drawing on everything she's learned from launching and scaling breakthrough products for Apple, Amazon, and Ring, plus hard-won lessons from leaders at Rivian, Airbnb, Robinhood, Notion, and other category winners, she offers a repeatable framework for: Building brand power into product development, go-to-market, and scaling strategies; Transforming customer experiences to drive differentiation and value; Leading cross-functional teams to maximize product success from the earliest stages; Navigating AI's impact on branding, customer experience, and product growth. Written for founders, product builders, marketers, business leaders, and anyone driving innovation and growth, Brand Power Built In gives you the insider playbook to win customers' hearts and minds from day one and across the entire product journey. Brand is how you win. This book shows you how.…

Condizione: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

hardcover. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.

hardcover. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.

Hardcover. Condizione: Very Good. Minimal wear to cover. Pages clean and binding tight. shelf wear. bumped edges. Hardcover.

hardcover. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.

Hardcover. Condizione: Good.

Condizione: New.

Hardcover. Condizione: new. Hardcover. If youve ever tried to build, launch, or grow a tech product, youve probably wrestled with this question: How do we really win customers hearts and minds? What separates promising products from true market leaders isnt just great technologyits embedding brand power into your products DNA from day one, not as an afterthought once the product is built. Too many founders and product managers dismiss branding as a fluffy marketing activity that can wait. That assumption kills promising products. As global brand and marketing leader Lifang He reveals, when you build in brand power from the start, you dont just build better products and experiencesyou create a far more valuable business. Thats the hidden opportunity most companies miss. Drawing on everything shes learned from launching and scaling breakthrough products for Apple, Amazon, and Ring, plus hard-won lessons from leaders at Rivian, Airbnb, and other category winners, she offers a repeatable framework for building differentiation and lasting value from the earliest stages. Youll learn how to build brand power into product development, go-to-market, and scaling strategies, and how to navigate AIs impact on branding, customer experience, and product growth. Written for founders, product builders, marketers, and business leaders, Brand Power Built In gives you the insider playbook to win customers hearts and minds from day one and across the entire product journey. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Condizione: New.

Condizione: As New. Unread book in perfect condition.

HRD. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

Hardback. Condizione: New.

HRD. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

Hardback. Condizione: New.

Hardcover. Condizione: Brand New. 256 pages. 6.01x9.01x9.00 inches. In Stock.

Condizione: New.

Condizione: new.

Condizione: New.

Hardback. Condizione: New. New copy - Usually dispatched within 4 working days.

Hardcover. Condizione: Brand New. 256 pages. 6.01x9.01x9.00 inches. In Stock.

hardcover. Condizione: New. Special order direct from the distributor.

Condizione: As New. Unread book in perfect condition.

Condizione: New.

Condizione: New.

Condizione: New. 2026. hardcover. . . . . . Books ship from the US and Ireland.

Condizione: New. 2026. hardcover. . . . . .

Buch. Condizione: Neu. Neuware - If you've ever tried to build, launch, or grow a tech product, you've probably wrestled with this question: How do we really win customers' hearts and minds What separates promising products from true market leaders isn't just great technologyit's embedding brand power into your product's DNA from day one, not as an afterthought once the product is built. Too many founders and product managers dismiss branding as a fluffy marketing activity that can wait. That assumption kills promising products. As global brand and marketing leader Lifang He reveals, when you build in brand power from the start, you don't just build better products and experiencesyou create a far more valuable business. That's the hidden opportunity most companies miss. Drawing on everything she's learned from launching and scaling breakthrough products for Apple, Amazon, and Ring, plus hard-won lessons from leaders at Rivian, Airbnb, and other category winners, she offers a repeatable framework for building differentiation and lasting value from the earliest stages. You'll learn how to build brand power into product development, go-to-market, and scaling strategies, and how to navigate AI's impact on branding, customer experience, and product growth. Written for founders, product builders, marketers, and business leaders, Brand Power Built In gives you the insider playbook to win customers' hearts and minds from day one and across the entire product journey.…

Hardcover. Condizione: new. Hardcover. If youve ever tried to build, launch, or grow a tech product, youve probably wrestled with this question: How do we really win customers hearts and minds? What separates promising products from true market leaders isnt just great technologyits embedding brand power into your products DNA from day one, not as an afterthought once the product is built. Too many founders and product managers dismiss branding as a fluffy marketing activity that can wait. That assumption kills promising products. As global brand and marketing leader Lifang He reveals, when you build in brand power from the start, you dont just build better products and experiencesyou create a far more valuable business. Thats the hidden opportunity most companies miss. Drawing on everything shes learned from launching and scaling breakthrough products for Apple, Amazon, and Ring, plus hard-won lessons from leaders at Rivian, Airbnb, and other category winners, she offers a repeatable framework for building differentiation and lasting value from the earliest stages. Youll learn how to build brand power into product development, go-to-market, and scaling strategies, and how to navigate AIs impact on branding, customer experience, and product growth. Written for founders, product builders, marketers, and business leaders, Brand Power Built In gives you the insider playbook to win customers hearts and minds from day one and across the entire product journey. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…