9783030335878 - international marketing strategy: the country of origin effect on decision-making in practice di pegan, giovanna; vianelli, donata; de luca, patrizia (11 risultati)
Lingua: Inglese
Editore: Springer, 2019
Serie: Libro 6 di 9 - International Series in Advanced Management Studies
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Da: Ria Christie Collections, Uxbridge, Regno UnitoRia Christie Collections
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Condizione: New. In.
Lingua: Inglese
Editore: Springer, 2019
Serie: Libro 6 di 9 - International Series in Advanced Management Studies
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Condizione: New. 1st ed. 2020 edition NO-PA16APR2015-KAP.
International Marketing Strategy: The Country of Origin Effect on Decision-Making in Practice
Pegan, Giovanna (Author)/ Vianelli, Donata (Author)/ de Luca, Patrizia (Author)
Lingua: Inglese
Editore: Springer, 2019
Serie: Libro 6 di 9 - International Series in Advanced Management Studies
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Da: Revaluation Books, Exeter, Regno UnitoRevaluation Books
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Hardcover. Condizione: Brand New. 188 pages. 9.75x6.50x0.75 inches. In Stock.
Lingua: Inglese
Editore: Springer, 2019
Serie: Libro 6 di 9 - International Series in Advanced Management Studies
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Da: Mispah books, Redhill, SURRE, Regno UnitoMispah books
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Hardcover. Condizione: New. New. book.
Lingua: Inglese
Editore: Springer, 2019
Serie: Libro 6 di 9 - International Series in Advanced Management Studies
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Da: Brook Bookstore On Demand, Napoli, NA, ItaliaBrook Bookstore On Demand
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Condizione: new. Questo è un articolo print on demand.
Lingua: Inglese
Editore: Springer International Publishing Dez 2019, 2019
Serie: Libro 6 di 9 - International Series in Advanced Management Studies
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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
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Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. This new space for comparison defined by globalization can result in very different purchasing behaviors, includ…ing those influenced by the 'country of origin'. This book investigates this effect, one of the most controversial fields of consumer literature, from a company perspective. In particular, it demonstrates the strategic relevance of the country of origin in creating and making use of the value in foreign markets. It also addresses the challenges connected with utilizing the value of the country of origin by considering different entry modes and international marketing channels. Further, it considers the role of international importers and international retailers' assortment strategies in terms of value creation in foreign markets. Combining theory and practice, the book features diverse company perspectives and interviews with importers and retailers. 204 pp. Englisch.
Lingua: Inglese
Editore: Springer, 2019
Serie: Libro 6 di 9 - International Series in Advanced Management Studies
- Rilegato
- Print on Demand
Da: Majestic Books, Hounslow, Regno UnitoMajestic Books
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Condizione: New. Print on Demand.
Lingua: Inglese
Editore: Springer International Publishing, 2019
Serie: Libro 6 di 9 - International Series in Advanced Management Studies
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Da: moluna, Greven, Germaniamoluna
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Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Integrates the debate about the country of origin effect giving voice to companies, international importers and retailersPresents the constraints of companies in enhancing the value of the country of origin with seve…ral international marketing.
Lingua: Inglese
Editore: Springer, 2019
Serie: Libro 6 di 9 - International Series in Advanced Management Studies
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Da: Biblios, frankfurt am main, HESSE, GermaniaBiblios
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Condizione: New. PRINT ON DEMAND.
Lingua: Inglese
Editore: Springer, Palgrave Macmillan Dez 2019, 2019
Serie: Libro 6 di 9 - International Series in Advanced Management Studies
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Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germaniabuchversandmimpf2000
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Buch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. This new space for comparison defined by globalization can result in very different purchasing behaviors, including…those influenced by the 'country of origin'. This book investigates this effect, one of the most controversial fields of consumer literature, from a company perspective. In particular, it demonstrates the strategic relevance of the country of origin in creating and making use of the value in foreign markets. It also addresses the challenges connected with utilizing the value of the country of origin by considering different entry modes and international marketing channels. Further, it considers the role of international importers and international retailers¿ assortment strategies in terms of value creation in foreign markets. Combining theory and practice, the book features diverse company perspectives and interviews with importers and retailers.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 204 pp. Englisch.
Lingua: Inglese
Editore: Palgrave Macmillan, 2019
Serie: Libro 6 di 9 - International Series in Advanced Management Studies
- Rilegato
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Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH
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EUR 79,75
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Buch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. This new space for comparison defined by globalization can result in very different purchasing behaviors, including t…hose influenced by the 'country of origin'. This book investigates this effect, one of the most controversial fields of consumer literature, from a company perspective. In particular, it demonstrates the strategic relevance of the country of origin in creating and making use of the value in foreign markets. It also addresses the challenges connected with utilizing the value of the country of origin by considering different entry modes and international marketing channels. Further, it considers the role of international importers and international retailers' assortment strategies in terms of value creation in foreign markets. Combining theory and practice, the book features diverse company perspectives and interviews with importers and retailers.
