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9783031234088 - B2B Customer Engagement Strategy: An Introduction to Managing Customer Experience di Prior, Daniel D. (27 risultati)
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B2B Customer Engagement Strategy : An Introduction to Managing Customer Experience
Da: GreatBookPrices, Columbia, MD, U.S.A.
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B2B Customer Engagement Strategy (Paperback)
Lingua: Inglese
Editore: Springer International Publishing AG, 2023
ISBN 10: 3031234081 ISBN 13: 9783031234088
Da: Grand Eagle Retail, Bensenville, IL, U.S.A.
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Prima edizione
Paperback. Condizione: new. Paperback. Business to business (B2B) transactions account for 60-70% of all transactions globally. Considering this, many supplier firms aspire to create high levels of customer engagement, and this involves identifying various ways to improve customer experience. In fact, companies such as Google, Amazon, Microsoft, and others now employ professionals in customer engagement roles and dedicate entire corporate divisions to ensure seamless customer engagement. Creating high customer engagement is challenging without a cohesive, strategic approach particularly in B2B markets. This textbook introduces students to customer engagement strategy in B2B markets, the foundation of which is customer engagement capability. Companies must develop and implement four sub-capabilities customer journey management, customer relationship management, customer communications and data analytics and insight to succeed. With a myriad of case studies, discussion questions and prompts forfurther reading, the textbook translates theory into practice and serves as a useful foundation for executive courses as well as fundamental reading for masters-level specialist courses in customer engagement, marketing, sales, and strategy. In addition, practitioners in supplier firms will also be able to use to build their customer engagement capability. This textbook introduces students to customer engagement strategy in B2B markets, the foundation of which is customer engagement capability. Companies must develop and implement four sub-capabilities customer journey management, customer relationship management, customer communications and data analytics and insight to succeed. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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B2B Customer Engagement Strategy
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B2B Customer Engagement Strategy : An Introduction to Managing Customer Experience
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B2B CUSTOMER ENGAGEMENT STRATEGY
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B2B Customer Engagement Strategy
Lingua: Inglese
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ISBN 10: 3031234081 ISBN 13: 9783031234088
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B2B Customer Engagement Strategy : An Introduction to Managing Customer Experience
Lingua: Inglese
Editore: Palgrave Macmillan 2023-04, 2023
ISBN 10: 3031234081 ISBN 13: 9783031234088
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B2B Customer Engagement Strategy: An Introduction to Managing Customer Experience
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B2B Customer Engagement Strategy: An Introduction to Managing Customer Experience
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B2B Customer Engagement Strategy : An Introduction to Managing Customer Experience
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B2B Customer Engagement Strategy: An Introduction to Managing Customer Experience
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B2B Customer Engagement Strategy: An Introduction to Managing Customer Experience
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B2b Customer Engagement Strategy
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B2B Customer Engagement Strategy: An Introduction to Managing Customer Experience
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B2b Customer Engagement Strategy
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B2B CUSTOMER ENGAGEMENT STRATEGY
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B2b Customer Engagement Strategy: An Introduction to Managing Customer Experience
Da: Revaluation Books, Exeter, Regno Unito
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Aggiungi al carrelloPaperback. Condizione: Brand New. 300 pages. 9.21x6.14x0.51 inches. In Stock.
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B2B Customer Engagement Strategy
Lingua: Inglese
Editore: Springer, Berlin|Springer International Publishing|Palgrave Macmillan, 2023
ISBN 10: 3031234081 ISBN 13: 9783031234088
EUR 73,02
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Aggiungi al carrelloCondizione: New. Business to business (B2B) transactions account for 60-70% of all transactions globally. Considering this, many supplier firms aspire to create high levels of customer engagement, and this involves identifying various ways to improve customer experience.
-
B2B Customer Engagement Strategy : An Introduction to Managing Customer Experience
Lingua: Inglese
Editore: Springer International Publishing, Springer Nature Switzerland, 2023
ISBN 10: 3031234081 ISBN 13: 9783031234088
EUR 74,89
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Aggiungi al carrelloTaschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - Business to business (B2B) transactions account for 60-70% of all transactions globally. Considering this, many supplier firms aspire to create high levels of customer engagement, and this involves identifying various ways to improve customer experience. In fact, companies such as Google, Amazon, Microsoft, and others now employ professionals in customer engagement roles and dedicate entire corporate divisions to ensure seamless customer engagement.Creating high customer engagement is challenging without a cohesive, strategic approach - particularly in B2B markets. This textbook introduces students to customer engagement strategy in B2B markets, the foundation of which is customer engagement capability. Companies must develop and implement four sub-capabilities - customer journey management, customer relationship management, customer communications and data analytics and insight to succeed.With a myriad of case studies, discussion questions and prompts forfurther reading, the textbook translates theory into practice and serves as a useful foundation for executive courses as well as fundamental reading for masters-level specialist courses in customer engagement, marketing, sales, and strategy. In addition, practitioners in supplier firms will also be able to use to build their customer engagement capability.
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B2B Customer Engagement Strategy
Lingua: Inglese
Editore: Springer International Publishing, Springer Nature Switzerland Apr 2023, 2023
ISBN 10: 3031234081 ISBN 13: 9783031234088
Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania
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Aggiungi al carrelloTaschenbuch. Condizione: Neu. Neuware -Business to business (B2B) transactions account for 60-70% of all transactions globally. Considering this, many supplier firms aspire to create high levels of customer engagement, and this involves identifying various ways to improve customer experience. In fact, companies such as Google, Amazon, Microsoft, and others now employ professionals in customer engagement roles and dedicate entire corporate divisions to ensure seamless customer engagement.Creating high customer engagement is challenging without a cohesive, strategic approach ¿ particularly in B2B markets. This textbook introduces students to customer engagement strategy in B2B markets, the foundation of which is customer engagement capability. Companies must develop and implement four sub-capabilities ¿ customer journey management, customer relationship management, customer communications and data analytics and insight to succeed.With a myriad of case studies, discussion questions and prompts forfurther reading, the textbook translates theory into practice and serves as a useful foundation for executive courses as well as fundamental reading for masters-level specialist courses in customer engagement, marketing, sales, and strategy. In addition, practitioners in supplier firms will also be able to use to build their customer engagement capability.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 244 pp. Englisch.
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B2B Customer Engagement Strategy (Paperback)
Lingua: Inglese
Editore: Springer International Publishing AG, 2023
ISBN 10: 3031234081 ISBN 13: 9783031234088
Da: AussieBookSeller, Truganina, VIC, Australia
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Prima edizione
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Spedito da Australia a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloPaperback. Condizione: new. Paperback. Business to business (B2B) transactions account for 60-70% of all transactions globally. Considering this, many supplier firms aspire to create high levels of customer engagement, and this involves identifying various ways to improve customer experience. In fact, companies such as Google, Amazon, Microsoft, and others now employ professionals in customer engagement roles and dedicate entire corporate divisions to ensure seamless customer engagement. Creating high customer engagement is challenging without a cohesive, strategic approach particularly in B2B markets. This textbook introduces students to customer engagement strategy in B2B markets, the foundation of which is customer engagement capability. Companies must develop and implement four sub-capabilities customer journey management, customer relationship management, customer communications and data analytics and insight to succeed. With a myriad of case studies, discussion questions and prompts forfurther reading, the textbook translates theory into practice and serves as a useful foundation for executive courses as well as fundamental reading for masters-level specialist courses in customer engagement, marketing, sales, and strategy. In addition, practitioners in supplier firms will also be able to use to build their customer engagement capability. This textbook introduces students to customer engagement strategy in B2B markets, the foundation of which is customer engagement capability. Companies must develop and implement four sub-capabilities customer journey management, customer relationship management, customer communications and data analytics and insight to succeed. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
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Aggiungi al carrelloTaschenbuch. Condizione: Neu. B2B Customer Engagement Strategy | An Introduction to Managing Customer Experience | Daniel D. Prior | Taschenbuch | xv | Englisch | 2023 | Palgrave Macmillan | EAN 9783031234088 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.
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B2B Customer Engagement Strategy
Lingua: Inglese
Editore: Springer International Publishing AG, CH, 2023
ISBN 10: 3031234081 ISBN 13: 9783031234088
Da: Rarewaves.com UK, London, Regno Unito
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B2B Customer Engagement Strategy (eng)
Da: Brook Bookstore On Demand, Napoli, NA, Italia
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EUR 62,23
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B2b Customer Engagement Strategy: An Introduction to Managing Customer Experience
Da: Revaluation Books, Exeter, Regno Unito
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EUR 78,02
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Aggiungi al carrelloPaperback. Condizione: Brand New. 300 pages. 9.21x6.14x0.51 inches. In Stock. This item is printed on demand.
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B2B Customer Engagement Strategy
Lingua: Inglese
Editore: Springer International Publishing, Springer International Publishing Apr 2023, 2023
ISBN 10: 3031234081 ISBN 13: 9783031234088
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
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Spedito da Germania a U.S.A.Quantità: 2 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Business to business (B2B) transactions account for 60-70% of all transactions globally. Considering this, many supplier firms aspire to create high levels of customer engagement, and this involves identifying various ways to improve customer experience. In fact, companies such as Google, Amazon, Microsoft, and others now employ professionals in customer engagement roles and dedicate entire corporate divisions to ensure seamless customer engagement.Creating high customer engagement is challenging without a cohesive, strategic approach - particularly in B2B markets. This textbook introduces students to customer engagement strategy in B2B markets, the foundation of which is customer engagement capability. Companies must develop and implement four sub-capabilities - customer journey management, customer relationship management, customer communications and data analytics and insight to succeed.With a myriad of case studies, discussion questions and prompts forfurther reading, the textbook translates theory into practice and serves as a useful foundation for executive courses as well as fundamental reading for masters-level specialist courses in customer engagement, marketing, sales, and strategy. In addition, practitioners in supplier firms will also be able to use to build their customer engagement capability. 244 pp. Englisch.
