Isbn: 9783031474200 - the customer asset: understanding and managing its value (17 risultati)

hardcover. Condizione: Very Good.

Condizione: New.

Condizione: As New. Unread book in perfect condition.

Condizione: New. In English.

Condizione: New.

Condizione: New. 2023. Hardcover. . . . . .

Condizione: As New. Unread book in perfect condition.

Condizione: New. 1st ed. 2023 edition NO-PA16APR2015-KAP.

Condizione: New. 2023. Hardcover. . . . . . Books ship from the US and Ireland.

Hardcover. Condizione: Brand New. 162 pages. 8.27x5.83x8.27 inches. In Stock.

Buch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book delves into the concept of customers as financial assets,explaininghow firms canassessinvestments in customer relationships. Theauthors presentthe VARIED framework for quantifying the customer asset, enabling marketers to devise strategies that enhance its value. Crucially, these strategies' advantages can be communicated in financial terms to non-marketers, instilling accountability in marketing and augmenting firm value through well-informed investment decisions. This methodology offers a practical avenue to enact the strategic concept of customer centricity. It will resonate withmarketers,accountants,andall managerseager to demonstratecustomers' financial worth to the organization.…

Condizione: new. Questo è un articolo print on demand.

Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book delves into the concept of customers as financial assets,explaininghow firms canassessinvestments in customer relationships. Theauthors presentthe VARIED framework for quantifying the customer asset, enabling marketers to devise strategies that enhance its value. Crucially, these strategies' advantages can be communicated in financial terms to non-marketers, instilling accountability in marketing and augmenting firm value through well-informed investment decisions. This methodology offers a practical avenue to enact the strategic concept of customer centricity. It will resonate withmarketers,accountants,andall managerseager to demonstratecustomers' financial worth to the organization. 164 pp. Englisch.…

Condizione: New. Print on Demand.

Condizione: New. PRINT ON DEMAND.

Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. First book to focus on how to treat customer as assets and measure their valueClarifies customer lifetime value to enable firms to boost profits and cut back on unnecessary spendingDraws different perspectives together into one customer ass.…

Buch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book delves into the concept of customers as financial assets, explaining how firms can assess investments in customer relationships. The authors present the VARIED framework for quantifying the customer asset, enabling marketers to devise strategies that enhance its value. Crucially, these strategies' advantages can be communicated in financial terms to non-marketers, instilling accountability in marketing and augmenting firm value through well-informed investment decisions. This methodology offers a practical avenue to enact the strategic concept of customer centricity. It will resonate with marketers, accountants, and all managers eager to demonstrate customers' financial worth to the organization.Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 164 pp. Englisch.…