9783319519906 - marketing and customer loyalty: the extra step approach di cavallone, mauro (9 risultati)
Lingua: Inglese
Editore: Cham, Springer., 2017
Serie: International Series in Advanced Management Studies, Libro 2 di 9. Libro 2 di 9 - International Series in Advanced Management Studies
- Rilegato
Da: Universitätsbuchhandlung Herta Hold GmbH, Berlin, GermaniaUniversitätsbuchhandlung Herta Hold GmbH
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EUR 18,00
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XI, 126 p. Hardcover. Versand aus Deutschland / We dispatch from Germany via Air Mail. Einband bestoßen, daher Mängelexemplar gestempelt, sonst sehr guter Zustand. Imperfect copy due to slightly bumped cover, apart from this in very good condition. Stamped. International Series in Advanced Management Studies. Sprache: Englisch.
Lingua: Inglese
Editore: Springer, 2017
Serie: International Series in Advanced Management Studies, Libro 2 di 9. Libro 2 di 9 - International Series in Advanced Management Studies
- Rilegato
- Prima edizione
Da: Kuba Libri, Prague, Repubblica CecaKuba Libri
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EUR 85,73
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Hardcover. Condizione: New. 1st Edition.
Lingua: Inglese
Editore: Springer, 2017
Serie: International Series in Advanced Management Studies, Libro 2 di 9. Libro 2 di 9 - International Series in Advanced Management Studies
- Rilegato
Da: Ria Christie Collections, Uxbridge, Regno UnitoRia Christie Collections
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EUR 140,34
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Condizione: New. In English.
Lingua: Inglese
Editore: Springer, Berlin, Springer International Publishing, Francoangeli, Springer, 2017
Serie: International Series in Advanced Management Studies, Libro 2 di 9. Libro 2 di 9 - International Series in Advanced Management Studies
- Rilegato
Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH
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EUR 109,94
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Buch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book analyzes the evolution of marketing and the ways in which marketing actions can be rendered more effective, before setting out a new approach to marketing, termed The Extra Step (TES) in recognition of the importance that it attributes to the f…inal extra step in enhancing the effectiveness of marketing efforts. Readers will find clear description of the pathway from purchase to loyalty and the various means of developing customer loyalty. It is explained how the TES approach goes one step further by considering the consumer as a partner whose involvement during the production and fine tuning phase of products and services can help to increase the efficiency of customer loyalty actions implemented by companies. The theoretical analysis is supported by observations and empirical evidence relating to the concepts and benefits of the TES approach. These examples concern firms in Italy, Europe, and the United States, including insurance agencies, pharmaceutical companies and pharmacies, and food distribution companies. The TES approach is of wide relevance and especially valid for the service sector.
Lingua: Inglese
Editore: Springer, 2017
Serie: International Series in Advanced Management Studies, Libro 2 di 9. Libro 2 di 9 - International Series in Advanced Management Studies
- Rilegato
Da: Mispah books, Redhill, SURRE, Regno UnitoMispah books
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EUR 156,65
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Hardcover. Condizione: New. NEW. SHIPS FROM MULTIPLE LOCATIONS. book.
Editore: Springer, 2017
- Rilegato
Da: Revaluation Books, Exeter, Regno UnitoRevaluation Books
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EUR 181,91
EUR 11,61 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 2 disponibili
Hardcover. Condizione: Brand New. 126 pages. 9.50x6.50x0.75 inches. In Stock.
Lingua: Inglese
Editore: Springer Vieweg, 2017
Serie: International Series in Advanced Management Studies, Libro 2 di 9. Libro 2 di 9 - International Series in Advanced Management Studies
- Rilegato
- Print on Demand
Da: Brook Bookstore On Demand, Napoli, NA, ItaliaBrook Bookstore On Demand
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EUR 102,25
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Condizione: new. Questo è un articolo print on demand.
Lingua: Inglese
Editore: Berlin Springer International Publishing Springer Mai 2017, 2017
Serie: International Series in Advanced Management Studies, Libro 2 di 9. Libro 2 di 9 - International Series in Advanced Management Studies
- Rilegato
- Print on Demand
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
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EUR 106,99
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Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book analyzes the evolution of marketing and the ways in which marketing actions can be rendered more effective, before setting out a new approach to marketing, termed The Extra Step (TES) in recognition of the importance that it att…ributes to the final extra step in enhancing the effectiveness of marketing efforts. Readers will find clear description of the pathway from purchase to loyalty and the various means of developing customer loyalty. It is explained how the TES approach goes one step further by considering the consumer as a partner whose involvement during the production and fine tuning phase of products and services can help to increase the efficiency of customer loyalty actions implemented by companies. The theoretical analysis is supported by observations and empirical evidence relating to the concepts and benefits of the TES approach. These examples concern firms in Italy, Europe, and the United States, including insurance agencies, pharmaceutical companies and pharmacies, and food distribution companies. The TES approach is of wide relevance and especially valid for the service sector. 126 pp. Englisch.
Lingua: Inglese
Editore: Springer International Publishing, 2017
Serie: International Series in Advanced Management Studies, Libro 2 di 9. Libro 2 di 9 - International Series in Advanced Management Studies
- Rilegato
- Print on Demand
Da: moluna, Greven, Germaniamoluna
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 110,71
EUR 48,99 spedizioneSpedito da Germania a U.S.A.Quantità: Più di 20 disponibili
Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Investigates strategic actions to increase customer loyaltyProposes The Extra Step approach as a way to move from customer provisioning to customer loyaltyProvides examples deriving from observations and emp.
