Isbn: 9783838308005 - key success factors in internet advertising: the role of online user activity and social context (6 risultati)

Taschenbuch. Condizione: Neu. Key Success Factors in Internet Advertising | The role of Online User Activity and Social Context | Symeon Papadopoulos | Taschenbuch | 84 S. | Englisch | 2010 | LAP LAMBERT Academic Publishing | EAN 9783838308005 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu.…

paperback. Condizione: New. NEW. SHIPS FROM MULTIPLE LOCATIONS. book.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Internet advertising has presented sustainable revenue growth since its inception in the mid-1990s. Internet advertising takes a multitude of forms, ranging from the 'traditional' banners to today's rich media ads. Due to its wide success, internet advertising currently constitutes a significant marketing channel for a large number of firms and it is thus gradually gaining attention in the context of marketing communications strategy planning and implementation. However, there has been relatively little empirical research and actionable knowledge on the factors that affect the success of online advertising. Consequently, when relying on insufficient knowledge to make decisions about their internet marketing strategy, companies run the risk of missing marketing opportunities or damaging their image. To this end, the work presented in this book investigates how the online activities and social context of internet users affect their response to online advertising. The study is carried out through the analysis of user responses to internet ads in a controlled online environment. 84 pp. Englisch.…

Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Papadopoulos SymeonSymeon Papadopoulos received his diploma in Electrical-Computer Engineering (Aristotle University of Thessaloniki, 2004). He is a holder of a Professional Doctorate in Engineering (Technical University of Eindhoven.…

Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Internet advertising has presented sustainable revenue growth since its inception in the mid-1990s. Internet advertising takes a multitude of forms, ranging from the 'traditional' banners to today's rich media ads. Due to its wide success, internet advertising currently constitutes a significant marketing channel for a large number of firms and it is thus gradually gaining attention in the context of marketing communications strategy planning and implementation. However, there has been relatively little empirical research and actionable knowledge on the factors that affect the success of online advertising. Consequently, when relying on insufficient knowledge to make decisions about their internet marketing strategy, companies run the risk of missing marketing opportunities or damaging their image. To this end, the work presented in this book investigates how the online activities and social context of internet users affect their response to online advertising. The study is carried out through the analysis of user responses to internet ads in a controlled online environment.…

Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Internet advertising has presented sustainable revenue growth since its inception in the mid-1990s. Internet advertising takes a multitude of forms, ranging from the 'traditional' banners to today''s rich media ads. Due to its wide success, internet advertising currently constitutes a significant marketing channel for a large number of firms and it is thus gradually gaining attention in the context of marketing communications strategy planning and implementation. However, there has been relatively little empirical research and actionable knowledge on the factors that affect the success of online advertising. Consequently, when relying on insufficient knowledge to make decisions about their internet marketing strategy, companies run the risk of missing marketing opportunities or damaging their image. To this end, the work presented in this book investigates how the online activities and social context of internet users affect their response to online advertising. The study is carried out through the analysis of user responses to internet ads in a controlled online environment.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 84 pp. Englisch.…