ISBN: 9783838656892 - increasing customer loyalty via mobile customer relationship management (13 risultati)

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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Diploma Thesis from the year 2002 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, Wiesbaden University of Applied Sciences (Wirtschaft), language: English, abstract: Inhaltsangabe:Abstract:The main objective of this research was to find out and demonstrate how companies can manage to maintain and increase their customer s loyalty with the help of Customer Relationship Management in today s wireless world.Due to the growing convergence of the Internet and the mobile phone, competition between companies is considerably increasing. In order to further keep their stake in the market, companies are forced to improve the relations to their customers by using new business technologies enabling them to differentiate themselves from the competition in offering personalized services especially tailored to their customers needs.This thesis will concentrate on the opportunities that Customer Relationship Management offers in the wireless world. Mobile applications and instruments that enable companies to create more loyalty among their customers will be pointed out while special focus is laid on SMS-Marketing. A few examples of companies who have been successfully applying wireless marketing will be given. Furthermore, part of this thesis was to carry out an online survey during which a number of people were interviewed about their experience with mobile services and their willingness to accept wireless marketing. The survey results provided a basis upon which the acceptance of possible marketing strategies, designed to increase customer loyalty, could be judged.Inhaltsverzeichnis:Table of Contents:AbbreviationsIIIFiguresIV1.Introduction11.1Problem statement21.2Limitation of research topic31.3Research procedure42.M-Business: Anywhere Anytime Access 52.1Definition of M-Business52.2Mobile network technology62.2.1GSM62.2.2GPRS72.2.3HSCSD82.2.4UMTS82.3Service technology92.3.1WAP92.3.2Bluetooth102.3.3Short Messaging Service (SMS)112.4iMode as an alternative to WAP112.5Mobile payment solutions142.5.1Paybox142.5.2Mobilpay162.5.3Payitmobile solution173.Mobile Customer Relationship Management - Key Functions and Definitions183.1Definition of Customer Relationship Management183.2CRM - A customer-oriented organizational process193.3Benefit of CRM223.3.1Improvement of image233.3.2Improvement of efficiency243.3.3Acquisition of new customers243.3.4Customer bonding253.4Customer Lifetime Value - A means to measure the success of CRM263.5CRM in the wireless world293.6Fields of application313.7Objectives of Mobile Customer Relationship Management324.M-CRM as a means to increase customer loyalty344.1What is the meaning of customer loyalty 344.2Mobile Services: What do customers expect 364.2.1Survey: What do you think about Mobile Marketing 364.2.2Analysis374.2.3Comment414.3The EMF principle424.4Advantages of M-CRM for the customer and the provider445.SMS-Advertising under the aspect of Permission Marketing455.1Permission Marketing: License to advertise465.2SMS: a two-way medium475.3Loyalty-based SMS operations485.3.1Push services or pull services 485.3.2Personalized messaging495.3.3Location Based Services505.3.4Value adding services525.4Worldwide SMS traffic525.5SMS Couponing - Example of a mobile business model546.Future prospects for mobile customer relationships566.1Possible future mobile business fields566.2Multi-media messaging576.3Market forecast586.4FAQ's597.Conclusion61AppendixVBibliographyXIVEhrenwörtli. 92 pp. Englisch.…

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Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Diploma Thesis from the year 2002 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, Wiesbaden University of Applied Sciences (Wirtschaft), language: English, abstract: Inhaltsangabe:Abstract:The main objective of this research was to find out and demonstrate how companies can manage to maintain and increase their customer s loyalty with the help of Customer Relationship Management in today s wireless world.Due to the growing convergence of the Internet and the mobile phone, competition between companies is considerably increasing. In order to further keep their stake in the market, companies are forced to improve the relations to their customers by using new business technologies enabling them to differentiate themselves from the competition in offering personalized services especially tailored to their customers needs.This thesis will concentrate on the opportunities that Customer Relationship Management offers in the wireless world. Mobile applications and instruments that enable companies to create more loyalty among their customers will be pointed out while special focus is laid on SMS-Marketing. A few examples of companies who have been successfully applying wireless marketing will be given. Furthermore, part of this thesis was to carry out an online survey during which a number of people were interviewed about their experience with mobile services and their willingness to accept wireless marketing. The survey results provided a basis upon which the acceptance of possible marketing strategies, designed to increase customer loyalty, could be judged.Inhaltsverzeichnis:Table of Contents:AbbreviationsIIIFiguresIV1.Introduction11.1Problem statement21.2Limitation of research topic31.3Research procedure42.M-Business: Anywhere Anytime Access 52.1Definition of M-Business52.2Mobile network technology62.2.1GSM62.2.2GPRS72.2.3HSCSD82.2.4UMTS82.3Service technology92.3.1WAP92.3.2Bluetooth102.3.3Short Messaging Service (SMS)112.4iMode as an alternative to WAP112.5Mobile payment solutions142.5.1Paybox142.5.2Mobilpay162.5.3Payitmobile solution173.Mobile Customer Relationship Management - Key Functions and Definitions183.1Definition of Customer Relationship Management183.2CRM - A customer-oriented organizational process193.3Benefit of CRM223.3.1Improvement of image233.3.2Improvement of efficiency243.3.3Acquisition of new customers243.3.4Customer bonding253.4Customer Lifetime Value - A means to measure the success of CRM263.5CRM in the wireless world293.6Fields of application313.7Objectives of Mobile Customer Relationship Management324.M-CRM as a means to increase customer loyalty344.1What is the meaning of customer loyalty 344.2Mobile Services: What do customers expect 364.2.1Survey: What do you think about Mobile Marketing 364.2.2Analysis374.2.3Comment414.3The EMF principle424.4Advantages of M-CRM for the customer and the provider445.SMS-Advertising under the aspect of Permission Marketing455.1Permission Marketing: License to advertise465.2SMS: a two-way medium475.3Loyalty-based SMS operations485.3.1Push services or pull services 485.3.2Personalized messaging495.3.3Location Based Services505.3.4Value adding services525.4Worldwide SMS traffic525.5SMS Couponing - Example of a mobile business model546.Future prospects for mobile customer relationships566.1Possible future mobile business fields566.2Multi-media messaging576.3Market forecast586.4FAQ's597.Conclusion61AppendixVBibliographyXIVEhrenwörtli.…

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Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Diploma Thesis from the year 2002 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, Wiesbaden University of Applied Sciences (Wirtschaft), language: English, abstract: Inhaltsangabe:Abstr.…

Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Inhaltsangabe:Abstract:The main objective of this research was to find out and demonstrate how companies can manage to maintain and increase their customer s loyalty with the help of Customer Relationship Management in today s wireless world.Due to the growing convergence of the Internet and the mobile phone, competition between companies is considerably increasing. In order to further keep their stake in the market, companies are forced to improve the relations to their customers by using new business technologies enabling them to differentiate themselves from the competition in offering personalized services especially tailored to their customers needs.This thesis will concentrate on the opportunities that Customer Relationship Management offers in the wireless world. Mobile applications and instruments that enable companies to create more loyalty among their customers will be pointed out while special focus is laid on SMS-Marketing. A few examples of companies who have been successfully applying wireless marketing will be given. Furthermore, part of this thesis was to carry out an online survey during which a number of people were interviewed about their experience with mobile services and their willingness to accept wireless marketing. The survey results provided a basis upon which the acceptance of possible marketing strategies, designed to increase customer loyalty, could be judged.Inhaltsverzeichnis:Table of Contents:AbbreviationsIIIFiguresIV1.Introduction11.1Problem statement21.2Limitation of research topic31.3Research procedure42.M-Business: Anywhere Anytime Access 52.1Definition of M-Business52.2Mobile network technology62.2.1GSM62.2.2GPRS72.2.3HSCSD82.2.4UMTS82.3Service technology92.3.1WAP92.3.2Bluetooth102.3.3Short Messaging Service (SMS)112.4iMode as an alternative to WAP112.5Mobile payment solutions142.5.1Paybox142.5.2Mobilpay162.5.3Payitmobile solution173.Mobile Customer Relationship Management - Key Functions and Definitions183.1Definition of Customer Relationship Management183.2CRM - A customer-oriented organizational process193.3Benefit of CRM223.3.1Improvement of image233.3.2Improvement of efficiency243.3.3Acquisition of new customers243.3.4Customer bonding253.4Customer Lifetime Value - A means to measure the success of CRM263.5CRM in the wireless world293.6Fields of application313.7Objectives of Mobile Customer Relationship Management324.M-CRM as a [¿]Diplomica Verlag, Hermannstal 119k, 22119 Hamburg 92 pp. Englisch.…

Taschenbuch. Condizione: Neu. Increasing Customer Loyalty via Mobile Customer Relationship Management | Silke Freitag | Taschenbuch | 92 S. | Englisch | 2002 | [.] | EAN 9783838656892 | Verantwortliche Person für die EU: Bedey und Thoms Media GmbH, Hermannstal 119k, 22119 Hamburg, kontakt[at]bedey-media[dot]de | Anbieter: preigu Print on Demand. …