Isbn: 9787300218205 - 【二手旧书8成新】营销渠道决策与管理(第三版)(21世纪市场营销系列教材；普通高等教育“十一五”规划教材) 吕一林,王俊杰,彭雷清著 9787300218205 中国人民大学出版社 (1 risultati)

paperback. Condizione: New. Language:Chinese.Paperback. Pub Date: 2015-9-1 Pages: 301 Publisher: China Renmin University Press book is divided into four parts: What is a marketing channel? How to develop marketing channel strategy? How to manage marketing channels? Marketing channels and new problems. Deep three part. based on the channel to solve the problem. based on the fourth part of the marketing channel theory and practice frontier. Contents: What is the first article marketing channels defined in Chapter 1. the d.…