ISBN: 9787300296906 - advertising: principles and practice (11th edition)(chinese edition) (1 risultati)

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  • Lingua: Inglese

    Editore: China Renmin University Press, 2021

    7300296904 / 9787300296906

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    Da: liu xing, Nanjing, JS, Cinaliu xing

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    EUR 105,92

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    paperback. Condizione: New. Paperback. Pub Date: 2021-11-01 Pages: 416 Language: Chinese Publisher: Renmin University of China Press Advertising: Principles and Practice has been devoted to answering how advertising works since its first edition in 1989. The 11th edition is the result of a collaboration between communication advertising scholars and marketing scholars. The book focuses on branding and integrated marketing communication. broadly interprets advertising as marketing communication or brand communication. co.…