Isbn: 9787520379113 - research on perception channel integration and consumer behavior(chinese edition) (1 risultati)

paperback. Condizione: New. Paperback. Pub Date: 2020-12-01 Pages: 247 Language: Chinese Publisher: The integration of physical channels and electronic channels of China Social Sciences Press has become the trend of modern business development. and multi-channel consumer behavior has become a concern in the industry and academia Hot spot.?Based on theories of perceptual integrity. self-regulation and trust transmission. this book reveals the influence mechanism of perceptual channel integration on consumer behavior in d.…