9798892793049 - hbr's 10 must reads on marketing di harvard business review (25 risultati)
Lingua: Inglese
Editore: Harvard Business Review Press, 2026
Serie: HBR's 10 Must Reads, Libro 90 di 96. Libro 90 di 96 - HBR's 10 Must Reads
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Da: Readify Books, New Castle, DE, U.S.A.Readify Books
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Paperback. Condizione: NEW. International Edition, Brand New, ISBN and Cover same but contents similar to U.S. Edition, We ship from multiple Locations including India. Legal to use despite any disclaimer, We ship to PO , APO and FPO adresses in U.S.A. Ship from multiple Locations including India Choose Expedited Shipping for FA…STER DELIVERY.Customer Satisfaction Guaranteed.
Lingua: Inglese
Editore: Harvard Business Review Press, 2026
Serie: HBR's 10 Must Reads, Libro 90 di 96. Libro 90 di 96 - HBR's 10 Must Reads
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Da: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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Editore: Harvard Business Review Press, 2026
Serie: HBR's 10 Must Reads, Libro 90 di 96. Libro 90 di 96 - HBR's 10 Must Reads
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Editore: Harvard Business Review Press, 2026
Serie: HBR's 10 Must Reads, Libro 90 di 96. Libro 90 di 96 - HBR's 10 Must Reads
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Da: PBShop.store US, Wood Dale, IL, U.S.A.PBShop.store US
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HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring "Marketing Myopia" by Theodore Levitt)
Harvard Business Review, Theodore Levitt, Fred Reichheld, Roger L. Martin, Sandra Matz
Lingua: Inglese
Editore: Harvard Business Review Press, US, 2026
Serie: HBR's 10 Must Reads, Libro 90 di 96. Libro 90 di 96 - HBR's 10 Must Reads
- Brossura
Da: Rarewaves USA, OSWEGO, IL, U.S.A.Rarewaves USA
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Paperback. Condizione: New. Updated and Expanded edition. Put customers at the core of your business.If you read nothing else on marketing, read this book. We've chosen a new selection of current and classic?Harvard Business Review?articles that will help you connect better with your established customers, develop offerings that… attract new ones, and unlock opportunities for growth.This book will inspire you to:Align your sales and marketing teams for maximum impactMeasure the real-world value of customer loyaltyBlend human and machine intelligence to manage your brandReap the benefits of psychological targeting, ethicallyDevelop influencer campaigns that generate real returnsBuild a customer strategy around personalizationThis collection of articles includes "Marketing Myopia," by Theodore Levitt; "Net Promoter 3.0," by Fred Reichheld, Darci Darnell, and Maureen Burns; "Analytics for Marketers," by Fabrizio Fantini and Das Narayandas; "Personalization Done Right," by Mark Abraham and David C. Edelman; "What Psychological Targeting Can Do," by Sandra Matz; "Why CMOs Never Last," by Kimberly A. Whitler and Neil A. Morgan; "Are Your Marketing and Sales Teams on the Same Page?," by Kelsey Raymond; "How AI Can Power Brand Management," by Julian De Freitas and Elie Ofek; "Attract New Customers Without Alienating Your Old Ones," by Ryan Hamilton and Annie Wilson; "Does Influencer Marketing Really Pay Off?," by Fine F. Leung, Jonathan Z. Zhang, Flora F. Gu, Yiwei Li, and Robert W. Palmatier; "The Right Way to Build Your Brand," by Roger L. Martin, Jann Schwarz, and Mimi Turner; "Is Your Marketing Organization Ready for What's Next?," by Omar Rodríguez-Vilá, Sundar Bharadwaj, Neil A. Morgan, and Shubu Mitra.HBR's 10 Must Reads are definitive collections of classic ideas, practical advice, and essential thinking from the pages of Harvard Business Review. Exploring topics like disruptive innovation, emotional intelligence, and new technology in our ever-evolving world, these books empower any leader to make bold decisions and inspire others.This Updated and Expanded edition features new, breakthrough articles, additional short-form pieces, and a detailed discussion guide to give you and your team the tools you need for sustained success.
HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring "Marketing Myopia" by Theodore Levitt)
Review, Harvard Business; Levitt, Theodore; Reichheld, Fred; Martin, Roger L.; Matz, Sandra
Lingua: Inglese
Editore: Harvard Business Review Press, 2026
Serie: HBR's 10 Must Reads, Libro 90 di 96. Libro 90 di 96 - HBR's 10 Must Reads
- Brossura
Da: California Books, Miami, FL, U.S.A.California Books
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Condizione: New.
Lingua: Inglese
Editore: Harvard Business Review Press, 2026
Serie: HBR's 10 Must Reads, Libro 90 di 96. Libro 90 di 96 - HBR's 10 Must Reads
- Brossura
Da: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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Condizione: As New. Unread book in perfect condition.
Lingua: Inglese
Editore: Harvard Business Review Press, 2026
Serie: HBR's 10 Must Reads, Libro 90 di 96. Libro 90 di 96 - HBR's 10 Must Reads
- Brossura
Da: PBShop.store UK, Fairford, GLOS, Regno UnitoPBShop.store UK
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PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
Lingua: Inglese
Editore: Harvard Business Review Press, 2026
Serie: HBR's 10 Must Reads, Libro 90 di 96. Libro 90 di 96 - HBR's 10 Must Reads
- Brossura
Da: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
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EUR 24,69
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Paperback. Condizione: new. Paperback. Put customers at the core of your business.If you read nothing else on marketing, read this book. We've chosen a new selection of current and classicHarvard Business Reviewarticles that will help you connect better with your established customers, develop offerings that attract new ones, an…d unlock opportunities for growth.This book will inspire you to:Align your sales and marketing teams for maximum impactMeasure the real-world value of customer loyaltyBlend human and machine intelligence to manage your brandReap the benefits of psychological targeting, ethicallyDevelop influencer campaigns that generate real returnsBuild a customer strategy around personalizationThis collection of articles includes 'Marketing Myopia', by Theodore Levitt; 'Net Promoter 3.0', by Fred Reichheld, Darci Darnell, and Maureen Burns; 'Analytics for Marketers', by Fabrizio Fantini and Das Narayandas; 'Personalization Done Right', by Mark Abraham and David C. Edelman; 'What Psychological Targeting Can Do', by Sandra Matz; 'Why CMOs Never Last', by Kimberly A. Whitler and Neil A. Morgan; 'Are Your Marketing and Sales Teams on the Same Page?', by Kelsey Raymond; 'How AI Can Power Brand Management', by Julian De Freitas and Elie Ofek; 'Attract New Customers Without Alienating Your Old Ones', by Ryan Hamilton and Annie Wilson; 'Does Influencer Marketing Really Pay Off?', by Fine F. Leung, Jonathan Z. Zhang, Flora F. Gu, Yiwei Li, and Robert W. Palmatier; 'The Right Way to Build Your Brand', by Roger L. Martin, Jann Schwarz, and Mimi Turner; 'Is Your Marketing Organization Ready for What's Next?,' by Omar Rodrguez-Vil, Sundar Bharadwaj, Neil A. Morgan, and Shubu Mitra.HBR's 10 Must Reads are definitive collections of classic ideas, practical advice, and essential thinking from the pages of Harvard Business Review. Exploring topics like disruptive innovation, emotional intelligence, and new technology in our ever-evolving world, these books empower any leader to make bold decisions and inspire others.This Updated and Expanded edition features new, breakthrough articles, additional short-form pieces, and a detailed discussion guide to give you and your team the tools you need for sustained success. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring "Marketing Myopia" by Theodore Levitt)
Harvard Business Review, Theodore Levitt, Fred Reichheld, Roger L. Martin, Sandra Matz
Lingua: Inglese
Editore: Harvard Business Review Press, US, 2026
Serie: HBR's 10 Must Reads, Libro 90 di 96. Libro 90 di 96 - HBR's 10 Must Reads
- Brossura
Da: Rarewaves.com USA, London, LONDO, Regno UnitoRarewaves.com USA
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 25,28
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Paperback. Condizione: New. Updated and Expanded edition. Put customers at the core of your business.If you read nothing else on marketing, read this book. We've chosen a new selection of current and classic?Harvard Business Review?articles that will help you connect better with your established customers, develop offerings that… attract new ones, and unlock opportunities for growth.This book will inspire you to:Align your sales and marketing teams for maximum impactMeasure the real-world value of customer loyaltyBlend human and machine intelligence to manage your brandReap the benefits of psychological targeting, ethicallyDevelop influencer campaigns that generate real returnsBuild a customer strategy around personalizationThis collection of articles includes "Marketing Myopia," by Theodore Levitt; "Net Promoter 3.0," by Fred Reichheld, Darci Darnell, and Maureen Burns; "Analytics for Marketers," by Fabrizio Fantini and Das Narayandas; "Personalization Done Right," by Mark Abraham and David C. Edelman; "What Psychological Targeting Can Do," by Sandra Matz; "Why CMOs Never Last," by Kimberly A. Whitler and Neil A. Morgan; "Are Your Marketing and Sales Teams on the Same Page?," by Kelsey Raymond; "How AI Can Power Brand Management," by Julian De Freitas and Elie Ofek; "Attract New Customers Without Alienating Your Old Ones," by Ryan Hamilton and Annie Wilson; "Does Influencer Marketing Really Pay Off?," by Fine F. Leung, Jonathan Z. Zhang, Flora F. Gu, Yiwei Li, and Robert W. Palmatier; "The Right Way to Build Your Brand," by Roger L. Martin, Jann Schwarz, and Mimi Turner; "Is Your Marketing Organization Ready for What's Next?," by Omar Rodríguez-Vilá, Sundar Bharadwaj, Neil A. Morgan, and Shubu Mitra.HBR's 10 Must Reads are definitive collections of classic ideas, practical advice, and essential thinking from the pages of Harvard Business Review. Exploring topics like disruptive innovation, emotional intelligence, and new technology in our ever-evolving world, these books empower any leader to make bold decisions and inspire others.This Updated and Expanded edition features new, breakthrough articles, additional short-form pieces, and a detailed discussion guide to give you and your team the tools you need for sustained success.
HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring Marketing Myopia by Theodore Levitt)
Review, Harvard Business; Levitt, Theodore; Reichheld, Fred; Martin, Roger L.; Matz, Sandra
Lingua: Inglese
Editore: Harvard Business Review Press, 2026
Serie: HBR's 10 Must Reads, Libro 90 di 96. Libro 90 di 96 - HBR's 10 Must Reads
- Brossura
Da: Brook Bookstore On Demand, Napoli, NA, ItaliaBrook Bookstore On Demand
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Condizione: new.
Lingua: Inglese
Editore: Harvard Business Review Press, 2026
Serie: HBR's 10 Must Reads, Libro 90 di 96. Libro 90 di 96 - HBR's 10 Must Reads
- Brossura
Da: Chiron Media, Wallingford, Regno UnitoChiron Media
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EUR 19,49
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paperback. Condizione: New.
Lingua: Inglese
Editore: Harvard Business Review Press, 2026
Serie: HBR's 10 Must Reads, Libro 90 di 96. Libro 90 di 96 - HBR's 10 Must Reads
- Brossura
Da: GreatBookPricesUK, Woodford Green, Regno UnitoGreatBookPricesUK
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EUR 20,19
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Condizione: New.
Lingua: Inglese
Editore: Harvard Business Review Press, 2026
Serie: HBR's 10 Must Reads, Libro 90 di 96. Libro 90 di 96 - HBR's 10 Must Reads
- Brossura
Da: GreatBookPricesUK, Woodford Green, Regno UnitoGreatBookPricesUK
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Condizione: As New. Unread book in perfect condition.
Lingua: Inglese
Editore: Harvard Business Review Press, 2026
Serie: HBR's 10 Must Reads, Libro 90 di 96. Libro 90 di 96 - HBR's 10 Must Reads
- Brossura
Da: Russell Books, Victoria, BC, CanadaRussell Books
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EUR 24,27
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paperback. Condizione: New. Special order direct from the distributor.
Lingua: Inglese
Editore: Harvard Business Review Press Mär 2026, 2026
Serie: HBR's 10 Must Reads, Libro 90 di 96. Libro 90 di 96 - HBR's 10 Must Reads
- Brossura
Da: Rheinberg-Buch Andreas Meier eK, Bergisch Gladbach, GermaniaRheinberg-Buch Andreas Meier eK
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EUR 23,40
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Taschenbuch. Condizione: Neu. Neuware -Put customers at the core of your business.If you read nothing else on marketing, read this book. We've chosen a new selection of current and classic Harvard Business Review articles that will help you connect better with your established customers, develop offerings that attract new ones,…and unlock opportunities for growth.This book will inspire you to:Align your sales and marketing teams for maximum impactMeasure the real-world value of customer loyaltyBlend human and machine intelligence to manage your brandReap the benefits of psychological targeting, ethicallyDevelop influencer campaigns that generate real returnsBuild a customer strategy around personalizationThis collection of articles includes 'Marketing Myopia,' by Theodore Levitt; 'Net Promoter 3.0,' by Fred Reichheld, Darci Darnell, and Maureen Burns; 'Analytics for Marketers,' by Fabrizio Fantini and Das Narayandas; 'Personalization Done Right,' by Mark Abraham and David C. Edelman; 'What Psychological Targeting Can Do,' by Sandra Matz; 'Why CMOs Never Last,' by Kimberly A. Whitler and Neil A. Morgan; 'Are Your Marketing and Sales Teams on the Same Page ,' by Kelsey Raymond; 'How AI Can Power Brand Management,' by Julian De Freitas and Elie Ofek; 'Attract New Customers Without Alienating Your Old Ones,' by Ryan Hamilton and Annie Wilson; 'Does Influencer Marketing Really Pay Off ,' by Fine F. Leung, Jonathan Z. Zhang, Flora F. Gu, Yiwei Li, and Robert W. Palmatier; 'The Right Way to Build Your Brand,' by Roger L. Martin, Jann Schwarz, and Mimi Turner; 'Is Your Marketing Organization Ready for What's Next ,' by Omar Rodríguez-Vilá, Sundar Bharadwaj, Neil A. Morgan, and Shubu Mitra.HBR's 10 Must Reads are definitive collections of classic ideas, practical advice, and essential thinking from the pages of Harvard Business Review. Exploring topics like disruptive innovation, emotional intelligence, and new technology in our ever-evolving world, these books empower any leader to make bold decisions and inspire others.This Updated and Expanded edition features new, breakthrough articles, additional short-form pieces, and a detailed discussion guide to give you and your team the tools you need for sustained success. 224 pp. Englisch.
Lingua: Inglese
Editore: Harvard Business Review Press Mär 2026, 2026
Serie: HBR's 10 Must Reads, Libro 90 di 96. Libro 90 di 96 - HBR's 10 Must Reads
- Brossura
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 23,40
EUR 23,00 spedizioneSpedito da Germania a U.S.A.Quantità: 2 disponibili
Taschenbuch. Condizione: Neu. Neuware -Put customers at the core of your business.If you read nothing else on marketing, read this book. We've chosen a new selection of current and classic Harvard Business Review articles that will help you connect better with your established customers, develop offerings that attract new ones,…and unlock opportunities for growth.This book will inspire you to:Align your sales and marketing teams for maximum impactMeasure the real-world value of customer loyaltyBlend human and machine intelligence to manage your brandReap the benefits of psychological targeting, ethicallyDevelop influencer campaigns that generate real returnsBuild a customer strategy around personalizationThis collection of articles includes 'Marketing Myopia,' by Theodore Levitt; 'Net Promoter 3.0,' by Fred Reichheld, Darci Darnell, and Maureen Burns; 'Analytics for Marketers,' by Fabrizio Fantini and Das Narayandas; 'Personalization Done Right,' by Mark Abraham and David C. Edelman; 'What Psychological Targeting Can Do,' by Sandra Matz; 'Why CMOs Never Last,' by Kimberly A. Whitler and Neil A. Morgan; 'Are Your Marketing and Sales Teams on the Same Page ,' by Kelsey Raymond; 'How AI Can Power Brand Management,' by Julian De Freitas and Elie Ofek; 'Attract New Customers Without Alienating Your Old Ones,' by Ryan Hamilton and Annie Wilson; 'Does Influencer Marketing Really Pay Off ,' by Fine F. Leung, Jonathan Z. Zhang, Flora F. Gu, Yiwei Li, and Robert W. Palmatier; 'The Right Way to Build Your Brand,' by Roger L. Martin, Jann Schwarz, and Mimi Turner; 'Is Your Marketing Organization Ready for What's Next ,' by Omar Rodríguez-Vilá, Sundar Bharadwaj, Neil A. Morgan, and Shubu Mitra.HBR's 10 Must Reads are definitive collections of classic ideas, practical advice, and essential thinking from the pages of Harvard Business Review. Exploring topics like disruptive innovation, emotional intelligence, and new technology in our ever-evolving world, these books empower any leader to make bold decisions and inspire others.This Updated and Expanded edition features new, breakthrough articles, additional short-form pieces, and a detailed discussion guide to give you and your team the tools you need for sustained success. 224 pp. Englisch.
HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring "Marketing Myopia" by Theodore Levitt)
Harvard Business Review, Theodore Levitt, Fred Reichheld, Roger L. Martin, Sandra Matz
Lingua: Inglese
Editore: Harvard Business Review Press, US, 2026
Serie: HBR's 10 Must Reads, Libro 90 di 96. Libro 90 di 96 - HBR's 10 Must Reads
- Brossura
Da: Rarewaves USA United, OSWEGO, IL, U.S.A.Rarewaves USA United
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 23,09
EUR 43,71 spedizioneSpedito in U.S.A.Quantità: 6 disponibili
Paperback. Condizione: New. Updated and Expanded edition. Put customers at the core of your business.If you read nothing else on marketing, read this book. We've chosen a new selection of current and classic?Harvard Business Review?articles that will help you connect better with your established customers, develop offerings that… attract new ones, and unlock opportunities for growth.This book will inspire you to:Align your sales and marketing teams for maximum impactMeasure the real-world value of customer loyaltyBlend human and machine intelligence to manage your brandReap the benefits of psychological targeting, ethicallyDevelop influencer campaigns that generate real returnsBuild a customer strategy around personalizationThis collection of articles includes "Marketing Myopia," by Theodore Levitt; "Net Promoter 3.0," by Fred Reichheld, Darci Darnell, and Maureen Burns; "Analytics for Marketers," by Fabrizio Fantini and Das Narayandas; "Personalization Done Right," by Mark Abraham and David C. Edelman; "What Psychological Targeting Can Do," by Sandra Matz; "Why CMOs Never Last," by Kimberly A. Whitler and Neil A. Morgan; "Are Your Marketing and Sales Teams on the Same Page?," by Kelsey Raymond; "How AI Can Power Brand Management," by Julian De Freitas and Elie Ofek; "Attract New Customers Without Alienating Your Old Ones," by Ryan Hamilton and Annie Wilson; "Does Influencer Marketing Really Pay Off?," by Fine F. Leung, Jonathan Z. Zhang, Flora F. Gu, Yiwei Li, and Robert W. Palmatier; "The Right Way to Build Your Brand," by Roger L. Martin, Jann Schwarz, and Mimi Turner; "Is Your Marketing Organization Ready for What's Next?," by Omar Rodríguez-Vilá, Sundar Bharadwaj, Neil A. Morgan, and Shubu Mitra.HBR's 10 Must Reads are definitive collections of classic ideas, practical advice, and essential thinking from the pages of Harvard Business Review. Exploring topics like disruptive innovation, emotional intelligence, and new technology in our ever-evolving world, these books empower any leader to make bold decisions and inspire others.This Updated and Expanded edition features new, breakthrough articles, additional short-form pieces, and a detailed discussion guide to give you and your team the tools you need for sustained success.
Lingua: Inglese
Editore: Harvard Business Review Press, 2026
Serie: HBR's 10 Must Reads, Libro 90 di 96. Libro 90 di 96 - HBR's 10 Must Reads
- Brossura
Da: CitiRetail, Stevenage, Regno UnitoCitiRetail
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 24,81
EUR 43,51 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Paperback. Condizione: new. Paperback. Put customers at the core of your business.If you read nothing else on marketing, read this book. We've chosen a new selection of current and classicHarvard Business Reviewarticles that will help you connect better with your established customers, develop offerings that attract new ones, an…d unlock opportunities for growth.This book will inspire you to:Align your sales and marketing teams for maximum impactMeasure the real-world value of customer loyaltyBlend human and machine intelligence to manage your brandReap the benefits of psychological targeting, ethicallyDevelop influencer campaigns that generate real returnsBuild a customer strategy around personalizationThis collection of articles includes 'Marketing Myopia', by Theodore Levitt; 'Net Promoter 3.0', by Fred Reichheld, Darci Darnell, and Maureen Burns; 'Analytics for Marketers', by Fabrizio Fantini and Das Narayandas; 'Personalization Done Right', by Mark Abraham and David C. Edelman; 'What Psychological Targeting Can Do', by Sandra Matz; 'Why CMOs Never Last', by Kimberly A. Whitler and Neil A. Morgan; 'Are Your Marketing and Sales Teams on the Same Page?', by Kelsey Raymond; 'How AI Can Power Brand Management', by Julian De Freitas and Elie Ofek; 'Attract New Customers Without Alienating Your Old Ones', by Ryan Hamilton and Annie Wilson; 'Does Influencer Marketing Really Pay Off?', by Fine F. Leung, Jonathan Z. Zhang, Flora F. Gu, Yiwei Li, and Robert W. Palmatier; 'The Right Way to Build Your Brand', by Roger L. Martin, Jann Schwarz, and Mimi Turner; 'Is Your Marketing Organization Ready for What's Next?,' by Omar Rodrguez-Vil, Sundar Bharadwaj, Neil A. Morgan, and Shubu Mitra.HBR's 10 Must Reads are definitive collections of classic ideas, practical advice, and essential thinking from the pages of Harvard Business Review. Exploring topics like disruptive innovation, emotional intelligence, and new technology in our ever-evolving world, these books empower any leader to make bold decisions and inspire others.This Updated and Expanded edition features new, breakthrough articles, additional short-form pieces, and a detailed discussion guide to give you and your team the tools you need for sustained success. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
Lingua: Inglese
Editore: Harvard Business Review Press, 2026
Serie: HBR's 10 Must Reads, Libro 90 di 96. Libro 90 di 96 - HBR's 10 Must Reads
- Brossura
Da: Speedyhen, Hertfordshire, Regno UnitoSpeedyhen
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EUR 20,20
EUR 48,21 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 10 disponibili
Condizione: NEW.
Lingua: Inglese
Editore: Harvard Business Review Press, 2026
Serie: HBR's 10 Must Reads, Libro 90 di 96. Libro 90 di 96 - HBR's 10 Must Reads
- Brossura
Da: AussieBookSeller, Truganina, VIC, AustraliaAussieBookSeller
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 37,64
EUR 32,34 spedizioneSpedito da Australia a U.S.A.Quantità: 1 disponibili
Paperback. Condizione: new. Paperback. Put customers at the core of your business.If you read nothing else on marketing, read this book. We've chosen a new selection of current and classicHarvard Business Reviewarticles that will help you connect better with your established customers, develop offerings that attract new ones, an…d unlock opportunities for growth.This book will inspire you to:Align your sales and marketing teams for maximum impactMeasure the real-world value of customer loyaltyBlend human and machine intelligence to manage your brandReap the benefits of psychological targeting, ethicallyDevelop influencer campaigns that generate real returnsBuild a customer strategy around personalizationThis collection of articles includes 'Marketing Myopia', by Theodore Levitt; 'Net Promoter 3.0', by Fred Reichheld, Darci Darnell, and Maureen Burns; 'Analytics for Marketers', by Fabrizio Fantini and Das Narayandas; 'Personalization Done Right', by Mark Abraham and David C. Edelman; 'What Psychological Targeting Can Do', by Sandra Matz; 'Why CMOs Never Last', by Kimberly A. Whitler and Neil A. Morgan; 'Are Your Marketing and Sales Teams on the Same Page?', by Kelsey Raymond; 'How AI Can Power Brand Management', by Julian De Freitas and Elie Ofek; 'Attract New Customers Without Alienating Your Old Ones', by Ryan Hamilton and Annie Wilson; 'Does Influencer Marketing Really Pay Off?', by Fine F. Leung, Jonathan Z. Zhang, Flora F. Gu, Yiwei Li, and Robert W. Palmatier; 'The Right Way to Build Your Brand', by Roger L. Martin, Jann Schwarz, and Mimi Turner; 'Is Your Marketing Organization Ready for What's Next?,' by Omar Rodrguez-Vil, Sundar Bharadwaj, Neil A. Morgan, and Shubu Mitra.HBR's 10 Must Reads are definitive collections of classic ideas, practical advice, and essential thinking from the pages of Harvard Business Review. Exploring topics like disruptive innovation, emotional intelligence, and new technology in our ever-evolving world, these books empower any leader to make bold decisions and inspire others.This Updated and Expanded edition features new, breakthrough articles, additional short-form pieces, and a detailed discussion guide to give you and your team the tools you need for sustained success. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
Lingua: Inglese
Editore: Folio, spol.s r.o., 2026
Serie: HBR's 10 Must Reads, Libro 90 di 96. Libro 90 di 96 - HBR's 10 Must Reads
- Brossura
Da: Antikvariat Fryc, Liberec, Repubblica CecaAntikvariat Fryc
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 34,38
EUR 49,00 spedizioneSpedito da Repubblica Ceca a U.S.A.Quantità: 1 disponibili
Paperback. Condizione: New. HBR´s 10 Must Reads on Marketing, Updated and Expanded (featuring Marketing Myopia by Theodore Lev - kolektiv autoru *** [EN] Categories: Naucna literatura v anglictine; Books; Cizojazycne knihy; Anglicka literatura | Condition: new | Binding: Paperback | Put customers at the core of your business. If… you read nothing else on marketing, read this book. We've chosen a new selection o. *** [DE] Zustand: neu | Einband: Taschenbuch | Stellen Sie Kunden in den Mittelpunkt Ihres Geschäfts. Wenn Sie nichts anderes über Marketing lesen, lesen Sie dieses Buch. Wir haben eine neue Auswahl von. *** [CZ] Stav: Novy | Put customers at the core of your business.If you read nothing else on marketing, read this book. We've chosen a new selection o.
Lingua: Inglese
Editore: Harvard Business Review Press Mär 2026, 2026
Serie: HBR's 10 Must Reads, Libro 90 di 96. Libro 90 di 96 - HBR's 10 Must Reads
- Brossura
Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 24,81
EUR 61,29 spedizioneSpedito da Germania a U.S.A.Quantità: 2 disponibili
Taschenbuch. Condizione: Neu. Neuware - Put customers at the core of your business.If you read nothing else on marketing, read this book. We've chosen a new selection of current and classic Harvard Business Review articles that will help you connect better with your established customers, develop offerings that attract new ones,… and unlock opportunities for growth.This book will inspire you to:Align your sales and marketing teams for maximum impactMeasure the real-world value of customer loyaltyBlend human and machine intelligence to manage your brandReap the benefits of psychological targeting, ethicallyDevelop influencer campaigns that generate real returnsBuild a customer strategy around personalizationThis collection of articles includes 'Marketing Myopia,' by Theodore Levitt; 'Net Promoter 3.0,' by Fred Reichheld, Darci Darnell, and Maureen Burns; 'Analytics for Marketers,' by Fabrizio Fantini and Das Narayandas; 'Personalization Done Right,' by Mark Abraham and David C. Edelman; 'What Psychological Targeting Can Do,' by Sandra Matz; 'Why CMOs Never Last,' by Kimberly A. Whitler and Neil A. Morgan; 'Are Your Marketing and Sales Teams on the Same Page ,' by Kelsey Raymond; 'How AI Can Power Brand Management,' by Julian De Freitas and Elie Ofek; 'Attract New Customers Without Alienating Your Old Ones,' by Ryan Hamilton and Annie Wilson; 'Does Influencer Marketing Really Pay Off ,' by Fine F. Leung, Jonathan Z. Zhang, Flora F. Gu, Yiwei Li, and Robert W. Palmatier; 'The Right Way to Build Your Brand,' by Roger L. Martin, Jann Schwarz, and Mimi Turner; 'Is Your Marketing Organization Ready for What's Next ,' by Omar Rodríguez-Vilá, Sundar Bharadwaj, Neil A. Morgan, and Shubu Mitra.HBR's 10 Must Reads are definitive collections of classic ideas, practical advice, and essential thinking from the pages of Harvard Business Review. Exploring topics like disruptive innovation, emotional intelligence, and new technology in our ever-evolving world, these books empower any leader to make bold decisions and inspire others.This Updated and Expanded edition features new, breakthrough articles, additional short-form pieces, and a detailed discussion guide to give you and your team the tools you need for sustained success.
Lingua: Inglese
Editore: Harvard Business Review Press, 2026
Serie: HBR's 10 Must Reads, Libro 90 di 96. Libro 90 di 96 - HBR's 10 Must Reads
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Da: preigu, Osnabrück, Germaniapreigu
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 21,85
EUR 70,00 spedizioneSpedito da Germania a U.S.A.Quantità: 2 disponibili
Taschenbuch. Condizione: Neu. HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring "Marketing Myopia" by Theodore Levitt) | Fred Reichheld (u. a.) | Taschenbuch | HBR's 10 Must Reads | Englisch | 2026 | Harvard Business Review Press | EAN 9798892793049 | Verantwortliche Person für die EU: Zeitfracht Medien GmbH, Fer…dinand-Jühlke-Str. 7, 99095 Erfurt, produktsicherheit[at]zeitfracht[dot]de | Anbieter: preigu.
HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring "Marketing Myopia" by Theodore Levitt)
Harvard Business Review, Theodore Levitt, Fred Reichheld, Roger L. Martin, Sandra Matz
Lingua: Inglese
Editore: Harvard Business Review Press, US, 2026
Serie: HBR's 10 Must Reads, Libro 90 di 96. Libro 90 di 96 - HBR's 10 Must Reads
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Da: Rarewaves.com UK, London, Regno UnitoRarewaves.com UK
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 22,58
EUR 76,43 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 6 disponibili
Paperback. Condizione: New. Updated and Expanded edition. Put customers at the core of your business.If you read nothing else on marketing, read this book. We've chosen a new selection of current and classic?Harvard Business Review?articles that will help you connect better with your established customers, develop offerings that… attract new ones, and unlock opportunities for growth.This book will inspire you to:Align your sales and marketing teams for maximum impactMeasure the real-world value of customer loyaltyBlend human and machine intelligence to manage your brandReap the benefits of psychological targeting, ethicallyDevelop influencer campaigns that generate real returnsBuild a customer strategy around personalizationThis collection of articles includes "Marketing Myopia," by Theodore Levitt; "Net Promoter 3.0," by Fred Reichheld, Darci Darnell, and Maureen Burns; "Analytics for Marketers," by Fabrizio Fantini and Das Narayandas; "Personalization Done Right," by Mark Abraham and David C. Edelman; "What Psychological Targeting Can Do," by Sandra Matz; "Why CMOs Never Last," by Kimberly A. Whitler and Neil A. Morgan; "Are Your Marketing and Sales Teams on the Same Page?," by Kelsey Raymond; "How AI Can Power Brand Management," by Julian De Freitas and Elie Ofek; "Attract New Customers Without Alienating Your Old Ones," by Ryan Hamilton and Annie Wilson; "Does Influencer Marketing Really Pay Off?," by Fine F. Leung, Jonathan Z. Zhang, Flora F. Gu, Yiwei Li, and Robert W. Palmatier; "The Right Way to Build Your Brand," by Roger L. Martin, Jann Schwarz, and Mimi Turner; "Is Your Marketing Organization Ready for What's Next?," by Omar Rodríguez-Vilá, Sundar Bharadwaj, Neil A. Morgan, and Shubu Mitra.HBR's 10 Must Reads are definitive collections of classic ideas, practical advice, and essential thinking from the pages of Harvard Business Review. Exploring topics like disruptive innovation, emotional intelligence, and new technology in our ever-evolving world, these books empower any leader to make bold decisions and inspire others.This Updated and Expanded edition features new, breakthrough articles, additional short-form pieces, and a detailed discussion guide to give you and your team the tools you need for sustained success.
