Advertisement management (67 risultati)

Condizione: New.

Condizione: New.

Condizione: New.

Condizione: New. pp. viii + 288.

Condizione: New. pp. viii + 288 Index.

Condizione: New. pp. viii + 288.

Paperback or Softback. Condizione: New. Advertisement Display; Mediums; Retail Management; Department-Store Management. Book.

Condizione: New. pp. viii + 286.

Condizione: New. pp. viii + 286.

Hardcover. Condizione: Good. Pages numbered by section only. Green imprinted cloth covered boards. Black and white illustrations, illustrated end pages. Light shelf wear to extremities. Age darkening to spine. Light staining to covers. Binding tight. Text and illustrations clean and bright. A good working copy. Size: 8vo - over 7 3/4 in - 9 3/4 in Tall. Year: 1909.…

Condizione: New. pp. viii + 286.

Condizione: New.

N.A. Condizione: New. ISBN:9789381460139.

Cloth. Condizione: Good. Octavo. Green cloth boards with gold lettering on spine. Firm binding; no loose pages. Book and cover with minor wear. Tanned pages. This is a large or heavy book and may require additional shipping charges to mail outside of the United States. #205.

Condizione: New.

Condizione: As New. Unread book in perfect condition.

Hardcover. Condizione: Used - Very Good. Scranton: International Textbook Company, copyright 1909. xiv,(524) pages. Many illustrations: advertisements, novelties, show cards, circulars, postcards, record forms. 9 x 6", half leather, cloth boards. Cover bit soiled, VG.

9 x 5.25, pinholes, small tears, creasing else good. On one side is printed the McCormack concert information and on reverse is an announcement for the future appearance of Frances Ingram, contralto and Anna Case, soprano on Tuesday, March 21. Ingram sang with the Metropolitan Opera and Case had her voice recorded by Edison.…

Condizione: New.

Hard Cover. Condizione: Good+. No Jacket. First Edition. Hardback. Half-calf, gilt titles to spine. A wear to binding. Gift message to first blank, but internally a nice clean copy with few signs of use. (AR10).

Hardbound. Condizione: As New. New. Contents Preface. 1. Introduction to advertisement. 2. Institutions of advertising management. 3. Planning through media. 4. Advertising budget process. 5. Layouts for advertisements. 6. Selection of media. 7. Plans for publicity. 8. Consumer research. 9. Promotional mix. 10. Advertising and customer behaviour. 11. Planning of advertising campaign. 12. Attitude of consumer and change. 13. Advertising in magazines and newspaper. Index. Advertising consists of those activities by which usual and oral messages are addressed to selected public for the purpose of informing and influencing them to by the products or services or to act or to be inclined favourably towards ideas persons trademarks or institutions featured. As contrasted with publicity and other forms of propaganda advertising messages are identified with the advertiser either the signature or oral statement further advertising is a commercial transaction involving pay to publishers broadcasters on others whose media employed. Advertising broadens the knowledge of the consumer. With the aid of advertising consumer find and buy necessary products without waste of time. This speeds up the sales of commodities the efficiency of labour in distribution increases and the cost of selling diminishes it is an accepted fact that without market stimulus of heavy advertising consumers might have waited another sixty years for the product evolution that took place in less than ten years it took after all over sixty years from the invention of the safety razor before the first acceptable stainless steel blade appeared in the market. 288 pp. …

Condizione: New.

N.A. Condizione: New. ISBN:9789350847770.

N.A. Condizione: New. ISBN:9788126160495.

Condizione: New.

Hardcover. Condizione: Fine. With numerous example ad illustrations, examination questions and answers, and index. Bound in brown half leather over brown pebbled cloth boards. A fine copy. Book.

Condizione: As New. Unread book in perfect condition.

Condizione: New.

Hardback. Condizione: fair. No Dust Jacket. Nice heavy thick old brown binding from a set, much of the set here also, owner name, spine damaged, some loss.

VII-77-47-85-56-46-62-65-72-3-4-4-2-2-3-XIVpp. Con muy numerosos grabados en el texto. Con muchos anuncios publicitarios.