Editore: Martinus Nijhoff Social Sciences Division, Leiden & Boston, 1978
ISBN 10: 9020704362 ISBN 13: 9789020704365
Lingua: Inglese
Da: Yushodo Co., Ltd., Fuefuki-shi, Yamanashi Pref., Giappone
Membro dell'associazione: ILAB
EUR 13,75
Quantità: 1 disponibili
Aggiungi al carrellopaper. Condizione: good. No Jacket. xii, 406 p.
Editore: Martinus Nijhoff Social Sciences Division, Leiden & Boston, 1978
ISBN 10: 9020704362 ISBN 13: 9789020704365
Lingua: Inglese
Da: Yushodo Co., Ltd., Fuefuki-shi, Yamanashi Pref., Giappone
Membro dell'associazione: ILAB
EUR 14,64
Quantità: 1 disponibili
Aggiungi al carrellohard. Condizione: good. No Jacket. xii, 406 p.
Editore: Martinus Nijhoff, 1978
Lingua: Inglese
Da: books4less (Versandantiquariat Petra Gros GmbH & Co. KG), Welling, Germania
EUR 10,95
Quantità: 1 disponibili
Aggiungi al carrellogebundene Ausgabe. Condizione: Gut. 406 Seiten; Das hier angebotene Buch stammt aus einer teilaufgelösten Bibliothek und kann die entsprechenden Kennzeichnungen aufweisen (Rückenschild, Instituts-Stempel.); der Buchzustand ist ansonsten ordentlich und dem Alter entsprechend gut. In ENGLISCHER Sprache. Sprache: Englisch Gewicht in Gramm: 790.
EUR 11,88
Quantità: 1 disponibili
Aggiungi al carrellogebundene Ausgabe. Condizione: Gut. 406 pages Sprache: Deutsch Gewicht in Gramm: 550.
EUR 103,26
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
EUR 109,84
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. In.
Editore: Kluwer Academic Publishers Group, 1978
ISBN 10: 9020706748 ISBN 13: 9789020706741
Lingua: Inglese
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
EUR 131,38
Quantità: 15 disponibili
Aggiungi al carrelloCondizione: New. Num Pages: 418 pages, biography. BIC Classification: KJS. Category: (P) Professional & Scholarly; (U) Tertiary Education. Dimension: 216 x 140 x 21. Weight in Grams: 671. . 1978. Softcover reprint of the original 1st ed. 1978. Paperback. . . . .
EUR 95,80
Quantità: 5 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. Building Implementable Marketing Models | Philippe A. Naert (u. a.) | Taschenbuch | 418 S. | Englisch | 1978 | Humana | EAN 9789020706741 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.
Editore: Kluwer Academic Publishers Group, 1978
ISBN 10: 9020706748 ISBN 13: 9789020706741
Lingua: Inglese
Da: Kennys Bookstore, Olney, MD, U.S.A.
Condizione: New. Num Pages: 418 pages, biography. BIC Classification: KJS. Category: (P) Professional & Scholarly; (U) Tertiary Education. Dimension: 216 x 140 x 21. Weight in Grams: 671. . 1978. Softcover reprint of the original 1st ed. 1978. Paperback. . . . . Books ship from the US and Ireland.
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
EUR 106,99
Quantità: 2 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The observation that many models are built but few are used has almost become a commonplace in the management science and operations research literature. Nevertheless, the statement remains to a large extent true today, also and perhaps even more so where marketing models are concerned. This led Philippe Naert, now about four years ago, to write a concept text of a few hundred pages on the subject of how to build imple men table marketing models, that is, models that can and will be used. One of the readers of that early manuscript was Peter Leefiang. He made suggestions leading to a more consistent ordering of the material and pro posed the addition of some topics and the expansion of others to make the book more self-contained. This resulted in a co-authorship and a revised version, which was written by Peter Leefiang and consisted of a reshuffling and an expansion of the original material by about fifty per cent. Several meetings between the co-authors produced further refinements in the text and the sequence of chapters and sections, after which Philippe Naert again totally reworked the whole text. This led to a new expansion, again by fifty per cent, of the second iteration. The third iteration also required the inclusion of a great deal of new literature indicating that the field is making fast progress and that implementation has become a major concern to marketing model builders. 420 pp. Englisch.
Da: moluna, Greven, Germania
EUR 92,27
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Philippe A. Naert (1945) is the Dean of TIAS Business School and Professor of Marketing, Tilburg University, The Netherlands.Peter S.H. Leeflang (1946) is Professor of Marketing at the Department of Economics at the University of Groningen.