Da: GreatBookPrices, Columbia, MD, U.S.A.
EUR 61,70
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Da: GreatBookPrices, Columbia, MD, U.S.A.
EUR 67,84
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
Da: Lucky's Textbooks, Dallas, TX, U.S.A.
EUR 66,63
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
Da: Majestic Books, Hounslow, Regno Unito
EUR 73,73
Quantità: 3 disponibili
Aggiungi al carrelloCondizione: New.
Lingua: Inglese
Editore: Taylor and Francis Ltd, GB, 2021
ISBN 10: 0367819791 ISBN 13: 9780367819798
Da: Rarewaves USA, OSWEGO, IL, U.S.A.
EUR 84,90
Quantità: Più di 20 disponibili
Aggiungi al carrelloPaperback. Condizione: New. This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organizations to leverage the information to create value in marketing.Creating Value with Data Analytics in Marketing provides a nuanced view of big data developments and data science, arguing that big data is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors' extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. The second edition of this bestselling text has been fully updated in line with developments in the field and includes a selection of new, international cases and examples, exercises, techniques and methodologies.Tying data and analytics to specific goals and processes for implementation makes this essential reading for advanced undergraduate and postgraduate students and specialists of data analytics, marketing research, marketing management and customer relationship management.Online resources include chapter-by-chapter lecture slides and data sets and corresponding R code for selected chapters.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 71,12
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 71,62
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Da: THE SAINT BOOKSTORE, Southport, Regno Unito
EUR 71,13
Quantità: 1 disponibili
Aggiungi al carrelloPaperback / softback. Condizione: New. New copy - Usually dispatched within 4 working days.
Da: Ria Christie Collections, Uxbridge, Regno Unito
EUR 77,92
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. In.
Condizione: New.
Da: Biblios, Frankfurt am main, HESSE, Germania
EUR 85,83
Quantità: 3 disponibili
Aggiungi al carrelloCondizione: New.
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
EUR 87,72
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. 2021. 2nd Edition. Paperback. . . . . .
Lingua: Inglese
Editore: Taylor and Francis Ltd, GB, 2021
ISBN 10: 0367819791 ISBN 13: 9780367819798
Da: Rarewaves.com USA, London, LONDO, Regno Unito
EUR 106,27
Quantità: Più di 20 disponibili
Aggiungi al carrelloPaperback. Condizione: New. This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organizations to leverage the information to create value in marketing.Creating Value with Data Analytics in Marketing provides a nuanced view of big data developments and data science, arguing that big data is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors' extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. The second edition of this bestselling text has been fully updated in line with developments in the field and includes a selection of new, international cases and examples, exercises, techniques and methodologies.Tying data and analytics to specific goals and processes for implementation makes this essential reading for advanced undergraduate and postgraduate students and specialists of data analytics, marketing research, marketing management and customer relationship management.Online resources include chapter-by-chapter lecture slides and data sets and corresponding R code for selected chapters.
Da: Revaluation Books, Exeter, Regno Unito
EUR 100,53
Quantità: 2 disponibili
Aggiungi al carrelloPaperback. Condizione: Brand New. 2nd edition. 314 pages. 9.50x6.75x0.75 inches. In Stock.
Da: Kennys Bookstore, Olney, MD, U.S.A.
EUR 109,60
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. 2021. 2nd Edition. Paperback. . . . . . Books ship from the US and Ireland.
Lingua: Inglese
Editore: Taylor and Francis Ltd, GB, 2021
ISBN 10: 0367819791 ISBN 13: 9780367819798
Da: Rarewaves USA United, OSWEGO, IL, U.S.A.
EUR 87,11
Quantità: Più di 20 disponibili
Aggiungi al carrelloPaperback. Condizione: New. This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organizations to leverage the information to create value in marketing.Creating Value with Data Analytics in Marketing provides a nuanced view of big data developments and data science, arguing that big data is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors' extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. The second edition of this bestselling text has been fully updated in line with developments in the field and includes a selection of new, international cases and examples, exercises, techniques and methodologies.Tying data and analytics to specific goals and processes for implementation makes this essential reading for advanced undergraduate and postgraduate students and specialists of data analytics, marketing research, marketing management and customer relationship management.Online resources include chapter-by-chapter lecture slides and data sets and corresponding R code for selected chapters.
Lingua: Inglese
Editore: Taylor and Francis Ltd, GB, 2021
ISBN 10: 0367819791 ISBN 13: 9780367819798
Da: Rarewaves.com UK, London, Regno Unito
EUR 99,70
Quantità: Più di 20 disponibili
Aggiungi al carrelloPaperback. Condizione: New. This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organizations to leverage the information to create value in marketing.Creating Value with Data Analytics in Marketing provides a nuanced view of big data developments and data science, arguing that big data is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors' extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. The second edition of this bestselling text has been fully updated in line with developments in the field and includes a selection of new, international cases and examples, exercises, techniques and methodologies.Tying data and analytics to specific goals and processes for implementation makes this essential reading for advanced undergraduate and postgraduate students and specialists of data analytics, marketing research, marketing management and customer relationship management.Online resources include chapter-by-chapter lecture slides and data sets and corresponding R code for selected chapters.
Condizione: New.
Da: Lucky's Textbooks, Dallas, TX, U.S.A.
EUR 221,65
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
Da: Chiron Media, Wallingford, Regno Unito
EUR 208,58
Quantità: 5 disponibili
Aggiungi al carrelloHardcover. Condizione: New.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 211,57
Quantità: 2 disponibili
Aggiungi al carrelloCondizione: New.
Condizione: As New. Unread book in perfect condition.
Da: California Books, Miami, FL, U.S.A.
EUR 249,36
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 232,97
Quantità: 2 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Da: Majestic Books, Hounslow, Regno Unito
EUR 244,27
Quantità: 3 disponibili
Aggiungi al carrelloCondizione: New.
Condizione: New.
Da: Ria Christie Collections, Uxbridge, Regno Unito
EUR 248,78
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. In.
Da: Biblios, Frankfurt am main, HESSE, Germania
EUR 269,85
Quantità: 3 disponibili
Aggiungi al carrelloCondizione: New.
Da: THE SAINT BOOKSTORE, Southport, Regno Unito
EUR 278,21
Quantità: 1 disponibili
Aggiungi al carrelloHardback. Condizione: New. New copy - Usually dispatched within 4 working days.
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
EUR 276,71
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.