Customer marketing method implement di curry jay (13 risultati)

Condizione: Very Good. Very Good Condition. Five star seller - Buy with confidence.

Condizione: Fine. Used book that is in almost brand-new condition. May contain a remainder mark. Better World Books: Buy Books. Do Good.

Hardcover. Condizione: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

hardcover. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.

Hardcover with. Condizione: used: good. Prompt Shipment, shipped in Boxes, Tracking PROVIDEDEntrepreneurship; good hardcover with dustjacket; tear to dustjack spine heal; remainder mark bottom edge; 2 small spots top edge; dustjacket tips/edges bumped; dustjacket slight crease; clean pages; prompt shipping with tracking.…

Hardcover. Condizione: As New. Prompt Shipment, shipped in Boxes, Tracking PROVIDEDNear fine in near fine dust jacket. First edition.

Condizione: molto buono. The customer marketing method : how to implement and profit from customer relationship management / Jay Curry ; with Adam Curry Pubblicazione New York \etc.! : Free Press, c2000 - xi, 244 p. ; 23 cm. - 26A.

Hardcover. Condizione: Excellent. Condizione sovraccoperta: Excellent. Fireside Edition.

Hardcover. Condizione: Good. 256 pages. DJ slightly worn Today the hottest new area of marketing is Customer Relationship Management ( CRM) -- the discipline of identifying, attracting, and retaining a company s mo st valuable customers. Drawing upon more than ten years of testing, tryout, and implementation in hundreds of companies, CRM expert Jay Curry, and his Internet- expert son, Adam Curry, have written a clear, step-by-step guide to profiting fr om this exploding movement, with strategies that are aimed at the small and medi um-sized business owners who need them most. Jay Curry explains how CRM can help managers boost profits by implementing a customer-focused strategy. Using easy- to-understand graphics, he introduces the customer pyramid -- segmented as Top, Big, Medium, and Small -- to help the reader visualize, analyze, and imp rove customer profitability. Success comes to those who follow this three-step C ustomer Marketing Strategy: (1) get new customers into your pyramid; (2) move cu stomers higher into your pyramid; (3) keep the customers in the pyramid. Combini ng practical how-to directives with vital CRM reference information, the book in cludes a case study, InterTech, that allows readers to see customer-focused st rategy in action. The final third of this practical, easy-to-read book is devote d to the Internet. Here Adam Curry introduces the Permission Pyramid and the e-Customer Marketing Pyramid to explain the nature of virtual customer relatio nships and how to use them to create, keep, and upgrade customers. This section includes mini-cases and tips to help managers use the Internet to complement cu rrent marketing and sales activities and ends with guidelines to test out the ne w paradigms of e-commerce. Throughout The Customer Marketing Method, the emphasi.…

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hardcover. Condizione: New. In shrink wrap. Looks like an interesting title.