Da: Phatpocket Limited, Waltham Abbey, HERTS, Regno Unito
EUR 17,04
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Aggiungi al carrelloCondizione: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.
EUR 5,80
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Aggiungi al carrelloPaperback. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 2.85.
EUR 5,80
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Aggiungi al carrelloPaperback. Condizione: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 2.85.
Da: Better World Books: West, Reno, NV, U.S.A.
EUR 9,67
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Aggiungi al carrelloCondizione: Good. Used book that is in clean, average condition without any missing pages.
Editore: New Age International Publisher, 2010
ISBN 10: 8184893841 ISBN 13: 9788184893847
Lingua: Inglese
Da: ALLBOOKS1, Direk, SA, Australia
EUR 36,10
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Da: SecondSale, Montgomery, IL, U.S.A.
EUR 5,79
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Aggiungi al carrelloCondizione: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
Editore: Springer Science & Business Media, 2008
ISBN 10: 0387725784 ISBN 13: 9780387725789
Lingua: Inglese
Da: Bookbot, Prague, Repubblica Ceca
EUR 38,72
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Aggiungi al carrelloCondizione: Fair. Beschriftungen / Markierungen; Leichte Risse.
EUR 59,69
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Aggiungi al carrelloHardcover. Condizione: As New. BRAND NEW hardcover, minimal shelf/handling wear. Book.
Da: POQUETTE'S BOOKS, DEWITT, MI, U.S.A.
EUR 63,53
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Aggiungi al carrellopaperback. Condizione: Good.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 112,49
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Aggiungi al carrelloCondizione: New.
Da: Ria Christie Collections, Uxbridge, Regno Unito
EUR 122,89
Convertire valutaQuantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. In.
EUR 118,00
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Aggiungi al carrelloCondizione: New.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 131,13
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Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Da: Best Price, Torrance, CA, U.S.A.
EUR 122,13
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Aggiungi al carrelloCondizione: New. SUPER FAST SHIPPING.
EUR 131,88
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Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Da: Lucky's Textbooks, Dallas, TX, U.S.A.
EUR 130,31
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Da: Best Price, Torrance, CA, U.S.A.
EUR 174,28
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Aggiungi al carrelloCondizione: New. SUPER FAST SHIPPING.
Da: Ria Christie Collections, Uxbridge, Regno Unito
EUR 190,69
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Da: Toscana Books, AUSTIN, TX, U.S.A.
EUR 181,25
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Aggiungi al carrelloPaperback. Condizione: new. Excellent Condition.Excels in customer satisfaction, prompt replies, and quality checks.
Da: Revaluation Books, Exeter, Regno Unito
EUR 200,35
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Aggiungi al carrelloPaperback. Condizione: Brand New. 1st edition. 872 pages. 9.20x6.10x1.70 inches. In Stock.
Editore: Springer New York, Springer New York, 2008
ISBN 10: 0387725784 ISBN 13: 9780387725789
Lingua: Inglese
Da: AHA-BUCH GmbH, Einbeck, Germania
EUR 198,19
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Aggiungi al carrelloTaschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today's organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprise-from branding and promotion campaigns to supply chain management to employee training to new product development. Based on decades of collective research, teaching, and application in the field, the authors present the most comprehensive treatment to date of database marketing, integrating theory and practice. Presenting rigorous models, methodologies, and techniques (including data collection, field testing, and predictive modeling), and illustrating them through dozens of examples, the authors cover the full spectrum of principles and topics related to database marketing.'This is an excellent in-depth overview of both well-known and very recent topics in customer management models. It is an absolute must for marketers who want to enrich their knowledge on customer analytics.' (Peter C. Verhoef, Professor of Marketing, Faculty of Economics and Business, University of Groningen)'A marvelous combination of relevance and sophisticated yet understandable analytical material. It should be a standard reference in the area for many years.' (Don Lehmann, George E. Warren Professor of Business, Columbia Business School)'The title tells a lot about the book's approach-though the cover reads, 'database,' the content is mostly about customers and that's where the real-world action is. Most enjoyable is the comprehensive story - in case after case - which clearly explains what the analysis and concepts really mean. This is an essential read for those interested in database marketing, customer relationship management and customer optimization.' (Richard Hochhauser, President and CEO, Harte-Hanks, Inc.)'In this tour de force of carefulscholarship, the authors canvass the ever expanding literature on database marketing. This book will become an invaluable reference or text for anyone practicing, researching, teaching or studying the subject.' (Edward C. Malthouse, Theodore R. and Annie Laurie Sills Associate Professor of Integrated Marketing Communications, Northwestern University).
Da: Mispah books, Redhill, SURRE, Regno Unito
EUR 208,54
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Aggiungi al carrelloPaperback. Condizione: Like New. Like New. book.
Da: Lucky's Textbooks, Dallas, TX, U.S.A.
EUR 185,01
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Aggiungi al carrelloCondizione: New.
EUR 280,85
Convertire valutaQuantità: 2 disponibili
Aggiungi al carrelloHardcover. Condizione: Brand New. 1st edition. 871 pages. 9.25x6.50x1.50 inches. In Stock.
Da: Revaluation Books, Exeter, Regno Unito
EUR 150,59
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Aggiungi al carrelloPaperback. Condizione: Brand New. 1st edition. 872 pages. 9.20x6.10x1.70 inches. In Stock. This item is printed on demand.