Contents Preface 1 Introduction 2 Retail Operating Plan 3 Locating New Customers 4 Retail Brand Management 5 Strategic Human Resource Management in Retail 6 Retail Specifics 7 External Business Environment 8 Motivating Retail ? Critical Success Factors 9 Merchandising and Inventory Planning for Retail 10 Retail Pricing Strategies 11 Retail Economics Worldwide and Competitive Advantage on e-Retailing 12 Purchase Stores Inventory and Logistics in Retail Management 13 Strategies for Retail Advertising Promotion and PR 14 Marketing Research 15 Consumer Behaviour and Market Segmentation 16 Comprehensive Retail Strategy IndexRetail ventures become successful due to a variety of reasons but major dilemma for retail entrepreneurs is the secret formula for continued success The book provides the entire gamut of carefully crafted success themes which covers the retail business in its entirety Competition gives the benefit of large product range brands and competitive prices to the buyers Retail management is similar to the comprehensive management of a luxury liner that calls for round the clock operations Retail operations starting from vendor and retailer selections through which the business gets its full impact when the customer gets the productbrand he wants where he wants and when he wants Virtual determinants of retail success have been thoroughly covered in the book besides the regular retail business areas The book describe retail entrepreneurs selection of dealers their motivation for selling their products in preference to competitive brands Sales calls made on retailers by the principles including call objective call planning call closure and feedback are highlighted for the benefit of the readers 478 pp.
Soft cover. Condizione: New. ISBN:9789389307436,Territorial restriction maybe printed on the book. This is an Int'l edition, ISBN and cover may differ from US edition, Contents same as US edition.
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ISBN 10: 9389307430 ISBN 13: 9789389307436
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Aggiungi al carrelloSoftcover. 2. ed. VIII, 445 S. Ehem. Bibliotheksexemplar mit Signatur und Stempel. GUTER Zustand, ein paar Gebrauchsspuren. Ex-library with stamp and library-signature. GOOD condition, some traces of use. w00821 9783834925367 Sprache: Englisch Gewicht in Gramm: 820.
ISBN 10: 9389307430 ISBN 13: 9789389307436
Lingua: Inglese
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Editore: I K International, New Delhi, 2010
ISBN 10: 9380578660 ISBN 13: 9789380578668
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ISBN 10: 9389307430 ISBN 13: 9789389307436
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ISBN 10: 9389307430 ISBN 13: 9789389307436
Lingua: Inglese
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Condizione: New. Brand New. Soft Cover International Edition. Different ISBN and Cover Image. Priced lower than the standard editions which is usually intended to make them more affordable for students abroad. The core content of the book is generally the same as the standard edition. The country selling restrictions may be printed on the book but is no problem for the self-use. This Item maybe shipped from US or any other country as we have multiple locations worldwide.
ISBN 10: 9389307430 ISBN 13: 9789389307436
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Aggiungi al carrelloCondizione: Wie neu - gebraucht. 1. Auflage. Taschenbuch 366 S. Sehr guter Zustand, ohne Namenseintrag, Original-Schutzumschlag Zustand: 1, Wie neu - gebraucht, Taschenbuch Gabler 1. Auflage, 2007 366 S. , Strategic retail management. Text and international cases, Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein.
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Editore: I K International Publishing House, 2010
ISBN 10: 9380578660 ISBN 13: 9789380578668
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Aggiungi al carrelloCondizione: Sehr gut. Zustand: Sehr gut | Seiten: 380 | Sprache: Englisch | Produktart: Bücher | Keine Beschreibung verfügbar.
Editore: Springer Fachmedien Wiesbaden, Springer Fachmedien Wiesbaden, 2016
ISBN 10: 3658101822 ISBN 13: 9783658101824
Lingua: Inglese
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Aggiungi al carrelloTaschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of retail management in the form of twenty lessons, where each lesson provides a thematic overview of key issues and illustrates them via a comprehensive case study. The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices.In the third edition,all chapters were revised and updated. Two new chapters were added to treat topics like corporate social responsibility as well as marketing communication. All case studies were replaced by new ones to reflect the most recent developments. Well-known retail companies from different countries, likeTesco, Zalando, Hugo Boss, Carrefour, Amazon, Otto Group, are now used to illustrate particular aspects of retail management.
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Aggiungi al carrelloTaschenbuch. Condizione: Neu. Strategic Retail Management | Text and International Cases | Joachim Zentes (u. a.) | Taschenbuch | xvi | Englisch | 2016 | Springer Vieweg | EAN 9783658101824 | Verantwortliche Person für die EU: Springer Gabler in Springer Science + Business Media, Tiergartenstr. 15-17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu Print on Demand.