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Sinossi
SELLING THE INVISIBLE is the first book to address the millions of people who work in America's service economy: proprietors, top executives, and sales and marketing professionals who sell the invisible i.e. services rather than products.
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Informazioni sugli autori
Harry Beckwith graduated Phi Beta Kappa from Stanford University in 1972. He then attended the University of Oregon School of Law, where he was awarded the school's highest honor of Law Review Editor-in-Chief. Beckwith formed Beckwith Advertising and Marketing in 1988. The firm specializes in marketing, marketing communications, and media relations for services.
Harry Beckwith graduated Phi Beta Kappa from Stanford University in 1972. He then attended the University of Oregon School of Law, where he was awarded the school's highest honor of Law Review Editor-in-Chief. Beckwith formed Beckwith Advertising and Marketing in 1988. The firm specializes in marketing, marketing communications, and media relations for services.
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Selling The Invisible: A Field
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Grand Central Publishing, 2012
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Selling the Invisible: A Field Guide to Modern Marketing
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ISBN 13: 9780446672313
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Selling the Invisible: A Field Guide to Modern Marketing
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Grand Central Publishing, 2012
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ISBN 13: 9780446672313
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Selling the Invisible: A Field Guide to Modern Marketing
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Selling the Invisible: A Field Guide to Modern Marketing
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ISBN 13: 9780446672313
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Selling the Invisible: A Field Guide to Modern Marketing
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Grand Central Publishing, 2012
ISBN 10: 0446672319
ISBN 13: 9780446672313
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Selling the Invisible: A Field Guide to Modern Marketing
Editore:
Grand Central Publishing, 2012
ISBN 10: 0446672319
ISBN 13: 9780446672313
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