Selling the Invisible: A Field Guide to Modern Marketing - Brossura

Beckwith, Harry

Brossura

ISBN 10: 0446672319 ISBN 13: 9780446672313

Casa editrice: Grand Central Pub, 2012

Riassunto

SELLING THE INVISIBLE is the first book to address the millions of people who work in America's service economy: proprietors, top executives, and sales and marketing professionals who sell the invisible i.e. services rather than products.

Su questo libro

Informazioni sugli autori

Harry Beckwith graduated Phi Beta Kappa from Stanford University in 1972. He then attended the University of Oregon School of Law, where he was awarded the school's highest honor of Law Review Editor-in-Chief. Beckwith formed Beckwith Advertising and Marketing in 1988. The firm specializes in marketing, marketing communications, and media relations for services.

Harry Beckwith graduated Phi Beta Kappa from Stanford University in 1972. He then attended the University of Oregon School of Law, where he was awarded the school's highest honor of Law Review Editor-in-Chief. Beckwith formed Beckwith Advertising and Marketing in 1988. The firm specializes in marketing, marketing communications, and media relations for services.

Dettagli dell'edizione

• Editore: Grand Central Pub
• Data di pubblicazione: 2012
• Lingua: Inglese
• ISBN 10: 0446672319
• ISBN 13: 9780446672313
• Rilegatura: Copertina flessibile
• Numero di pagine: 247
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile