Understanding Service Consumers: 1 - Brossura

Libro 1 di 13: Winning in Service Markets

Wirtz, Jochen

 
9781944659097: Understanding Service Consumers: 1
Brossura
ISBN 10: 1944659099 ISBN 13: 9781944659097
Casa editrice: WS PROFESSIONAL, 2017

Sinossi

In services marketing, it is important to understand why customers behave the way they do. How do they make decisions about buying and using a service? What determines their satisfaction with it after consumption? Without this understanding, no firm can hope to create and deliver services that will result in satisfied customers who will buy again. Understanding Service Consumers is the first volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world. The e-version of this book is not available for purchase at our website but can be purchased through Amazon and Kobo.

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Editore
WS PROFESSIONAL
Data di pubblicazione
2017
Lingua
Inglese
ISBN 10 
1944659099
ISBN 13 
9781944659097
Rilegatura
Copertina flessibile
Numero di pagine
54
Contatto del produttore
non disponibile
Persona responsabile
gpsr@libri.de
gpsr@libri.de

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Germania