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Balancing Capacity And Demand In Service Operations: 7 - Brossura

Libro 8 di 13: Winning in Service Markets

Wirtz, Jochen

 
9781944659271: Balancing Capacity And Demand In Service Operations: 7
Brossura
ISBN 10: 1944659277 ISBN 13: 9781944659271
Casa editrice: WS PROFESSIONAL, 2017

Sinossi

Many services with limited capacity face wide swings in demand that can be caused by the change in seasons. The effective use of expensive productive capacity is one of the secrets of success in such businesses. By working with managers in operations and human resources, service marketers need to develop strategies to bring demand and capacity into balance, in ways that create benefits for customers as well as to improve profitability for the business. Balancing Capacity and Demand in Service Operations is the seventh volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world. The e-version of this book is not available for purchase at our website but can be purchased through Amazon and Kobo.

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Editore
WS PROFESSIONAL
Data di pubblicazione
2017
Lingua
Inglese
ISBN 10 
1944659277
ISBN 13 
9781944659271
Rilegatura
Copertina flessibile
Numero di pagine
54
Contatto del produttore
non disponibile
Persona responsabile
gpsr@libri.de
gpsr@libri.de

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