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Destination branding has been underway on a broad scale for several years but is at an early stage in many tourist destinations. This book considers the implication of special events in destinations and focuses on the effect of co-branding in relation to the image transfer between events and destinations. The research design undertaken allows the study to gain an insight from potential tourists’ attitudes and perception of event related tourism. A number of critical factors which reinforce the relationship between events and destination brand are identified. It is concluded that media promotion and differentiation are of the top priorities when using events as a marketing approach. In addition, a marketing framework is proposed to fill in the research gap regarding the strategic use of events in destination branding process. The critical factors that help building destination brand image are highlighted to further apply in Taiwan’s event tourism development. This may be of interest to destination marketers, event organisers, especially in developing destinations which intend to differentiate themselves from the competitive market.
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L'autore
B.A. Foreign Languages and Literatures at Taiwan National Chiao Tung University. Master degree in Tourism Management and Marketing at University of Nottingham, UK. Awarded Taiwan Taught Masters Scholarship and Tourism Management Scholarship,University of Nottingham, in 2009. Tour Coordinator at Magnetic North Travel.
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Key Factors in Building Destination Brand Using Events
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LAP LAMBERT Academic Publishing Jul 2011, 2011
ISBN 10: 3845406089
ISBN 13: 9783845406084
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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Destination branding has been underway on a broad scale for several years but is at an early stage in many tourist destinations. This book considers the implication of special events in destinations and focuses on the effect of co-branding in relation to the image transfer between events and destinations. The research design undertaken allows the study to gain an insight from potential tourists attitudes and perception of event related tourism. A number of critical factors which reinforce the relationship between events and destination brand are identified. It is concluded that media promotion and differentiation are of the top priorities when using events as a marketing approach. In addition, a marketing framework is proposed to fill in the research gap regarding the strategic use of events in destination branding process. The critical factors that help building destination brand image are highlighted to further apply in Taiwan s event tourism development. This may be of interest to destination marketers, event organisers, especially in developing destinations which intend to differentiate themselves from the competitive market. 88 pp. Englisch. Codice articolo 9783845406084
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Key Factors in Building Destination Brand Using Events
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Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Hsu Ming-HsiangB.A. Foreign Languages and Literatures at Taiwan National Chiao Tung University. Master degree in Tourism Management and Marketing at University of Nottingham, UK. Awarded Taiwan Taught Masters Scholarship and Tourism . Codice articolo 5480754
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Key Factors in Building Destination Brand Using Events
Editore:
LAP LAMBERT Academic Publishing Jul 2011, 2011
ISBN 10: 3845406089
ISBN 13: 9783845406084
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Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania
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Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Destination branding has been underway on a broad scale for several years but is at an early stage in many tourist destinations. This book considers the implication of special events in destinations and focuses on the effect of co-branding in relation to the image transfer between events and destinations. The research design undertaken allows the study to gain an insight from potential tourists' attitudes and perception of event related tourism. A number of critical factors which reinforce the relationship between events and destination brand are identified. It is concluded that media promotion and differentiation are of the top priorities when using events as a marketing approach. In addition, a marketing framework is proposed to fill in the research gap regarding the strategic use of events in destination branding process. The critical factors that help building destination brand image are highlighted to further apply in Taiwan's event tourism development. This may be of interest to destination marketers, event organisers, especially in developing destinations which intend to differentiate themselves from the competitive market.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 88 pp. Englisch. Codice articolo 9783845406084
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Key Factors in Building Destination Brand Using Events : Lessons for Taiwan
Editore:
LAP LAMBERT Academic Publishing, 2011
ISBN 10: 3845406089
ISBN 13: 9783845406084
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Da: AHA-BUCH GmbH, Einbeck, Germania
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Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Destination branding has been underway on a broad scale for several years but is at an early stage in many tourist destinations. This book considers the implication of special events in destinations and focuses on the effect of co-branding in relation to the image transfer between events and destinations. The research design undertaken allows the study to gain an insight from potential tourists attitudes and perception of event related tourism. A number of critical factors which reinforce the relationship between events and destination brand are identified. It is concluded that media promotion and differentiation are of the top priorities when using events as a marketing approach. In addition, a marketing framework is proposed to fill in the research gap regarding the strategic use of events in destination branding process. The critical factors that help building destination brand image are highlighted to further apply in Taiwan s event tourism development. This may be of interest to destination marketers, event organisers, especially in developing destinations which intend to differentiate themselves from the competitive market. Codice articolo 9783845406084
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Key Factors in Building Destination Brand Using Events | Lessons for Taiwan
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ISBN 10: 3845406089
ISBN 13: 9783845406084
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Taschenbuch. Condizione: Neu. Key Factors in Building Destination Brand Using Events | Lessons for Taiwan | Ming-Hsiang Hsu | Taschenbuch | 88 S. | Englisch | 2011 | LAP LAMBERT Academic Publishing | EAN 9783845406084 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. Codice articolo 106879740
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Key Factors in Building Destination Brand Using Events: Lessons for Taiwan
Editore:
LAP LAMBERT Academic Publishing, 2011
ISBN 10: 3845406089
ISBN 13: 9783845406084
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paperback. Condizione: New. NEW. SHIPS FROM MULTIPLE LOCATIONS. book. Codice articolo ERICA82938454060896
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