Hsu ming hsiang (6 risultati)
- Brossura
Da: preigu, Osnabrück, Germaniapreigu
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EUR 43,30
EUR 70,00 spedizioneSpedito da Germania a U.S.A.Quantità: 5 disponibili
Taschenbuch. Condizione: Neu. Key Factors in Building Destination Brand Using Events | Lessons for Taiwan | Ming-Hsiang Hsu | Taschenbuch | 88 S. | Englisch | 2011 | LAP LAMBERT Academic Publishing | EAN 9783845406084 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]pre…igu[dot]de | Anbieter: preigu.
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Da: Mispah books, Redhill, SURRE, Regno UnitoMispah books
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EUR 182,67
EUR 28,98 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 1 disponibili
paperback. Condizione: New. NEW. SHIPS FROM MULTIPLE LOCATIONS. book.
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- Print on Demand
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, , GermaniaBuchWeltWeit Ludwig Meier e.K.
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EUR 49,00
EUR 23,00 spedizioneSpedito da Germania a U.S.A.Quantità: 2 disponibili
Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Destination branding has been underway on a broad scale for several years but is at an early stage in many tourist destinations. This book considers the implication of special events in destinations and focuses on the effect of co-…branding in relation to the image transfer between events and destinations. The research design undertaken allows the study to gain an insight from potential tourists attitudes and perception of event related tourism. A number of critical factors which reinforce the relationship between events and destination brand are identified. It is concluded that media promotion and differentiation are of the top priorities when using events as a marketing approach. In addition, a marketing framework is proposed to fill in the research gap regarding the strategic use of events in destination branding process. The critical factors that help building destination brand image are highlighted to further apply in Taiwan s event tourism development. This may be of interest to destination marketers, event organisers, especially in developing destinations which intend to differentiate themselves from the competitive market. 88 pp. Englisch.
- Brossura
- Print on Demand
Da: moluna, Greven, , Germaniamoluna
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EUR 41,05
EUR 48,99 spedizioneSpedito da Germania a U.S.A.Quantità: Più di 20 disponibili
Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Hsu Ming-HsiangB.A. Foreign Languages and Literatures at Taiwan National Chiao Tung University. Master degree in Tourism Management and Marketing at University of Nottingham, UK. Awarded Taiwan Taught…Masters Scholarship and Tourism .
- Brossura
- Print on Demand
Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germaniabuchversandmimpf2000
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 49,00
EUR 60,00 spedizioneSpedito da Germania a U.S.A.Quantità: 1 disponibili
Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Destination branding has been underway on a broad scale for several years but is at an early stage in many tourist destinations. This book considers the implication of special events in destinations and focuses on the effect of co-bran…ding in relation to the image transfer between events and destinations. The research design undertaken allows the study to gain an insight from potential tourists' attitudes and perception of event related tourism. A number of critical factors which reinforce the relationship between events and destination brand are identified. It is concluded that media promotion and differentiation are of the top priorities when using events as a marketing approach. In addition, a marketing framework is proposed to fill in the research gap regarding the strategic use of events in destination branding process. The critical factors that help building destination brand image are highlighted to further apply in Taiwan's event tourism development. This may be of interest to destination marketers, event organisers, especially in developing destinations which intend to differentiate themselves from the competitive market.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 88 pp. Englisch.
- Brossura
- Print on Demand
Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 49,00
EUR 60,75 spedizioneSpedito da Germania a U.S.A.Quantità: 1 disponibili
Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Destination branding has been underway on a broad scale for several years but is at an early stage in many tourist destinations. This book considers the implication of special events in destinations and focuses on the effect of co-brand…ing in relation to the image transfer between events and destinations. The research design undertaken allows the study to gain an insight from potential tourists attitudes and perception of event related tourism. A number of critical factors which reinforce the relationship between events and destination brand are identified. It is concluded that media promotion and differentiation are of the top priorities when using events as a marketing approach. In addition, a marketing framework is proposed to fill in the research gap regarding the strategic use of events in destination branding process. The critical factors that help building destination brand image are highlighted to further apply in Taiwan s event tourism development. This may be of interest to destination marketers, event organisers, especially in developing destinations which intend to differentiate themselves from the competitive market.
