Services Marketing: Concepts, Strategies, & Cases, Loose-Leaf Version

Hoffman, K. Douglas,Bateson, John E.G.

ISBN 10: 1305644727 / ISBN 13: 9781305644724

Editore: South-Western College Pub, 2016

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Dati bibliografici

• Titolo: Services Marketing: Concepts, Strategies, & Cases, Loose-Leaf Version
• Editore: South-Western College Pub
• Data di pubblicazione: 2016
• Lingua: Inglese
• ISBN 10: 1305644727
• ISBN 13: 9781305644724
• Rilegatura: loose_leaf
• Edizione: quinta edizione o successive
• Condizione: Acceptable

Descrizione articolo

Riassunto

Help students examine the use of services marketing as a competitive tool from a uniquely broad perspective with Hoffman/Bateson's SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES, 5E. Using a reader-friendly, streamlined structure, the book explores services marketing not only as an essential focus for service firms, but also as a competitive advantage for companies that market tangible products. Real examples feature businesses from industries both within and beyond the nine service economy supersectors: education and health services, financial activities, government, information, leisure and hospitality, professional and business services, transportation and utilities, wholesale and retail trade, and "other services." Cutting-edge data addresses current issues, such as sustainability, technology, and the global market, giving students valuable insights for business success. A new online format offers features to keep your course current and is the perfect solution for online, hybrid, and traditional classes that want to take advantage of technology.