Pricing Strategy - Setting Price Levels, Managing Price Discounts, & Establishing Price Structures

Smith, Tim J.

ISBN 10: 0538480882 / ISBN 13: 9780538480888

Editore: South-Western, Cengage Learning (2012), Mason, Ohio, 2012

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No signatures. ; xxii, 318 pages. Hardcover. Page dimensions: 254 x 201mm. "Learn how to make pricing decisions that will maximize a firm's profits by creating and capturing customers [. . .] Written by recognized pricing thought leader and principal of a successful pricing firm, Tim J. Smith, this comprehensive book emphasizes the stakeholder's importance in making decisions, while highlighting key trade-offs to consider when choosing between opposing outcomes.".

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Dati bibliografici

• Titolo: Pricing Strategy - Setting Price Levels, Managing Price Discounts, & Establishing Price Structures
• Editore: South-Western, Cengage Learning (2012), Mason, Ohio
• Data di pubblicazione: 2012
• Lingua: Inglese
• ISBN 10: 0538480882
• ISBN 13: 9780538480888
• Rilegatura: Hardcover
• Edizione: First Edition.
• Condizione: Very Good+
• Condizione della sovraccoperta: No Dust Jacket

Descrizione articolo

Riassunto

Learn how to make pricing decisions that will maximize a firm's profits by creating and capturing customers with PRICING STRATEGY: SETTING PRICE LEVELS, MANAGING PRICE DISCOUNTS AND ESTABLISHING PRICE STRUCTURES. Written by recognized pricing thought leader and principal of a successful pricing firm, Tim J. Smith, this comprehensive book emphasizes the stakeholder's importance in making decisions, while highlighting key trade-offs to consider when choosing between opposing outcomes. In this book's balanced presentation of quantitative instruction and qualitative concepts, learn more about the influences that should guide your decision making.